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Why Family Relationships Are So Hard and What Actually Helps with Nedra Glover Tawwab

January 30, 2026 Leave a Comment

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In this episode, Nedra Glover Tawwab talks about why family relationships are so hard and what actually helps navigate them. She explores the complexities of family dynamics, self-sabotage, and why people resist change. Nedra also shares insights on managing discomfort, setting boundaries, and accepting others’ limitations. The conversation covers practical strategies for healthier relationships, the challenges of being a “cycle breaker,” and how to navigate difficult conversations. You’ll discover compassionate guidance for breaking free from unhealthy patterns and fostering self-awareness, acceptance, and growth in family and personal relationships.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • Family dynamics and their impact on personal development
  • Understanding and managing unhealthy relationships
  • The concept of self-sabotage and its connection to discomfort
  • The role of emotional patterns in addiction and recovery
  • Navigating relationships with individuals resistant to change
  • The significance of personal accountability in healing
  • The complexities of shame and its effects on relationships
  • Strategies for effective communication and resolving circular conversations
  • The importance of self-compassion and acceptance in difficult relationships
  • Recognizing and addressing the influence of family roles and expectations on identity

Nedra Glover Tawwab is the author of the New York Times bestseller Set Boundaries, Find Peace and The Set Boundaries Workbook. A licensed therapist and sought-after relationship expert, she has practiced relationship therapy for more than fifteen years. Tawwab has appeared as an expert on The Red Table Talk, The Breakfast Club, Good Morning America, and CBS This Morning, to name a few. Her work has been highlighted in The New York Times, The Guardian, and Vice. In this episode, Eric and Nedra discuss her new book, Drama Free:  A Guide to Managing Unhealthy Family Relationships

Connect with Nedra Glover Tawwab: Website | Facebook | Instagram

If you enjoyed this conversation with Nedra Glover Tawwab, check out these other episodes:

How to Make Great Relationships with Dr. Rick Hanson

How to Have Healthier Relationships with Yourself and Others with Jillian Turecki

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Episode Transcript:

Nedra Glover Tawwab 00:00:00  Even if you’ve trained for it. You went to school for it, you worked hard for it. You’ve done all the work to be in a healthy relationship. You may still feel like, oh, I don’t deserve this good person. It’s the discomfort of being in a new situation.

Chris Forbes 00:00:22  Welcome to the one you feed. Throughout time, great thinkers have recognized the importance of the thoughts. We have quotes like garbage in, garbage out or you are what you think ring true. And yet for many of us, our thoughts don’t strengthen or empower us. We tend toward negativity, self-pity, jealousy, or fear. We see what we don’t have instead of what we do. We think things that hold us back and dampen our spirit. But it’s not just about thinking our actions matter. It takes conscious, consistent, and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf.

Eric Zimmer 00:01:07  Have you ever gotten to the end of a long and exhausting conversation, and realized you didn’t even know what you were fighting about anymore? Because sometimes the issue isn’t the topic, it’s the loop in this conversation. I’m talking with licensed therapist and bestselling author Nedra Glover Tawwab about how family dynamics can keep us trapped in patterns that feel impossible to change, especially when old wounds and expectations are baked into the relationship. We talk about how to recognize a circular conversation before it eats your whole night. Why never go to bed angry? Might be some of the worst advice ever, and how couples can set simple parameters for conflict so it doesn’t turn into a four hour tennis match. Ned’s book is drama free and this episode is full of clear, usable language for protecting your peace without torching your relationships. I’m Eric Zimmer and this is the one you feed. Hi Nedra, welcome to the show.

Nedra Glover Tawwab 00:02:10  Thank you for having me again.

Eric Zimmer 00:02:12  I am very excited to have you on. We will be discussing your latest book called Drama Free A Guide to Managing Unhealthy Family Relationships. But before we do that, we’ll start the show like we always do with the parable. In the parable, there’s a grandparent talking with their grandchild, and they say, in life there’s two wolves inside of us that are always at battle.

Eric Zimmer 00:02:32  One’s a good wolf, which represents things like kindness and bravery and love. And the other is a bad wolf, which represents things like greed and hatred and fear. And the grandchild stops and they think about it for a second and look up at their grandparent and say, well, which one wins? And the grandparent says, the one you feed. So I’d like to start off by asking you what that parable means to you and your life and in your work, and obviously you’ve answered before, but we change.

Nedra Glover Tawwab 00:02:58  Yeah. You know our pre conversation we were talking about the choices that we can make. So to me that parable represents our freedom to choose.

Eric Zimmer 00:03:10  Yeah that is very simple and succinct. And I tend to agree with you that at its heart that’s what it’s about, that our choices matter. We get to choose and our choices matter. Okay let’s jump into the book. And I just want to kind of start with a line that you say early in the book, which is the relationships that impact us the most are those with family.

Eric Zimmer 00:03:29  The wounds are deep and the relationships are filled with expectations. Say a little more about that.

Nedra Glover Tawwab 00:03:36  In families, our history is from birth until present. And so whatever challenges we have within our family, for many of us they have existed not just presently, but they’ve been there for a long time. And because those relationships were our primary relationships, they were the first relationships we had, the ones in which we learned about ourselves and other people. Its deep and how we connect with ourselves and other people. And sometimes it’s hard for us to recognize that when we go to therapy and the therapist is like, tell me about your family. You know, most people are like, oh, why are you asking about them? It’s so important because it helps us connect who you are to who you are in your family, who you were allowed to be in your family, and what happened to you in that system?

Eric Zimmer 00:04:31  Yeah. When I hear the word dysfunctional family, I always think of, well, my own family, of course, but I also think of the old Tolstoy quote that starts Anna Karenina, which is happy families are all alike.

Eric Zimmer 00:04:44  Every unhappy family is unhappy in its own way. Do you think that’s true, or do you think that there are real clear patterns of the ways in which we are dysfunctional in our families.

Nedra Glover Tawwab 00:04:56  I think there are levels to dysfunction. I think what we talk about typically as dysfunction, when I hear the word, I think of shameless. I think of that family and their chaos with substance abuse and financial issues and, you know, people stealing like these very big things happening. But I think it’s also having a parent who won’t allow you to express your feelings. I think it’s also experiencing divorce and your parents not getting along. Yeah. It’s also your siblings bullying you. It’s also your grandparent having a very apparent favorite. You know, it’s it’s so many things. It’s not just those, you know, drug abuse and, you know, these really big things. It can also be these small things that impact us in ways that maybe we don’t consider because we’re looking at the trauma and there’s trauma and a lot of stuff.

Nedra Glover Tawwab 00:05:54  There’s dysfunction in a lot of things. The dysfunction just means something isn’t working, something isn’t healthy. It’s not going well. There is a problem.

Eric Zimmer 00:06:02  Yeah, yeah. You know, it was helpful for me to eventually start to look at it from a perspective of everybody has developmental needs, and mine didn’t get met for various different reasons. And many people’s don’t get met for various different reasons. And there doesn’t even have to be fault in that. There’s simply just, hey, you know, some things that I needed to get, I didn’t necessarily get. And I think it’s very easy to get into comparative suffering with this stuff to say, oh, you know, well, geez, I heard about this guy who went through all this awful stuff and I didn’t go through anything like that. So I must be okay. I must be fine. How do you get clients kind of over that barrier?

Nedra Glover Tawwab 00:06:45  What doesn’t work for you doesn’t work for you. And I think sometimes we do look at other situations and we like to level them as bad or worse or better when we don’t have to judge someone else’s situation against our own for our situation to not be good.

Nedra Glover Tawwab 00:07:01  You’ll hear this sometimes with siblings, where siblings will say, well, my situation was worse because I needed blank and you didn’t need this. Or they listened to you more. They did. You know, whatever these things are, and it’s like you can still have a problem and that other person can have a problem. The problems don’t need to be the same. It doesn’t need to be. You know, I was only abused if this thing happened. It’s like there are tons of things that we might say is damaging to a child. And it doesn’t have to be. Well, my parents lock me on the porch. You don’t have to have these horror stories of, you know, complex sort of meaning for us to have issues with our families. And I think it takes away from suffering when we put ourselves in the position of having to have a really big story in order to suffer.

Eric Zimmer 00:07:51  Yeah, I found the adverse childhood experience testing and score that idea of there’s a whole lot of different adverse childhood experiences you can have, and that was a lens that sort of helped me as a recovering heroin addict.

Eric Zimmer 00:08:06  I was 24 years old and I was like, well, how did I get to be like this? Right? I didn’t choose to end up here. And so it was really interesting because in the first part of my recovery, I was told very clearly by just the circles I was in. Don’t think about that. Don’t worry about that. Just here are the things you need to do to get sober. And that actually worked for me. It actually worked for me. That focus worked for me. I’m not saying it will work for everyone because different levels of trauma are different, but the day came where I did have to reckon with what had happened in my past.

Nedra Glover Tawwab 00:08:40  At what point would you say in your sobriety that was how many years of being sober before that reckoning occurred.

Eric Zimmer 00:08:47  That reckoning occurred about three and a half years in, and my marriage fell apart. And I was in so much pain and I realized like, well, yeah, of course you’re in pain because a marriage would end.

Eric Zimmer 00:09:00  But I recognized the patterns that I had in relationships. I’d always had them. I was re-enacting this same sort of drama over and over and over. I’m not saying that that was all my fault. I think, you know, in our situation, it was both our challenges. You know, we we met at a heroin dealer’s house. So you can imagine, like, you know, we we brought some things to that relationship. But yeah, it was about three and a half years in for me. And again, I don’t think there’s a right time. That was just when it sort of came to a head for me and really forced me to really look deeper.

Nedra Glover Tawwab 00:09:33  I’ve worked in substance abuse treatment, and I think one part of it is being clean. But another really big part of it is figuring out why you were abusing anything in the first place. Yeah, and some people really live in that just being clean part. But if you don’t figure out why you were abusing in the first place, I wonder how things show up in other ways.

Nedra Glover Tawwab 00:10:00  Yeah. You know, I don’t know if you’ve heard the term dry drunk.

Eric Zimmer 00:10:04  Of course.

Nedra Glover Tawwab 00:10:04  Yeah. Yeah. It’s a person who is sober, but they have all the behaviors that they had when they were alcoholic. Why? They’ve done no work. They’re just not drinking. Yeah. And so there is no change in the person. They’re not treating people better. They’re not less manipulative. They’re not less violent. In some instances, it’s just like they’re sober. Yeah. And that doesn’t necessarily improve who you are as a person or make your relationships better. What really makes your relationships better is figuring out, you know, why that was an issue in the first place?

Eric Zimmer 00:10:37  Yeah. What was interesting for me was, you know, I got into recovery and I really worked the 12 steps pretty diligently. And so I was doing work. You know, a lot of deep work, but the work tended to be oriented towards how I was behaving and the way it was presented to me. And this is, you know, Columbus, Ohio, 1995.

Eric Zimmer 00:10:57  Right. So I’m not making a judgment about the 12 steps or they’re effective. Anything the way it was presented to me, it was very me focused and that was good. I had to take responsibility for myself, my behaviors. But there wasn’t a lot of now let’s untangle that thread of, you know why you feel the need to act that way. It was just sort of like, well, don’t act that way so much. And I’m oversimplifying, but like you’re saying, I hit a point where I don’t feel like I could get on to the next part of my healing without spending some time recognizing where I had come from and what had happened. And it was interesting because then I went from there into it was called Inner Child Work back in 1998, you know, John Bradshaw and I went into that situation and that was all the person I was working with was oriented around. That was the whole game, and that was useful for a period of time. But I also hit a point where I went, wait, okay, now I need to sort of emerge from everything that happened to me and sort of integrate this, my responsibility with what had happened to me.

Eric Zimmer 00:12:02  And I think that’s what you do very, very well. In your book, you bring together, okay, there’s this dysfunction. Here’s why you are and it is still your responsibility to work with those things differently and more skillfully.

Nedra Glover Tawwab 00:12:15  While many people say that, you know, depression is anger turned inward. And so when you look at substance misuse, you look at some mental health issues. You look at our relationships. Some of us, we do have a tendency to it’s me, it’s me, it’s me. It’s my behavior. When in actuality, perhaps there is someone else we need to be angry at. That doesn’t mean we need to hit them or we need to yell at them. But maybe there is some recognition that I don’t think I was nurtured. Yeah, I don’t think I was loved in a way that I actually felt. I think, you know, they were trying to be loving, but what I really needed was this. I find that when we talk about our families, when I have new clients, getting them to the point of even saying anything about their family is a victory.

Nedra Glover Tawwab 00:13:08  Yeah. Because they want to sugarcoat everything. It’s like my mom was great and wonderful. She was lovely. She worked really hard. She picked me and my brother and sister up and de La, and she beat us poorly, you know? But she was a great person. It’s like, okay, great. She she made great spaghetti. But wait, let’s go to this part about her, you know, beating you. What was that part?

Eric Zimmer 00:13:31  Right. I think the other version of that is they did the best they can, which is a true statement. Right? True. That is absolutely true, but does not mean that you don’t have impact from the best they could do, right? It doesn’t mean the best they could do was okay for you, right? Both those things can be true. And you talk about that a few different points in the book. Is this recognition that multiple things can be true. We can, you know, recognize the things that happen to us when we are younger and we can have a relationship with our family.

Eric Zimmer 00:14:00  I mean, there’s a way to be angry about some of the things that happened and also be grateful for some of the things that happened. Right? That both those things are possible. But I do agree. I think the tendency is towards sugarcoating.

Nedra Glover Tawwab 00:14:11  Yeah, it’s really difficult for us to reconcile that those relationships aren’t black and white like it’s this or it’s that. It’s all these things, and it doesn’t mean that you don’t love a person. It just means that you recognize some problematic parts of that relationship. And recognizing that can really help you move away from some of your stuck points or be healthier in your relationship, or choose a lifestyle that actually works for you instead of one that you’re trying to pretend to exist in. You know, we don’t realize how much we’re playing into the roles that were assigned to us. I think about some of the things that were told to me as a child, like, you’re so nice, you’re so this. So if I was anything else, it was like, oh, you’re not being yourself.

Nedra Glover Tawwab 00:14:58  I’m like, wait, I never said I was nice. Like, you kept saying that because I was a baby, that dude or something. Now I’m 12 and I got stuff to say, you know, like, I’m, I’m not saying this about myself, but, you know, sometimes people will try to get you to be a certain way because it’s to their advantage. It’s to a parent’s advantage to have a child that listens and sit still and will eat anything you cook and doesn’t have an issue, you know that’s to their advantage. It’s to teachers advantage to have you quiet in the classroom. So yeah, if that’s what we want, of course we’re going to, you know, try to encourage a person to be that way, to tell them, you know, you’re a good girl, a bad girl behavior because we are seeking a certain type of behavior from a person, but most people don’t fit into that. I think some people pretend very well.

Eric Zimmer 00:15:49  Yeah. So what does a parent do in that situation? Because as a parent there is a role of, okay, I do kind of need to shape the behavior of a child to some degree.

Eric Zimmer 00:16:00  Right. That’s part of my job as a parent. Right. And there are certain behaviors that I want to encourage and others I don’t want to encourage. Right. Like I do want to encourage being kind to the people around you. And I want to discourage hitting them. I mean, just very simple, right? So how do parents do that without doing what you just suggested, which is, you know, sort of forcing them into a box, labeling them, making them feel if they’re not that way, you know, getting shame involved. And this is a big topic, but what are a couple things that that parents could think about as ways to do that, that are less harmful.

Nedra Glover Tawwab 00:16:35  I think about the difference between change and behavior and changing personality. I think sometimes parents lean towards trying to change their personality. There are some people who will always, you know, be boisterous. Right. Do we want to take that away from them, or do we want to let them know the times and places where they can do that? I happen to be a parent of a child, and the octave in which she speaks is typically very loud.

Nedra Glover Tawwab 00:17:01  I’m like, where are we? We’re in a car, girl. You know, it’s like, why are you that loud? Are you Mariah Carey? Like it’s you’re just screaming, you know? So there are times when, you know, if we’re at a place running around, I don’t care. But if we’re walking into the library, I may say to you, you know, we’re going into a quiet space. Remember to use your quiet voice. You can be loud. I’m not saying you should never be loud. Sometimes we try to strip the person of a behavior. They have to be organized. They have to, you know, be kind to everyone. Well, there are some people who don’t deserve our kindness. Should we listen to every adult because they’re older. No. You know there are some things that require further examination. I grew up in a time where you respect adults no matter what. And I knew a lot of adults who didn’t deserve respect. Yep. I’m like, you want me to listen to this person?

Speaker 4 00:17:55  Just like.

Nedra Glover Tawwab 00:17:56  I don’t think that this person should be telling a kid what to do. They don’t seem to have it together themselves. But it’s interesting that we don’t allow kids to have the preferences that we want for ourselves. Adults have lots of preferences. I don’t want to deal with this person. I don’t want to go here. But with kids it’s like, nope, no preference. You have to do everything I do. How do we as adults allow them to have some freedom? Not complete freedom, but just a little bit.

Eric Zimmer 00:18:25  Yeah, and I think you’re talking about learning to teach kids about context. That context matters, right? And because that’s ultimately what as a grown human, we need to be able to do is respond wisely and appropriately to the contexts that we are in. And so if we always limit a child in a particular way and just, you know, in a box, then they’re not learning that context, they’re not learning how to evaluate a situation and say, oh, well, maybe I want to respond this way, or maybe I want to respond that way.

Eric Zimmer 00:18:55  So I think that’s the other limitation of just this very prescribed approach is we’re not teaching the one of the, I think, key skills of being an adult, which is that context recognition.

Nedra Glover Tawwab 00:19:06  Yes, I love that context. Thank you.

Eric Zimmer 00:19:09  I’d like to talk now about shame. Shame is a big one, and I think it seems to be one of the things that I, in working with listeners of the show and getting to know a lot of listeners of the show, and having worked with people who are in addiction and recovery for a long, long time. Shame is a huge issue. Talk to me about the ways that shame gets in the way of our own healing process.

Nedra Glover Tawwab 00:19:38  Shame limits our ability to be honest with ourselves and with others. We fear that we will be judged. We fear that what has happened to us will be held against us, as if we have some control over it. And shame keeps us in unhealthy patterns. It keeps us in unhealthy relationships because we’re too afraid to own up to what happened.

Nedra Glover Tawwab 00:20:03  I’ve heard too many adult children of alcoholics say I didn’t have any kids. I didn’t have any friends growing up because my parent was drunk and I was embarrassed. I didn’t want to bring anybody home. You know, the shame of that isolated them in ways that they don’t even have, you know, childhood memories of friendship like other people do in sleepovers. And that that connection that is so vital for kids growing up because they’re like, you know, it was just it was too embarrassing. So that shame can really hold us back from moments in life that we deserve to experience.

Speaker 5 00:20:39  Yeah. What do you say about people who.

Eric Zimmer 00:20:41  Have shame of even being seen and loved? Even that very positive reaction towards them causes them to almost want to hide and feel like they don’t deserve it.

Nedra Glover Tawwab 00:20:53  Yeah, we have to learn to love ourselves. We have to learn to live with our stories. We have to learn to allow people to love us. When you haven’t experience authentic love, it can feel very weird.

Nedra Glover Tawwab 00:21:08  You know, sometimes we equate love with pain. We equate it with dysfunction. We equate it with abuse. You know, I think of parents whipping their kids and maybe saying, you know, I did that for your own good and wanting a hug afterwards. Like, that’s an interesting dynamic, you know, to to get spanked and then hug someone like in what sort of. So it’s, it’s sort of teaching like, you know, this is a part of relationships. I heard you and then we love each other. So how do we sort of say, this is loving and this is not loving? We have to unlearn our idea of love and demand something different. You know, I don’t want to be loved in a painful way. I don’t want to be loved in a way where you do things to me, and I have to accept everything that you do. That’s not the type of love that I want.

Eric Zimmer 00:22:17  People often use a phrase that I’m curious kind of what you think about, and it’s they refer to something as self-sabotage.

Eric Zimmer 00:22:25  You know, I’m self-sabotaging. Does that make sense to you psychologically, or is there something else you would call that?

Nedra Glover Tawwab 00:22:33  You know, I do think that self-sabotaging is a thing. I think when we are uncomfortable with something, we tend to move back towards chaos because that is familiar. And so many of us, we can be in the most relaxing state, but because we’re not used to being relaxed. It’s like, where’s the drama? Where’s the chaos? Someone’s not arguing. Okay, let me pick our argument. And that’s where that, you know, quote unquote self-sabotage comes in. Do I think we know we’re doing that? No. I think most self-sabotage is unconscious. I don’t think most people are saying, you know, I really want to harm myself right now. Let me mess this situation up. Oh, let me cheat in this relationship. Oh, I should steal this and get caught. You know, it’s not that conscious. It is a Byproduct of our discomfort. It is a byproduct of not believing that we can exist differently.

Nedra Glover Tawwab 00:23:29  So yes, self-sabotage is a thing. Is it something we should pay attention to? Absolutely. When we notice you’re really in situations that aren’t so bad. I was dealing with the situation with a family member who said, oh my gosh, I never get to talk to your kids. So I told them the exact day to call my kids every week. You know, these are the days where they don’t have activities. They won’t call on those days. And so they will say, oh my gosh, I never get to talk to your kids. Now some people might say, oh, they’re self-sabotaging a relationship. I would say I’m not going to enable them by forcing this. But I also think what they’re trying to do is they have this thought of people should reach out to me. Love is you coming to me is not me coming to you. And people care about me when they do blank. When someone is very direct with you, that might be off putting and so you are able to live in your story of being unloved because you’re creating this environment of not being loved.

Nedra Glover Tawwab 00:24:26  Even though there’s a clear behavior that you could exhibit. So I think self-sabotage is sometimes that where people are being clear. I’ve heard people say, like, all they want is for me to be more affectionate and I can’t do it. And it’s like, sounds like that would change the relationship if you threw out a few I love you’s, but for some of us, it’s so hard to do.

Speaker 4 00:24:47  That.

Nedra Glover Tawwab 00:24:47  That I don’t think it’s like a conscious thing of.

Speaker 4 00:24:50  Oh, I’m.

Nedra Glover Tawwab 00:24:51  Not going to do that for them. I think it’s more, I feel so uncomfortable doing this that I just, I can’t do it. I can’t train myself to say it. I can’t practice it. It is so uncomfortable for me. So I think of self-sabotage as a discomfort.

Eric Zimmer 00:25:09  Yeah, I think that’s a great way to think about it. And actually a more empowering and useful way to think about it. Because self-sabotage. I start saying, well, I just am doing this because I don’t think I deserve it.

Eric Zimmer 00:25:21  And that may be true, but you got closer, I think, to the real thing, which is when I’m doing whatever that behavior we’re labeling is. Self-sabotage is what’s going on inside me, around that specific behavior. And I think that, you know, that’s a layer deeper and a layer more helpful.

Nedra Glover Tawwab 00:25:39  I think of the same thing with the phrase imposter syndrome. I think imposter syndrome is a manifestation of your discomfort. You receive something, then you question, oh my gosh, do I deserve this? Am I going to do a good job that they pick the right person? Am I supposed to be graduating from this thing? Do I you know, it’s discomfort. It’s really just discomfort.

Speaker 4 00:26:01  Yeah.

Nedra Glover Tawwab 00:26:02  I don’t know how to exist in this new space. Even if you’ve trained for it. You went to school for it. You worked hard for it. You’ve done all the work to be in a healthy relationship. You may still feel like, oh, I don’t deserve this good person. It’s the discomfort of being in a new situation.

Eric Zimmer 00:26:20  So I think that most change involves some degree of discomfort. Right. If it didn’t, everybody would change everything. Right. But it does tend to bring us to a point of being uncomfortable. I don’t think it’s the only reason people don’t change, but it is a big one. So what are ways of meeting that discomfort? Okay. I have decided I’m going to set a boundary with my mother about X, and every time I go see my mom, I just I’m to. I can’t do it. I said that several times. People say I just can’t do it. You know, I remember with my dad, he’s in a memory care unit and it’s too late. But I remember I would get these ideas of like, all right, I’m going to try and talk with my dad. And in a deeper way, I’m going to bridge this gap between us, you know. And when I was younger, I would just for a long time, the pattern was so strong, I would just literally when I got there, think, I don’t want to.

Eric Zimmer 00:27:11  That was a dumb idea. I don’t want to. And then later I got to. Okay. All right. I’m a little bit past that, which was so subconscious, but it’s still this is incredibly uncomfortable. So how do people lean into that feeling of uncomfortableness and actually get through? To do.

Speaker 4 00:27:28  It?

Nedra Glover Tawwab 00:27:29  You have to want to change your life enough. You have to want to change the relationship enough. And sometimes our ambivalence is a sign we’re not ready. We don’t want to accept that I should be ready now. And it’s like, you’re not ready now. You know, sometimes I’ve had difficult conversations like I was forced into them, just like the other situations made me ready. It’s like, dang, I didn’t want to say this now, but I feel like my hand is forced and I have to say it. So to me, you know, that was like a beautiful unfolding of other things to put me in a situation, to have to say this very clear thing. But there are times where we may not be ready.

Nedra Glover Tawwab 00:28:09  And, you know, I think we don’t have to, you know, I think we trick ourselves to think like, I have to say this and, you know, sometimes I’ll have clients and for years they talk about the same issue over and over, and it’s like you’re not ready to change it. And that’s okay. You know, I think talking about it is helping you get ready. I hope you get ready. But sometimes we never get to the point of having that hard conversation. We just stay in that processing phase. But I think that it can be quite challenging to force ourselves to do something with a level of discomfort that we’re not ready to receive from that other person. Right? Because sometimes we’re not ready because we know it’ll end the relationship. Sometimes we’re not ready because we know that the other person will give us the silent treatment the rest of the trip. If we say this thing, sometimes the discomfort makes sense. It’s like, you know, I wouldn’t want to put you in a position where you’ll have to deal with this sort of outcome.

Nedra Glover Tawwab 00:29:07  So I don’t have a lot of judgment around people not having those conversations. I think conversations, I think things work themselves out in the way that they’re supposed to.

Eric Zimmer 00:29:18  We had John Norcross on recently, who was one of the people who was one of the early researchers of the Stages of Change model, and you write about the stages of change model in your book, and you say that some of the stuff in psychology is similar to, you know, the stages of change and breaking a habit. And I think what you’re talking about is people often are in the contemplation phase. I know I should have a conversation with my mother, or I know it would be helpful to have a conversation with my mother, but I’m not ready. And one of the things that the Stages of change model does, and I think is interesting, is it points to things that you can do that are stage appropriate. So instead of lamenting that I’m not in the action phase, there are things we can do, questions we can ask ourselves, ways of approaching that might move us out of contemplation into action.

Eric Zimmer 00:30:09  What are some of the things that you try and do with a client when the time seems right, or if they’re frustrated? Right. I can’t seem to get to action on this. What are some of the things in the contemplation stage that are helpful to do?

Nedra Glover Tawwab 00:30:21  You know, in the contemplation stage, I think my job is to move people towards deeper thought is not necessarily to move people towards action, it’s to move them towards thinking about their situation, the pattern of the situation, and perhaps their acceptance is it will always be this way and I want a relationship. So these are things I have to deal with. So in the contemplation stage we talk a lot about dealing with things better. You know, not necessarily trying to change anything. But you know, if you go over there they’re going to do this thing. How will you manage it this time?

Speaker 5 00:30:59  Yeah.

Eric Zimmer 00:30:59  You write in the book, if you feel stuck in the contemplation stage, you know, here’s some questions you might consider, right? How might change be beneficial to my mental and emotional health.

Eric Zimmer 00:31:08  You know what am I giving up to stay the same? Who benefits if I don’t make any changes? I think those are really useful questions. And as you said, it’s to get people to think deeper, you know, more deeply about what is this? You’ve got a chapter which I think you could have just titled the book and it would have been a bestseller, right. Which is basically how to manage relationships with people who won’t change because nearly everybody has something there. Like if my partner.

Speaker 6 00:31:37  Would just do this one little thing.

Eric Zimmer 00:31:40  So talk to me about managing relationships when people won’t change, and how to sort of sort out what is like, yeah, I can live with that. And no, I can’t. I’ll give you just a couple examples maybe that you can refer to. One would be someone who’d say, my spouse won’t quit smoking, I love them, everything is great, but they won’t quit smoking and we’ve got kids and it just pisses me off. That’s on one hand versus somebody who’s saying my partner feels like they’re really sort of emotionally abusive to me.

Eric Zimmer 00:32:09  Maybe those aren’t the words they would label it, but they would come in with signs of that. And those are very different things, but both really significant.

Speaker 4 00:32:18  Yeah.

Nedra Glover Tawwab 00:32:18  In those situations, I think what we need to focus on is changing ourselves. We can certainly make requests, but we can’t force a person to stop smoking. As the daughter of two cigarette smokers and I do not smoke, you know, in my home it’s no smoking. That is what I can do here. I can’t make you stop smoking. I can say, you know, when I come visit, I don’t want to stay with you because I don’t want to live in a smoke filled environment. Or I can say, you know, to my partner, can you smoke outside instead of smoking in the house? Or I can say to my partner, can you wash your hands after you smoke your cigarettes before holding me? Those are some possible changes you can make. But to get them to quit. That is a bigger issue for them to manage.

Nedra Glover Tawwab 00:33:08  And sometimes we’re trying to get people to be like us because we’re so great and wonderful, and we want them to be exactly like us, and they don’t want that. You know, I think they are doing what they want to do, and we have to figure out how to be in relationships with people when they are doing what they want to do. They’re resistant to change. Sometimes they don’t see any harm in their behavior or they are not ready to do any work. You know, when we get to the phase of being ready to do the work, we think everybody should be at the same phase. Why is this person being so rude? Don’t they know about the work?

Speaker 4 00:33:47  Is this like.

Nedra Glover Tawwab 00:33:48  You are doing the work? If you’re doing the work? You don’t be rude to them. You do what you can in this dynamic. It’s not about them having to have all these tools. You have the tools. So often with my clients, I talk about The person that you’re speaking about.

Nedra Glover Tawwab 00:34:05  They’re not in this room. The only person we can work with today is you. Not your partner, not your kids. So let’s talk about what you can do in the relationship. You can organize the date nights. I can’t tell your partner that because they’re not here. I can’t tell your mother to start calling before she stops by because she’s not here. I can say to you, you know, maybe you want to say this, or what do you do when she just comes over and she hasn’t called? Like, those are things that we can work on.

Speaker 4 00:34:37  Yeah.

Nedra Glover Tawwab 00:34:37  We can’t work on a person who isn’t ready to change because they just want to be themselves. So the real change is you showing up as this force and saying, hey, this is not okay. This is not something that I want in this relationship. I cannot tolerate this or, hey, can you please do this thing or can you shift it a little bit? You know, for this reason, those are the things that we can do to manage our relationships with people who do not want to change, because everybody is not interested in change.

Eric Zimmer 00:35:08  Yeah, there’s a quote I love. I don’t know who said it, but it says something to the effect of, you know, when you realize how hard it is to change yourself, you recognize how nearly impossible it is to change someone else. Right. Ourselves is a tall order. So let’s say a client presents with what I just suggested, which is? It just makes me mad that my partner is doing x, Y or Z. It could be smoking. It could be like they just won’t change their diet and their doctor has told them they need to. Or let’s not even go into problem drinking. You know, but it’s of a similar thing. What does a person do within themselves to become more accepting of that is that the basic thing is become more accepting of it.

Nedra Glover Tawwab 00:35:49  You know what? I think I could have titled this book. You’re uncomfortable and you’re trying to make people change to deal with your discomfort when people won’t change. It’s hard to watch them be as they are. If we know smoking is better, if we know that this better diet will save your life, it’s hard to watch them do these things.

Nedra Glover Tawwab 00:36:09  And so what we try to do is make them fix our discomfort. Stop eating like that so I can stop feeling uncomfortable watching you eat. Stop smoking so I can stop feeling uncomfortable about.

Speaker 4 00:36:21  You know, you’re getting lung cancer. It’s. Yeah.

Nedra Glover Tawwab 00:36:25  You know, I want to be able to live my life however I want to live it. If I want to eat 500 pieces of candy a day, please let me. Please, please let me live this life that I want to live. This is my choice. But we feel like, you know, if it’s not good for them, we have to stop them from doing it. We’re not stopping them from doing it. Sometimes we’re making them want to do it more because they know they’re already doing something that they shouldn’t be doing. Sometimes we’re getting in the way of their quality of life, you know, despite health issues. People may still want to eat poorly because they enjoy it, so you’re pressuring them to change their diet isn’t necessarily changing them as much as it’s adding problems to the relationship.

Nedra Glover Tawwab 00:37:10  The part that you can change is what you cook for the household, you know, so they could go out and stop at, you know, KFC or wherever and eat whatever they want to eat. But what are you cooking at home? What are you purchasing for them to buy? What are you eating in front of them? Those are the sort of things that you can manage. You can’t manage what they choose to put into their body.

Speaker 5 00:37:31  Yeah, that is an.

Eric Zimmer 00:37:32  Easy thing to sort of hear. And a very difficult thing to.

Nedra Glover Tawwab 00:37:37  To apply.

Eric Zimmer 00:37:38  To apply and live out for sure. Another thing in this, managing relationships with people who won’t change is, you know, you say if you want to maintain relationships with people who want change, it’s up to you to make changes, right. You have to do the work to accept situations. Another thing I think this is really helpful, which is like if you’re in a difficult Relationship and you’re not ready to go. And I was this way for a long time in a marriage that was really bad.

Eric Zimmer 00:38:02  I just was in this place. But saying to myself, I’m choosing to stay in this relationship despite what the relationship is, I am not stuck. I’m not powerless, and I am making a choice.

Nedra Glover Tawwab 00:38:13  We have to acknowledge the role we play in our own discomfort. We have to acknowledge the role.

Eric Zimmer 00:38:19  We check in for a moment. Is your jaw tight, breath shallow. Are your shoulders creeping up? Those little signals are invitations to slow down and listen. Every Wednesday I send weekly bites of wisdom, a short email that turns the big ideas we explore here in each show. Things like mental health, anxiety, relationships, purpose into bite size practices you can use the same day it’s free. It takes about a minute to read and thousands already swear by it. If you’d like extra fuel for the weekend, you also get a weekend podcast playlist. Join us at one. That’s one. You get a newsletter and start receiving your next bite of wisdom. All right. Back to the show. I think those choices often feel very constrained, though.

Eric Zimmer 00:39:13  They feel like, yeah, I’m making a choice, but I’m choosing between several really terrible alternatives here. And it’s not like there’s a good choice on the board. If there was, I would pick that one. But I’m choosing between things that seem almost equally bad, which I think is why it’s so hard to get out of a relationship, particularly if you’ve got children. I mean, there isn’t a great choice there. You know, the great choice would be, could I roll back the clock and, you know, not have gotten here. But we do have the choice. And it’s often feels like those choices are constrained by a series of not good options for sure.

Nedra Glover Tawwab 00:39:49  I think that we stay because As we are fixated on other possible outcomes and family relationships. Just because you end a relationship with one person doesn’t mean that you’ll never see that person again, or you won’t hear about them. It’s like, no, they may still come to the holiday gathering because other people have a relationship with them.

Nedra Glover Tawwab 00:40:10  They might still come up in conversation because other people have a relationship. Other people may ask you about this person and where your relationship with them is. So there are so many different things that you can do that you know, I think further damage your ability to leave the relationship.

Eric Zimmer 00:40:32  Yeah. I like the idea that you talked about earlier, which is recognizing that we are in a contemplation stage and maybe allowing ourselves to be there. For myself, when I was in that difficult marriage, one of the things that was the most painful, and it took me a while to realize it, one of the most painful things was how bad I felt about myself, because I couldn’t figure this out. You know, I felt like I should know what to do, and I should do it. And it was complicated, right? It felt complicated to me. And one of the ways that I existed better in there. And maybe I shouldn’t have existed. I don’t even know the answer now, what I should have done.

Eric Zimmer 00:41:09  But one of the things was to have some compassion for where I was in the process and recognized, like, if this was an easy choice.

Nedra Glover Tawwab 00:41:15  You would have.

Eric Zimmer 00:41:16  Made. I have made it by now. You know, and I see lots of people who are in difficult situations who are very hard on themselves because they feel like they should have solved it. Yeah. Some of these are not easy problems to solve. Like you said, there’s lots of consequences to action.

Nedra Glover Tawwab 00:41:33  Yeah. With families, I mean, the relationships are so longstanding. To terminate a relationship you’ve been in for 30 years or to terminate a relationship with a parent. I think it it’s such a big deal, and it shouldn’t be taken lightly. You should take your time to figure out if this is really what you want to do. Now, there are some instances that will speed up their process, like if there’s a safety issue. But you know, for many other issues, it’s a slow process. I used to work with kids and foster care and they were removed from their homes, you know, sometimes for some very severe reasons.

Nedra Glover Tawwab 00:42:12  And most of those kids want it to go back home. They weren’t like, you know what? I’m done with my mom. She burned me in the bathtub. I never want to talk to her again. It’s like, when can I see my mom? So even them and those, you know, horrific situations, sometimes there was no idea that I could be without this person who has given me life, even if they harmed me in a very severe way. So it takes many of us some time to get to the point of acknowledging that this relationship is more damaging than I am able to live with.

Eric Zimmer 00:42:47  What you just told that story points to how thorny these things are, and how difficult to sort out for so many of us in so many ways. I want to continue down the thread a little bit about managing relationships with people who won’t change chapter, and you talk about a couple of things that might be problematic for us. And one is you say our beliefs about others abilities say more about what you mean by that.

Nedra Glover Tawwab 00:43:12  Yeah, we expect people to be like us. So if we’ve changed something, we think they should be able to change it. And we don’t all have the same ability to change. We don’t all have the same desire to change. We don’t all have the same capacity and support to change. And we have to recognize that in others that their disempowerment is really where they are. They are disempowered. Everybody’s not empowered enough to make these changes. I think about, you know, in families where people are like, I’m a cycle breaker. I’m the only person in my family who acknowledges, you know, the abuse or I’m the only person in my family who, you know, stands up against this issue. And it’s like, yeah, it must be hard being really different. I’m not shocked that there are tons of people who are like, nope, don’t want those problems. You know, most people are like, nah, I’ll just I’ll just stay down here and do my thing and we’ll be all happy.

Nedra Glover Tawwab 00:44:08  No one wants to deal with the blowback of that. So, you know, it’s not necessarily about like they have the information as much as they need to also have the ability to support and many other things to actually implement some changes.

Eric Zimmer 00:44:25  A really clear example of that in my life was watching my partner, Jenny’s mom, develop Alzheimer’s. We were the primary caregivers for her. And, you know, there was a period of time where I felt like in my mind, it was like, well, she should be able to do that. And then it became clear. At a certain point I just really realized, like, well, hey, how do I know what she’s what she’s capable of, right? And the fact that she can’t do it is probably a pretty good sign she can’t do it right now. And in that case, it was really easy to let go of because it was very clear, like, oh, there are tangles forming in her brain that are shutting down parts of her brain and that no longer works at all.

Eric Zimmer 00:45:06  Easy to let go and go, well, that’s her ability, right? It’s a lot harder to see that with other people. But when we realize that there are so many countless causes and conditions that make anybody who they are and we don’t know even a fraction of those, usually.

Nedra Glover Tawwab 00:45:21  We don’t know the story of everyone in our lives, even if we spent every day with them. You know, we often think, oh, I know everything about my mom, I don’t I wasn’t with her during her childhood. I have no clue what happened. Yeah. You know, so I can only guess some of the things that I know. I don’t know every experience that my partner has had. I only know the ones that they’ve mentioned to me. And now there may be others that shapes who they are and makes them think a certain way about their abilities. We have to be very careful to not project who we are and what we’re capable of. On to other people.

Eric Zimmer 00:46:00  Yeah, because even in that case of like, okay, I know about my partner’s past, they’ve told me everything.

Eric Zimmer 00:46:06  There are things that affect us that we don’t even know about. Right. I mean, I’m sure there are countless things that have happened to me that shaped me or moved me or in some direction that I couldn’t tell you they did. I don’t know, I don’t know why I’m the way I am. There are some big things I can point to, but I think we’re always shaped by so many factors.

Nedra Glover Tawwab 00:46:26  And we’re shaped in different ways.

Eric Zimmer 00:46:28  Yeah, yeah. The next line that you say in this chapter about, you know, managing relationships with people who won’t change is that expectations are healthy, but they should be based on the individual, not their role in your life. Say more about their abilities versus their role.

Nedra Glover Tawwab 00:46:45  All people are not all things. There are times, particularly with parents, where our expectation is that they’re nurturing, they’re loving, they’re supportive, they’re kind. They’re this their that. Your mother is not nurturing. You could want that to be an idea of a mother, perhaps on TV, perhaps in other people lives.

Nedra Glover Tawwab 00:47:05  But you have to look at the person you’re talking about. Does this person as your mother, their role of mother? Do they exhibit those qualities? And often it’s a no. So you can want someone to be something and that’s, you know, that’s fine. But to try to make them that way, particularly after you’re an adult and they’ve done all of this parenting and they’re continuing to be themselves is quite challenging to, you know, request or require that from a person. It’s not necessarily the healthiest for your relationship to say, you know, my siblings should be like this, or my grandparents should be, you know, this particular way because this is what grandparents do. It’s like, what in particular are your grandparents doing? Because that’s what they’re capable of. What in particular are your parents doing? That’s what they’re capable of. We’re not talking about people on TV. We’re not talking about things you read in books. We’re talking about the reality of your particular situation.

Eric Zimmer 00:48:06  Yeah, that line, you should do this because of, like you said, your role.

Eric Zimmer 00:48:12  You know, that’s what a sister should do. That’s what a partner should do. That can cause a lot of suffering in a hurry.

Nedra Glover Tawwab 00:48:17  Yeah. For sure. I think it’s a way that we continue to harm ourselves by holding people to their role and not to, you know, who they actually are. We. And it’s hard, you know, it’s hard to accept that a person isn’t what you need. And many of us will try to keep, you know, looking for signs of, oh, was that the thing I needed? It’s like, no, that’s not it. Again, because some people just don’t have certain qualities in them.

Eric Zimmer 00:48:45  Yeah. I had a good laugh reading your part about going card shopping and how like we go card shopping and the cards are just so positive that most of our relationships are not that clear cut. And, you know, there’s maybe some good things, there’s some bad things. And then that cards don’t show any of that nuance. And I think it’s kind of funny to imagine writing cards that would be, you know, a dysfunctional family card line, I think.

Eric Zimmer 00:49:13  I think I may have just found the job for my partner in this show, Chris, who’s the editor. He may be uniquely suited to do that given a sense of humor. It does bring up feelings of, okay, it’s Mother’s Day, you know, these sort of holidays, I think, and Mother’s Day and things like that can really be difficult for people because we do have to acknowledge on some level when it’s happening, that our relationships aren’t what we wish they were.

Nedra Glover Tawwab 00:49:42  Yeah, and I’ve seen people pretend on social media, you know, I know their personal situation. But on social media on Mother’s Day or Father’s Day, they have this heartfelt for the father who gave me everything I ever needed, who was you know, they write the card on social media and I’m like, you just reconnected with this guy two years ago. What are you doing? You know, so there is this internal pressure, you know, for us to fit inside of the card. And sometimes what we really need is to, you know, maybe go to the card section where the card is super basic, that just says, Happy Father’s Day, happy birthday.

Nedra Glover Tawwab 00:50:21  You know, we don’t we don’t like those cards. We like the ones with the beautiful messaging. But, you know, we just need to congratulate them on the day. We may not need to speak to the quality of the relationship, because what we’re saying in the card is not necessarily true.

Eric Zimmer 00:50:36  Yeah. We were just discussing our upcoming Spiritual Habits program, although by the time listeners hear this, it may not be upcoming anymore. I don’t know. Anyway, it happens every Sunday and we were looking at one of the Sundays was Mother’s Day, and we were like, should we have the program on Mother’s Day or not? Easter felt like, well, Easter is a pretty major holiday. We’ll skip Easter, Mother’s Day. The debate was interesting because on one hand we were like, well, there’s a lot of people who are going to want to spend time with their family. Mothers are going to want to be with their children. You know, people might want to be with their mother. And then we went, well, there’s a lot of people to whom Mother’s Day is a difficult day for, you know, my partner, you know, Mother’s Day.

Eric Zimmer 00:51:11  Her mom has just passed other people. I know Mother’s Day is difficult because they don’t have a good relationship with their mother or with their children. And so it was just interesting to have this debate about how this day is not the same for everyone.

Nedra Glover Tawwab 00:51:26  Yeah. It’s really not. And we need to be sensitive to that. You know maybe there’s another card line to people who lost their mothers, who are grieving that loss. You know, maybe they need a card because that is a real thing, that this day doesn’t have the same meaning to all of us, like many holidays. You know, Thanksgiving, Christmas, you know, all of those holidays. Some people, you know, their memories of holidays are terrible. It’s like, you know, this is the time of year when, you know, this horrible thing happened to us, or this is the time of year when my grandmother died or this is, you know, so it’s not like this day or this experience is happy for everyone.

Nedra Glover Tawwab 00:52:05  And so we do have to be sensitive to people who maybe have some family issues.

Eric Zimmer 00:52:11  This is the day I have to spend with a bunch of people that I barely know, and pretend that we are really close. I mean, on a more benign way. I think that’s a lot of people’s experience. You know, it’s like, why am I with these people that I only see on Thanksgiving? And I don’t even particularly necessarily want to, but I feel like I should. So here we all are. And and everybody feels uncomfortable. I wouldn’t know anybody like that, by the way. I’m just.

Nedra Glover Tawwab 00:52:34  Just throwing that out there.

Eric Zimmer 00:52:36  Throwing out? Yeah. Things I’ve heard about. Things I’ve heard about. Yeah. Let’s talk about an Instagram post that you had recently that I thought was really interesting, which was ways to end a circular conversation. So first, what is a circular conversation?

Nedra Glover Tawwab 00:52:52  A circular conversation is one that just goes back and forth. There is no. And you say something, they say something, they say something. You say something and you keep going round and round. And sometimes we are doing that because we want to convince the person of a thing. We want to get them to agree with us or think like us, because we think that that is the true way to change their behavior, when in actuality, people can change their behavior without being convinced or agreeing to what you say. We, you know, spent 18 years as children. I certainly did a lot of things that I didn’t understand or respect. You know, I was like, stand over here. Okay, fine. I wasn’t like, why convince me to stand here? It’s like, no, we often do things that people ask or request. So in circular conversations, we’re just really just, you know, it’s kind of like playing tennis. We’re just going back and forth, back and forth, back and forth. And not everything has a resolution.

Eric Zimmer 00:53:50  Yeah. And often these circular conversations are not only circular, they repeat themselves over and over and over and over again.  It’s like the circular conversation that just keeps happening every two weeks. You know, it’s a circle within a circle, I guess. So what are ways of ending circular conversations that are constructive?

Nedra Glover Tawwab 00:54:08  Agree to disagree. Now you can get really creative with your agreeing to disagree. You know, I’ve heard your position. It doesn’t sound like you know we agree on this. Let’s just tap out for now. Or you know, thank you for your perspective. Mine is different and I’d like to revisit this in the future or I’m right.

Eric Zimmer 00:54:29  You’re wrong.

Nedra Glover Tawwab 00:54:30  I’m right, you’re wrong.

Eric Zimmer 00:54:31  I’m right, you’re wrong. And let’s move on.

Nedra Glover Tawwab 00:54:33  Hold on. You know, there there are so many ways to get out of that conversation without continuing to be right on the wheel of. I have to convince them. It’s like, you know, or not. You know, I’ve heard adults argue over really interesting things like, this person is a better singer. It’s like singing is a preference. Like you don’t have to have this conversation with the person.

Nedra Glover Tawwab 00:54:55  Like, okay, great. It’s nice you think that. Moving on, I disagree.

Eric Zimmer 00:55:00  This is an old drunken argument, but and it’s stupid, but it just came to mind when you said it, which was I was getting me and my partner at the time were arguing about whether the White Stripes or the strokes were better, and it was actually getting heated. And, you know, I looked back on them like, that is just preposterous. Like, there is no better in this sort of situation, right? There’s just preference. But I was young and didn’t didn’t apparently fully recognize that in my drunken state. But you’re right, there are a lot of conversations that really are that way. It’s like, but there isn’t a right answer here.

Nedra Glover Tawwab 00:55:36  There’s just your preference in my preference and preferences can be respected without being, you know, agreed upon.

Eric Zimmer 00:55:46  Okay, so that’s one way. Agreeing to disagree. What are some other ways of getting out of a circular conversation?

Nedra Glover Tawwab 00:55:52  I don’t want to talk about this anymore. You know, so not even saying, hey, I agree to disagree, but I’m out of here. I don’t want to talk about this anymore. You know, this conversation is starting to get heated. Or, you know, this conversation is moving in a direction that I don’t necessarily want to go. So I will tap out.

Eric Zimmer 00:56:11  So let me ask a question about that. I’m going to do a little bit of gender stereotyping here, which is a dangerous thing to do. But I’m going to I’m going to wade into it for a second. Okay. And I’m just going to say that that is a complaint that many women have about the men in their life. Let’s do away with gender. One person is saying, I bring up this thing that matters to me. And you always say, I don’t want to talk about it. So we never really get to chance to talk about it. So maybe that’s not a circular conversation. That’s something else.

Nedra Glover Tawwab 00:56:37  Yeah, I would say that there is a continuation of back and forth in a circular conversation.

Nedra Glover Tawwab 00:56:43  If you never want to talk about anything that is problematic because you’ve never talked about it, so do not want to talk about it is interesting you’re just shutting down. But if you’re having the conversation with someone like I’ve noticed sometimes, you know, in disputes, it’s like my point, your point counterpoint, counterpoint at this point. And another example and another example, it’s like we have five examples. We have two counter points. When will we say okay got it. Thank you for all of this information. I’ll take it back to the team. Yeah, that was enough. I think I know exactly what you’re needing in this moment. So it’s not saying I don’t want to talk about it, but it’s like we’ve talked through it because sometimes we think that arguing for a long time makes the conversation more productive. When there are things we could say in a shorter window of time that will be more productive than arguing for four hours. A four hour conversation is guaranteed circular.

Eric Zimmer 00:57:39  Yeah, I sometimes think one of the worst pieces of marital advice I’ve ever heard was never go to bed angry, you know? Because what that ends up causing is lots of circular conversations well into the night, when both people are way too tired to be having a useful conversation about anything.

Nedra Glover Tawwab 00:57:55  Yeah. You know, I think it’s one of these things we have to learn how to communicate with other people. And just because you communicate well in one relationship doesn’t mean that those same communication skills work in other relationships. So it’s not just about, you know, you leaving the interaction. It’s about the other person knowing when to stand down. You know, it’s like, how long should we argue about something? And those are conversations you can have, particularly in a partnership in a marriage, you would want to have that conversation like what are healthy arguing skills? What are the things we shouldn’t do? I remember when I started dating my husband, we were like, no arguing via text or when we’re out with our friends like, you can’t call and be like, hey, remember? Like those are just not good times. So how do you say, you know, like after 30 minutes, we need to take a break. We have to set some parameters around how we talk to each other in relationships.

Eric Zimmer 00:58:51  Before you check out. Pick one insight from today and ask, how will I practice this before bedtime? Need help turning ideas into action? My free weekly Bites of Wisdom email lands every Wednesday with simple practices, reflection and links to former guests who can guide you even on the tough stuff like anxiety, purpose and habit change. Feed your good wolf at one you feed. Net newsletter again one you feed net. newsletter. I think that’s a great point. We had a guest recently. I can’t remember who said it, but they said when there’s communication problems or something’s not working, it’s always good to try and talk about the way we talk about things like, here’s how we and now we’re on the same team. Are going to talk about these things. You can’t implement that rule in the middle of an argument usually. But outside of that, to agree to some guidelines can be really, really helpful.

Nedra Glover Tawwab 00:59:48  Yeah. And it really sets the stage for future communication because sometimes we get it wrong. You know, like sometimes, you know, in a conversation I’ll say something in the wrong way.

Nedra Glover Tawwab 00:59:58  The intonation is off. But when you talk about how you talk and disagreements, you can correct that in future interactions. Like, wow, I didn’t notice that I was yelling. But, you know, in the future I could be more mindful of my tone. So that’s really helpful in our relationships to talk about the way in which we communicate well.

Eric Zimmer 01:00:20  Nedra, that I think is a great place for us to wrap up. I always love talking with you. I think we have great conversations. Your new book is wonderful. Again, it is called Drama Free A Guide to Managing Unhealthy Family Relationships. And we’ll have links in our show notes to where people can get access to the book and all the stuff that you do. So thank you so much for coming on.

Nedra Glover Tawwab 01:00:41  You’re welcome. Thank you for having me again.

Eric Zimmer 01:00:43  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do.

Eric Zimmer 01:00:56  We don’t have a big budget, and I’m certainly not a celebrity. But we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the one You Feed community.

Filed Under: Featured, Podcast Episode

How To Cultivate Excellence in a Chaotic World with Brad Stulberg

January 27, 2026 Leave a Comment

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Falling off a goal is normal. Knowing how to get back on track—without shame or drama—is the real skill. I’m hosting a free 60-minute live workshop on Tuesday, January 27 at 7pm ET to teach a simple framework for getting unstuck. Register now for Falling Off is Part of It: The Framework for Getting Back on Track (Without the Drama)!

In this episode, Brad Stulberg explores how to cultivate excellence in a chaotic world. He explains how excellence is a lifelong practice rooted in daily effort, presence, and values, not a final achievement. Brad also discusses the importance of process over outcome, balancing ambition with self-kindness, and finding meaning through consistent, value-driven actions. The conversation also covers overcoming burnout, the illusion of perfect balance, and how to live intentionally in a chaotic world, offering practical advice for cultivating fulfillment and true greatness in everyday life.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • The concept of excellence as a continuous practice rather than a fixed destination.
  • The transformative nature of pursuing goals and its impact on character and personal growth.
  • The importance of a process mindset, focusing on daily efforts and consistency.
  • The metaphor of “feeding the good wolf” to emphasize nurturing positive qualities.
  • The balance between striving for outcomes and being present in the process.
  • The significance of measuring effort over outcomes for sustained progress.
  • The idea of “raising the floor” to improve performance on average days.
  • The role of care and commitment in achieving excellence.
  • The distinction between meaningful engagement and the pitfalls of comfort and convenience.
  • The necessity of intentional living and effort in a chaotic, technology-driven world.

Brad Stulberg researches, writes, and coaches on performance, well-being, and sustainable excellence. He is the bestselling author of The Practice of Groundedness and Master of Change, and coauthor of Peak Performance. Stulberg regularly contributes to the New York Times and his work has been featured in The Wall Street Journal and The Atlantic, among many other outlets. He serves as the co-host of the podcast “excellence, actually” and is on faculty at the University of Michigan. He lives in Asheville, North Carolina.

Connect with Brad Stulberg: Website | Instagram | Twitter

If you enjoyed this conversation with Brad Stulberg, check out these other episodes:

The Practice of Groundedness with Brad Stulberg

Mindfulness and Understanding Identity with Cory Allen

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Episode Transcript:

Brad Stulberg 00:00:00  We’re often focused on the goal that we are trying to achieve and all the things that we’re going to have to do to achieve that goal. So maybe it is to finish a marathon, or if you’re a woodworker, to build a table, or if you’re an artist to compose a piece of music. But what we don’t realize is that in the process of pursuing those goals, we’re not only shaping the outcome, but we’re shaping ourselves. We’re shaping our character.

Chris Forbes 00:00:30  Welcome to the one you feed. Throughout time, great thinkers have recognized the importance of the thoughts. We have quotes like garbage in, garbage out or you are what you think ring true. And yet for many of us, our thoughts don’t strengthen or empower us. We tend toward negativity, self-pity, jealousy, or fear. We see what we don’t have instead of what we do. We think things that hold us back and dampen our spirit. But it’s not just about thinking. Our actions matter. It takes conscious, consistent and creative effort to make a life worth living.

Chris Forbes 00:01:06  This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf.

Eric Zimmer 00:01:15  If you’ve been chasing a goal, any goal, this is a useful question. What is this pursuit turning me into? Because, as Brad Stolberg says, the things we work on and the way we work on them, work on us. This has been on my mind a lot as I pour myself into marketing my upcoming book. I don’t want to turn this into an anxiety ridden, joyless slog, and this conversation was really helpful in keeping me in the right lane. In his latest book, The Way of Excellence, Brad reframes excellence as a practice, not a finish line. We talk about why the arrival moment is rarely the point, and why the calm you want at the top of the mountain is something you have to carry with you, and how a process mindset can turn the grind into something that actually feeds you. I’m Eric Zimmer and this is the one you feed. Hi Brad, welcome to the show.

Brad Stulberg 00:02:11  It’s great to be here. Thanks for having me.

Eric Zimmer 00:02:12  I should say welcome back because this is your third, possibly fourth. I’m not sure it’s been a while since we’ve had you on. And you put a book out every couple years, which makes me happy because I love reading them. And the new book is no different. It’s called The Way of Excellence A Guide to True Greatness and Deep Satisfaction in a Chaotic World. And we’ll get into it in a second. But we’ll start like we always do with the parable. And you’ve heard it before. But here we go again. In the parable, there’s a grandparent who’s talking with their grandchild, and they say, in life there are two wolves inside of us that are always at battle. One is a good wolf, which represents things like kindness and bravery and love, and the other is a bad wolf, which represents things like greed and hatred and fear. And the grandchild stops. They think about it for a second. They look up at their grandparent and they say, well, which one wins? And the grandparent says, the one you feed.

Eric Zimmer 00:03:07  So I’d like to start off by asking you what that parable means to you in your life and in the work that you do.

Brad Stulberg 00:03:14  I don’t remember exactly how I answered last time around, so hopefully there’s a little bit of variation, because I’d like to think that as I get older, I see the world differently and mature. I’m going to answer this time by saying that the things that you work on in the way in which you work on them also work on you.

Eric Zimmer 00:03:34  That’s good, that’s good. And that’s kind of a good summary of a lot of what you talk about in the book. Say that again. The things you work on and the way you work on them. Work on you.

Brad Stulberg 00:03:45  That’s right.

Eric Zimmer 00:03:46  Say more.

Brad Stulberg 00:03:46  So what I mean by that is when we select projects in our lives, this can be professional. These can be personal. A combination of the two. We’re often focused on the goal that we are trying to achieve, and all the things that we’re going to have to do to achieve that goal.

Brad Stulberg 00:04:04  So maybe it is to finish a marathon, or if you’re a woodworker, to build a table, or if you’re an artist to compose a piece of music. But what we don’t realize is that in the process of pursuing those goals, we’re not only shaping the outcome, but we’re shaping ourselves. We’re shaping our character. The way in which we train for that marathon is going to teach us about facing failure in fear and resilience in what we’re capable of. The way in which we compose a song is going to teach us about creativity, and going deep to the well and trying to draw out these beautiful insights and what that means for our own lives, the way in which we build the table, in the attention, in the focus and the intimacy that we bring to the craft is going to have a big effect on us, too. And I think we spend a lot of time, and rightfully so, focusing on how our being impacts the things that we do, but the things that we do in the way that we approach those things, they also impact our being.

Brad Stulberg 00:05:02  And I think that if we can choose the right things to do and do them in a way that aligns with our values, that feeds the good wealth.

Eric Zimmer 00:05:09  And is there a process then of connecting those dots sort of consciously? Is there a process of saying like, okay, as I’m training for this marathon, I’m paying attention to the ways in which it’s changing me. I’m paying attention to what I’m learning. I’m paying attention to how I’m doing it, versus what’s really often is the case is we’re just eye on the goal 100%.

Brad Stulberg 00:05:35  And I think this really is the crux of a process mindset, which is just so integral to excellence in any domain, in any field, in a process, mindset essentially says that you want to select a big goal. It’s really important to have a peak to aim for without a peak. You don’t really know where you’re going. But once you select that big goal, once you know which metaphorical peak you want to climb, you actually want to forget about the big goal and instead focus on all the small day to day steps that it’s going to take to achieve that big goal and to really focus less on the peak that’s way out ahead of you, and more on climbing where your feet are.

Brad Stulberg 00:06:14  There is this incredible story that comes from the winningest or one of the winningest, I should say, Winter Olympians. Her name is Kelly Humphries. She’s a bobsledder. She’s got three gold medals, won bronze medal and five world championships. So she’ll be competing in the upcoming Olympics. So she has been at the top of the sport for 20 years. And I talked to her for the book, and I asked her about how she prepares for an Olympic cycle, and she told me that she wants to win that gold medal like it’s the most important thing there is. I said, well, of course you do. You’re a badass competitor. I’m not surprised. She said, here’s what I do. An Olympic cyclist for years. Those four years are breaking down into two by two years, and then each of those two year blocks has an emphasis. And then each of those two year blocks are broken down into one year blocks. And each of those one year blocks are broken down into four quarters. And each of those quarters are broken down into months.

Brad Stulberg 00:07:02  And each month is broken down to weeks, and each week is broken down into days. And I wake up in the morning and I’m focused on the workout that I’m doing today. And I think that’s the essence of a process mindset. And when you have that kind of mindset, you really open yourself up to learning so much from the path and the pursuit. Well, not sacrificing the results. If anything, giving yourself just as good or better chance achieving the result.

Eric Zimmer 00:07:26  So for you, weightlifting is a been a big part of the thing that you focus on for excellence. So are you consistently setting goals like, okay, I want to be able to lift X amount. Are you setting goals out there and then you’re deconstructing them? And I guess the way I’m asking that is it’s an ongoing lifestyle for you, but do you still find goals to be part of what drives the energy?

Brad Stulberg 00:07:54  So to answer your question, yes, I do still set goals and I think that sometimes we can self handicap by not setting a goal.

Brad Stulberg 00:08:00  And this is something that I go back and forth on. And there’s a real tension in the book. So we use weightlifting as an example because it’s so concrete. I could say that my goal is to deadlift as much weight as possible, and that would be a really good goal, because of course that’s what it is. And I don’t know what that number is going to be. I could also say that my goal is to deadlift £550, and you could argue, well, that’s too narrow. What if you get injured? Or what if you’re actually limiting yourself? What if you could deadly £570? But by not naming a number, I think you kind of open yourself up to being a little bit wishy washy. So I do think it’s really helpful to have that concrete goal. But then, as I said, once you have it, to largely forget about it and to do what you can to just be where you are on any given day as you work towards that goal. I mean, my actual craft, right, is being a writer.

Brad Stulberg 00:08:49  And that’s exactly how a book works. Like you have a word count that your publisher asks you for. Right. The book’s got to be 65,000 words, whatever it is. Once you have that word count, like if you sit there every day and you say, oh my God, how am I going to get to 65,000 words? You’re never going to make any progress. What you do is you say the book’s going to have 18 chapters, each chapter is going to be about 4000 words. Each chapter is going to have somewhere between 4 and 8 sections. And then when you sit down to write, you’re working on writing one section of a book, which is so much more manageable than 65,000 words.

Eric Zimmer 00:09:19  Yeah, I found the book writing process given it’s my first time. Is this your fourth, fifth book? How many books have you written?

Brad Stulberg 00:09:26  My fifth book.

Eric Zimmer 00:09:27  Okay, so you’ve done this a bunch of times. So for me, I really looked at like, how do I measure what I’m doing? And I didn’t feel like I could measure word count because I don’t know how many words I can write in a day.

Eric Zimmer 00:09:41  I don’t know whether the words I write or any good. I felt like it was hard to measure, but I had a I mean, I knew when I had to have a manuscript in and I knew how many words it had to be. For me, it was more a process of measuring effort. Right? So I was like, okay, here’s what I can dedicate to writing. Right now, all I’m going to measure is whether I sat there and did my best for those time windows, you know, and those time windows were broken up, in my case, literally into 30 minute sections. Now, almost always, if I could get going, I wrote longer than 30 minutes. But that was my like, rip the parachute and get out of the extremely uncomfortable moment. So that’s kind of how I did that. Now, as I got better, I could start to say, all right, my goal is to get a section done today or, you know, get this chapter wrapped up by the end of the week.

Eric Zimmer 00:10:34  Talk to me about measuring effort and where that’s valuable and where measuring progress in a particular specific way is useful.

Brad Stulberg 00:10:42  Measuring effort is always valuable. We can’t often control what the outcome is going to be. We can only control the effort that we put in. So it would make sense to make the the lotus of our focus, the effort. Because that’s the thing that is within our control. That also gets at these two mindsets that I think are so important to making progress in anything. The first is what I call consistency over intensity. So people think that in order to be great at something, you’ve got to really be intense all the time and you’ve got to pull the all nighter. You’ve got to write 2000 words a day, you’ve got to do the heroic effort at the gym, and then you’ve got to post about it on social media. That’s kind of how the culture operates. But what I found in talking to people who are actually excellent at what they do not who perform greatness for the internet, but who actually do.

Brad Stulberg 00:11:28  The thing is that they’re much less focused on intense efforts on heroic days. They’re focused on just consistently showing up and giving what they have to give on the day. That is the definition of measuring effort. And the goal isn’t to have a heroic day, week, month, or even year. The goal is to have a heroic decade, a heroic body of work, and that really requires a shift in mindset away from intensity, in a way, from needing to be the hero and towards consistency and just showing up, getting started, giving yourself a chance. The second mindset that is a close cousin of consistency over intensity is the importance of raising the floor. What this means is that every performance and every performer in any field, they’re going to have a distribution of, of performance using that word a lot. But this will make sense in a sense. So it’s a bell curve and some days are going to be great. Some days are going to be in between and some days are going to be not so good.

Brad Stulberg 00:12:22  And everybody loves to focus on what can you do to raise the ceiling, what can you do to make the best days even better? But based on any normal distribution, most days by definition aren’t going to be your best days. So what actually becomes more important to lasting progress is what you do on your bad days, instead of just phoning it in or giving up or saying, oh, it’s not there today, or catastrophizing, you say, all right, today is not going to be a great day. What can I get out of my not so great days? A path of progress A path of performance requires raising the floor and getting more out of yourself on those not so great days. That’s arguably more important than what you do on your best days, because it’s very easy to perform well when everything is clicking and you’re having a great day. It’s much harder to get something out of yourself on the days when things aren’t going well.

Eric Zimmer 00:13:07  I had another experience over the last year though. That was really goal focused and it was interesting for me.

Eric Zimmer 00:13:15  Exercise is a lifestyle thing. I don’t generally have specific goals. I’m just I mean, I have goals about how often I do it, but it’s a lifestyle thing. It’s intended to go on. But I did this thing this year where I was going to hike 75 miles in four days in like mountainous terrain carrying a backpack. We were going to be sleeping out, so it was something I had to train for. You know, sometimes I find that so invigorating because I, I, I have something I’m aiming at now. I was given by the people who were hosting this event, a training plan that broke down literally, you know, this week you do five miles, eight miles, 12 miles. This week you do. And so then I you know, I obviously was then able to deconstruct it to every day. And and that’s where the effort was to show up and do that thing on that day. And yet the goal was invigorating. And I honestly didn’t know if I was going to be able to do it, not because energy or endurance, but I was like, what? What weird 55 year old injury is going to pop up here, you know, is it going to be the ankle, the foot, the knee? You know, what thing might pop up here? And so I was really trying to hold this tension that you’re talking about of like I really want to do it like this is my goal.

Eric Zimmer 00:14:32  I’m set at it and I’m gonna have to accept if I can’t. That I did my best, you know. And I did it. I got to the thing. It was fine. I was paying close attention to that process of trying to sort of hold these couple of conflicting things, or maybe not conflicting, but, you know, different approaches under one umbrella. And that’s so much of what you talk about in this book.

Brad Stulberg 00:14:53  Yeah, there’s so much nuance here. And I’m glad that you’re you’re speaking to this and that you got to experience it yourself personally. People often say, myself included, process over outcomes. So don’t worry about the outcomes. Just focus on the process. I actually think it’s process and outcomes. Outcomes are important, especially professionally. If you’re starting a business, you need it to bring in revenue. If you’re an athlete, you want to win, you want to finish the hike. There’s a reason that there’s a scoreboard. In sports, if you’re a musician, you want to complete the song and have people listen to it.

Brad Stulberg 00:15:26  That’s totally normal to deny yourself that natural human drive of wanting to perform well, it’s a fool’s errand. However, you can acknowledge that outcomes matter, that you really want them, that you find them motivating, exhilarating, and fulfilling, while at the same time acknowledging that all your fulfillment and satisfaction is going to come from being present in the process, and that by being present in the process, you’re actually going to give yourself the best chance at the outcome. There’s this quote from the late Robert Essig that I just love, that says that the only Zen you find on the tops of mountains is the Zen that you bring up there. He doesn’t say, don’t worry about the tops of mountains. He doesn’t say, don’t try to go up there. He says, no, go up there. Just realize that the only zen that you’re going to find up there is the Zen that you create and the Zen that you bring up there. And it’s not just woo woo. I’ve talked to hundreds of truly elite performers in the culinary arts, in the performing arts, in the creative arts, in sport and entrepreneurship.

Brad Stulberg 00:16:21  And they all say some version of the same thing, which is, heck yeah, they were thrilled when they got the outcome. But what they actually remember is the process of working towards it and the people along the way that they did it with.

Chris Forbes 00:16:57  You.

Eric Zimmer 00:17:05  I think that’s kind of what I was saying earlier about consciously connecting the dots. Being able to derive enjoyment along the way. And one of the things about breaking things down into really small things in the habit literature, they talk about celebrating, right? You know, which is maybe a little bit of a strong word for what I’m going to do after a day of of getting my writing time in, but I’m going to feel good about it. I’m going to consciously feel good, like take the time to savor that. It was the same thing with training. For this thing, I tried to really be like, I’m out in the woods hiking a lot more. This is great. I’m with people that I like. I’m, you know, finding those things along the way because, you know, this, you I think everybody knows this to some degree that you aim it something and you get it.

Eric Zimmer 00:17:56  The satisfaction of that moment is relatively fleeting. It’s not that it’s not there. We wouldn’t be compelled by it if there wasn’t anything there. But we way over assume how good that will feel, and we can miss all the days in between because we’re only looking out there.

Brad Stulberg 00:18:15  It’s such an astute observation. researchers call it the arrival fallacy. Because I listen to your podcast, I know that you’ve had guests on it that have spoken about it, so I don’t need to retread that ground. What I do want to bring to bear that I haven’t heard as much before is I think that people confuse, or they mistake the ephemeral, fleeting high of achievement with satisfaction and meaning. And I think so often we think that what’s going to make us, quote unquote happy is the high of achievement, when what actually makes us happy is something that looks a lot more like satisfaction or meaning in. The difference to me is that feeling that you get after a hard day’s work on a meaningful project, where your head hits the pillow and you just fall asleep easy.

Brad Stulberg 00:18:57  Not because you’re physically or mentally tired, but because you know that you had a good day. You put an effort on something that matters. That is such a satiating feeling. That’s very different than that buzzing feeling of achievement. And it’s a lot harder to fall asleep after that buzzing feeling of achievement. And that buzzing feeling of achievement starts to look a lot like anxiety. And I don’t think that’s an accident. I think that’s how you get hooked on needing the next achievement versus rooting yourself in the process where you have more satisfaction. And again. The great paradox of all of this is by being in the process, you give yourself the best chance at the achievement anyways.

Eric Zimmer 00:19:34  Yep, the book is about excellence, which we’ve been talking about here, but I want to talk very specifically about what you mean by excellence.

Brad Stulberg 00:19:44  So I’m going to start by telling you what excellence is not okay. Because I think it helps to define a negative first and then we’ll get into what it is. So excellence is not hustle culture.

Brad Stulberg 00:19:55  Greatness, which is waking up at 4 a.m., having a 48 step routine, flexing your six pack abs from a cold plunge at two in the morning for everyone on Instagram to see, that is the performance of greatness. It’s not the real thing. Excellence is also not what I call pseudo excellence or optimization, just doing as much of everything as possible. Go go go go go. Turn yourself into a machine. Turn yourself into a robot. Excellence is not something that you need to have great genetics for. It’s not reserved just for professional athletes or Grammy winning musicians. What excellence is, is involved engagement in something worthwhile that aligns with your values and goals in both parts of that definition are so important, so involved. Engagement means a level of caring and commitment and attention, and then something worthwhile that aligns with your values and goals is what we’ve been talking about. You want to point that commitment, that caring, that attention at a project that supports the person that you want to become and the qualities that you want to develop.

Brad Stulberg 00:21:00  And when you put those two things together, you can enter into this groove, into this pocket, into this slipstream of a really harmonious way of doing and being where you feel like you’re making progress towards something that matters to you. And it’s not only a destination you want to achieve, but a path that you want to walk that is shaping you as a person along the way. And that’s excellence. And that’s available to all of us.

Eric Zimmer 00:21:22  Yeah. You also say that excellence combines mastery and mattering, and I like that also. Right? It’s about getting better at something that you feel like it matters. That’s right. You also say that we’re made to move towards excellence as a tree is made to move towards the sun. Why?

Brad Stulberg 00:21:38  So there’s some really fascinating science behind excellence and in particular biology. Since the beginning of life, the earliest single cell bacteria species, there is this imperative that evolutionary biologists call homeostatic upregulation in essentially means that all living species have this innate hardwired capacity or drive to survive and to flourish in.

Brad Stulberg 00:22:08  From bacteria evolved multicellular organisms evolved nervous systems evolved mammals evolved primates, and all the way down the chain. Some billions of years later, here we are in that early imprinting hasn’t gone away. We are hardwired to survive and to flourish, and for the longest time, for species. That meant two things. And men don’t die and procreate, right? Like, that’s what evolution has designed us to do. But humans, we have a cognitive capacity, this big prefrontal cortex in our brain. And we have lifespans that allow us to do more than just survive and procreate. So we have to figure out ways to channel that drive to flourish into other activities. And this is the genesis of art, of innovation, of sports, of music. These are all ways that we can harness that drive to flourish beyond just surviving and procreating. But that drive, the reason that it feels so good is that it goes back to the beginning of time. Like all living species have this, and it goes back long before we even had the ability to think.

Brad Stulberg 00:23:10  So this is precognitive, and I think that everyone knows this because if you watch Steph Curry take over a basketball game or you listen to, I don’t know, a Bruno Mars concert or Taylor Swift or name your favorite musician, or you taste the creation of a master chef. You don’t think it’s excellent in your brain? You don’t say, oh, Steph Curry’s arm angle is perfect and he’s shooting at the apex of the shots. You don’t tell yourself the way that that singer is able to find the rhythm you know is mathematically correct. No you feel it deep in your bones. It’s like a visceral felt sensation and experience when we observe excellence. And the same thing is true when we create it in our own lives. And it’s that feeling that is what we are driven toward, and it’s why we find it so satisfying and fulfilling.

Eric Zimmer 00:23:58  All right. So you’ve given us a lot of what excellence is, and you just gave some real clear examples, Steph Curry or a great chef or a great musician.

Eric Zimmer 00:24:09  I have a question. So playing the guitar matters to me I like it I love doing it. Making music is important to me. I am also not that great at it. Even given putting a lot of time into it, I think that’s a lot of people, right? That’s most people. That’s the vast majority of us, right? The vast majority of musicians are not Bruno Mars or like even my best friend Chris. He’s outstanding. Most people aren’t that good. So those of us who are sort of, we’ve got this thing that matters to us that we like doing. How do we adapt excellence so it works for us.

Brad Stulberg 00:24:52  Another misnomer that I probably should have spoken to earlier, but I’ll address now, is that excellence is not a standard. It’s not saying that you’ve got to be in the top half a percentile of your craft. It’s a way of being and doing right. It’s the process toward improving, toward caring deeply about something. So I’ll use myself as an example. I’ll go back to power lifting, the thing that is my excellent passion project outside of work is deadlifting as much weight as possible.

Brad Stulberg 00:25:19  I am never going to be a national class deadlift. I’m not even going to be a regional class dead lifter. Okay, I’m hardly the strongest person at my gym if that. So I am a I’m good because I spend a lot of time on it. I’m probably like, you are a guitar now. The pursuit of getting better at deadlifting has taught me so much. It’s taught me how to stay patient. It’s taught me how to deal with frustration. It’s taught me how to navigate injury. When I walk up to a bar that has more weight on it than I’ve ever lifted before, and I face fear, it’s taught me how to face that fear. It’s taught me how to be vulnerable. When I do go to a powerlifting meet and I’m in front of other people, it’s taught me the value of consistency and showing up when I don’t want to. On those days when I just don’t feel like practicing, I just don’t feel like going to the gym. I still go to the gym.

Brad Stulberg 00:26:06  All of those qualities are really important, regardless of if I ever win a trophy for deadlifting and all of those qualities. They’re going to make me a better father, a better husband, a better writer, a better friend. So pursuing a craft that you care about, with integrity and with deep care, like that’s that’s the reward, and then you don’t know how good you’re going to be until you try. You don’t know what your genetics are. You don’t know what your limitations are until you try. But regardless of where you end up, it’s the pursuit. It’s the process that fills our life with meaning and satisfaction. Because I think my approach to powerlifting is excellent, but I’m never going to be an Olympic powerlifter, that’s for sure.

Eric Zimmer 00:26:47  Yeah, I agree with with everything you’ve said, and I think the fact that I still continue to do guitar as long as I have is because I’ve internalized an idea of excellence that works for me. You know, I’ve internalized like, okay, this is what about this that I can put attention and focus on.

Eric Zimmer 00:27:06  And, you know, I learn about myself through doing it, and I like it. You know, I like. I like it, and it’s interesting because the time where I don’t like it is because I’m judging it.

Brad Stulberg 00:27:20  Yeah. That makes a lot of sense. I mean when you’re judging it then you’re not in the moment doing it. You’re thinking about it. Yeah. so one it degrades presence and then two, you’re comparing yourself to some kind of standard that may or may not be reasonable. I think that your experience with guitar goes back to the definition of excellence. It’s involved engagement. So you’re focused, you care about it. You probably feel some kind of intimacy with with the process of making music, and then know you well enough to know that you value creativity in generative thinking. And these are all things that you have to do as a musician. That right there is defining excellence for yourself and pursuing it. And the reason that this is so important is a lot of people are struggling with burnout.

Brad Stulberg 00:28:05  And there’s there’s these two kinds of burnout, and there’s one that gets talked about all the time, which is I just am way overworked. I’m working 100 hour weeks and I’m just done. And that that affects some people. No doubt about it. But there’s this other kind of burnout that I think is really important to name that I call zombie burnout. And zombie burnout happens from not doing enough of what lights you up. So you’re not working a 70, 80, 60 hour week. You might be working a 40 hour a week, or not even a 40 hour week, but you’re still feeling kind of empty and apathetic and exhausted and burnt out. And I think for a lot of people, it’s because life has become this, like one numbing ourselves to death experience of passive consumption. And I think the pursuit of excellence, whether it’s in the gym, whether it’s gardening, whether it’s playing the guitar, whether it’s baking, whether it’s cooking, it gives you a feeling of aliveness and satisfaction. That is the complete antidote to this sort of zombie burnout.

Brad Stulberg 00:29:01  And I think so many people right now are longing for aliveness and to feel alive and reclaiming this kind of genuine, heartfelt excellence is just such a wonderful avenue to that feeling of aliveness.

Eric Zimmer 00:29:12  So you and I are fortunate. Right. You write, which is something you love to do for a living. I get to do this for a living and I got to write. A lot of people don’t. Most people don’t. So a lot of people are in a zombie burnout place because they don’t feel like what they do offers satisfaction or a path towards excellence. How can people at least make an attempt to reframe that and focus on, like, making the best out of whatever the thing is?

Brad Stulberg 00:29:45  There is this misconception that your job is who you are and like your value is through your job. Some people are really fortunate to have work that they enjoy, and that pushes them and that aligns with your values. That’s great. But for a lot of people, a job is just a way to make an income and to pay for food and to pay for rent and to support yourself.

Brad Stulberg 00:30:05  Support a family. And there’s no need to pursue this kind of excellence at work. That doesn’t mean that you should give up on it altogether. That might mean that you pursue it outside of work, in a hobby. I don’t love the word hobby. I prefer a practice. So take up a practice, as you mentioned, like play an instrument, work on a physical fitness goal, learn how to garden. I know someone that recently got into bonsai care and bonsai trees like it doesn’t so much matter what the thing is. As much as that we have something and you’ve got to start really small. No one gets to a £500 deadlift overnight, right? You start with the bar. No one runs a marathon overnight. You start with just running for five minutes. It really comes down to not just connecting your worth to your job. Not assuming with the only place that you can strive for excellence is in one’s job in creating these pockets of your life where you can pursue it in something that is invigorating.

Brad Stulberg 00:31:01  And if you’re somebody that then says, well, I don’t even know what’s invigorating to me anymore. A really helpful exercise is to think about the things that lit you up when you were a kid, before you had all these pressures. Yes. We change, we evolve, we transform a lot over time. But we also have innate parts of our temperament that are fairly stable, and a great inroads into figuring out what kind of things might let you up now is to look back to grade school or to middle school. Another avenue into this is to look at people that you admire in your respect and ask yourself, what? What do you admire and respect about them? Like, what are the things that they do? What do they push their self in? And then to start sampling with some of those activities, I think the trap that is so easy to fall into in the modern world is a job that you’re just kind of going through the motions, scrolling TikTok where you’re just kind of going through the motions.

Brad Stulberg 00:31:50  2 or 3 beers to put yourself to sleep because you’re sick and tired of going through the motions. And that’s what I think is just so important to disrupt.

Eric Zimmer 00:32:24  That is the trap a little bit that a lot of people find themselves in. And, I mean, I can find myself in it if I’m not. Oh, we all can’t. I’m not.

Brad Stulberg 00:32:33  Being judgmental. You have to pay attention.

Eric Zimmer 00:32:34  Yeah, exactly. I work hard all day, and I care about what I do, and I get tired from it. Right. You know, I get to the end of the day. I’m tired. I’ve been focusing and. And so then I’ve got to try and do this thing that gives me pleasure when all I really feel is tired and I want to check out.

Brad Stulberg 00:32:57  Yeah. There’s a there’s a time delay notion to this, right? It’s like the difference between eating Skittles and eating brown rice. So Skittles tastes great in the moment, and they’re really easy to eat, and they make you feel pretty good when you’re eating them.

Brad Stulberg 00:33:08  And Skittles is pulling up your TikTok feed and doom scrolling for two hours. But after you’ve eaten Skittles for two hours, you don’t feel so good. Whereas brown rice, it’s not as exciting, doesn’t taste as good right away. But if you make brown rice a staple of your diet, you’re going to feel a lot better. And I think we’re constantly faced with a choice between Skittles in brown rice. And it’s about having the the self-discipline and the self-compassion, because it’s the kind thing to do to yourself, to choose the brown rice. So to to choose to invest time and energy in an activity that might be a little bit harder at first. You might face some resistance at first, but once you get going, it’s going to be so much more nourishing for you.

Eric Zimmer 00:33:49  Yeah, there is an adaptation, period, really, if you’re trying to sort of break out of that. It is hard at first, I think changing any behavior is challenging at first. And, you know, you’ve talked about it and obviously I’ve written a book about it.

Eric Zimmer 00:34:07  You know, it’s small steps, right? So maybe you don’t suddenly devote from 5 p.m. to 9 p.m. every night to a new hobby. Right. Like, that’s too much like, disrupt a little bit. Have a couple less Skittles, a little more brown rice. You know, a little less Skittles, a little, you know. And and because it takes time for that satisfaction to catch up, as you’re saying, it’s a slower coming thing. And that takes a certain amount of focus to get there.

Brad Stulberg 00:34:36  It does. And you build that focus like any other muscle. So to your point, you don’t go into the gym and bench press £400. You work up to it. I think that here the laws of physics, they apply not just to physical objects, but to our minds too. So the only equation I remember from physics is f equals ma force equals mass times acceleration And what we’re really talking about is forward progress is getting acceleration, getting inertia. And if what you’re trying to push is too heavy, the mass is too big.

Brad Stulberg 00:35:05  You’re never going to get it moving. You’re going to have zero acceleration and zero force. But if you start with just a little pebble or a little stone, you can get it going. And then once you get it going, it’s easier to keep going. And then you can add on and add on and add on. And that’s how we make progress in anything. That’s how we develop force to make progress 100%.

Eric Zimmer 00:35:24  And we all know it, we all know it, but it sometimes is hard to do. And I think part of the reason it’s hard to do is that we often think something is going to be more quickly transformative than it is. We think, oh, I hear these guys talking. And it sounds like maybe if I start playing guitar for 30 minutes a night, like, I’ll be a better, happier person. And I believe long term you will be. But playing guitar one time for 30 minutes isn’t going to change your life. You’re probably not going to feel all that different one time.

Eric Zimmer 00:36:00  And that’s where I think buying into the whole approach is so important, right? Buying into like, okay, you know. Yeah, a little by little a little does become a lot. And that’s how the rewards accrue. Also they’re very tiny to start. I mean not all the time but but sometimes. Right. It’s you know, staying the path. And that’s why I think you talked about this. I think they’re paying attention to this very subtle satisfaction when I say, I’m going to do something and I do it, I feel good inside. It’s it’s not a big thing. But I also when I say I’m going to do something, I’m going to change this and I don’t change it. There’s a there’s an internal feeling that doesn’t feel good. And learning to pay attention to those subtle ones for me is important in the process.

Brad Stulberg 00:36:48  Those little jolts of intrinsic satisfaction are the ultimate reward that keep us coming back. If we can’t tune in to those. Or if we’re too rushed to tune in to those, then we miss out on a lot of the joy and fulfillment in the satisfaction, which is why we do it in the first place.

Brad Stulberg 00:37:04  I do want to go back and keen on something that you said, because I think it’s such an astute observation. When you commit to this, you’re not committing to a result or to a standard. Like you said, you’re not going to sit down and play 30 minutes a day and suddenly become the best guitar player in the country. What you’re committing to is a process in a journey and a path, and it’s that process and journey and path that is so fulfilling and so rewarding, and that gives you that sense of aliveness that you might be looking for, where that process and journey and path ends, how high you climb, you don’t know. You have to find out. That’s also a part of the thrill. And the exhilaration is is finding out. And I think, again, that’s like misconception. The sacred cow that I’m really trying to slay with this book is that excellence is a standard. It’s not a standard. It’s a way of going about doing something.

Eric Zimmer 00:37:55  Let’s talk about care. So the first part of the book sort of defines what excellence is.

Eric Zimmer 00:38:01  And I’m having a hard time not jumping down the philosophy rabbit hole. But I think we’ve got the general idea, and you and I can maybe do that in the post-show conversation or something. Let’s move on to what you call part two mindsets, habits and practice. And the first one there is care. Talk to me about care.

Brad Stulberg 00:38:19  Care is the engine of the whole thing. You can have all the talent in the world, but if you don’t care deeply about what it is that you do, then you’re never going to express your potential, and you’re never going to find it as satisfying or fulfilling as possible. I think that what happens all too often is that we prevent ourselves from really caring because we’re scared that if we care deeply, we might fail or we might experience heartbreak. By not caring deeply, we protect ourselves from those things. But we also miss out on all the fulfillment and satisfaction and texture. So the example that I like to use is everybody can think back to middle school or high school, and there was always a popular kid who was too cool to try.

Brad Stulberg 00:39:02  You know, he sat in the back of class. He kind of phoned it in during gym and during music, and he wasn’t actually cool. What he was was scared. He was scared of trying and failing. So he just didn’t try. And so many adults have yet to outgrow this tendency. I think so often we prevent ourselves from trying hard because we’re scared to face our own vulnerability, that if we try hard, things might not work out exactly how we want. And so much of getting on this path requires overcoming that fear and embracing our vulnerability in stepping into the arena and trying hard. Anyways, I really have come to believe that the things that we care deeply about, they’re the things that break our hearts, but they’re also the things that fill our lives with meaning and joy. And you can’t have one without the other.

Eric Zimmer 00:39:52  I think you’re right. I don’t think you can. In this chapter, you also talk about identity, right? Like if your identity was I’m a power lifter.

Eric Zimmer 00:40:03  Talk to me about why a single identity is problematic and what’s a better approach.

Brad Stulberg 00:40:10  Right. So when you care deeply about something, you do start to identify with it. And that’s a beautiful thing. You say, I’m a parent, I’m a writer, I’m a husband, I’m a wife, I’m a podcast host, whatever it might be, I’m a power lifter. That’s very natural. However, if that’s the only thing that you are, it makes you pretty fragile. Because what happens when Brad the power lifter, gets injured or has a terrible performance? Or what happens when Eric the podcaster experiences a month where downloads are down? If your only identity, if your only self-worth comes from one thing, then when something bad happens in that one thing, it’s really disorienting in, and it really can set you back. The metaphor that I like to use here is if you imagine a house that only has one room, and that one room catches fire or floods, you’re going to have to move out of the house altogether.

Brad Stulberg 00:40:58  You don’t know where you’re going to live, but if you’ve got a house with multiple rooms in one room, catches fire or floods, then you can go seek refuge in another room while you work on the fire and flood. And our identities are the same way. If we build an identity house that only has one room. Well, when something bad happens in that one room, it’s going to be it’s going to be bad. But if we can build an identity house with multiple rooms, then we can go seek refuge in those other rooms. So in my identity house, a huge room is Brad the writer. Because I’m a crafts person, that’s what I do. But I’m also Brad the parent, Brad the husband, Brad the athlete, Brad the neighbor. And I can spend time in each of those rooms to help give me strength and fortitude and resilience. So we think that in order to be great at something, in order to be excellent, you have to go all in. You have to be obsessed.

Brad Stulberg 00:41:47  But that’s just not true. And there’s research that shows this. What happens is you become fragile. So yes, you have to try really hard. And yes, I have to spend a lot of time in the writer room of my identity house. But that doesn’t mean that I let the other rooms get moldy. I’ve got to keep them in good enough shape because I don’t know when I’m going to need them. It also means that in different seasons of life, I’m going to spend time in different rooms. So during a book launch, yeah, I’m spending a lot of time in the writers room. But you better believe it that when I’m not in the middle of a book launch, the most important room in my house is the husband room in the father room. So it’s just this really nice metaphor for thinking about what are the components of our identity and how are we emphasizing or de-emphasizing them at different times of our life.

Eric Zimmer 00:42:30  We have a chapter called Trade Offs, where you talk a little bit about some of this.

Eric Zimmer 00:42:34  You say, drop the weight of balance. It’s an illusion. What do you mean by that? Because what you just said sort of sounds like balance a little bit, but talk to me more about that line.

Brad Stulberg 00:42:45  Balance is conceived by the Self-Help industrial complex says that you need to be the perfect husband or wife, the perfect parent. Stay up on all the latest streaming TV shows, have a fantasy football team. Be a great chef. Keep the house clean, be a great friend, go to church or synagogue and on and on and on. And what happens is by trying to be balance, which we’re told is going to relieve us of stress, we actually end up stressing ourselves out. So no one that has lived an excellent life that I’ve ever come across has prioritized balance. However, that doesn’t mean that you should say, I’m only going to do one thing and just completely obsess over that one thing. What it means is that you’ve got to bring self-awareness to the trade offs that you’re making, and constantly check in and adjust.

Brad Stulberg 00:43:32  So back to my identity house example. I did not say that you need to have a certain number of rooms, and you need to spend the same amount of time in each room at all seasons of life. What I said, actually, is that you’ve just got to make sure the important rooms never get moldy. So during a certain season of life, you might spend 90% of your time in the athlete room when you’re training for that first marathon. But that doesn’t mean that you don’t have family dinners. It doesn’t mean that you completely phone it in on your job. You’ve got to spend enough time in those rooms so they don’t get multi. It’s fascinating that in the reporting for this book, really over the last decade, I’ve talked to so many people who have been incredible performers and who have also lived really good lives. And when you zoom in on any one moment of their life, they don’t look very balanced at all. They’re really focusing on 1 or 2 things. But when you zoom out and you look across the totality of their life, they actually appear to be quite balanced.

Brad Stulberg 00:44:24  And I think that’s such a healthier, better, more accurate way to think about being a full, whole person while still giving yourself permission to give your all to the things that you care about.

Eric Zimmer 00:44:34  I always think of balance as the concept. It makes some sense. measuring it in bigger time increments. Yeah, because there are seasons in our year. There are seasons in our life. Some of those seasons are somewhat quick seasons, like a book launch. Okay. It’s a 3 or 4 month thing. It’s got a lot of intensity. Some are seasons in general, like when you’ve got younger children is a very different season than I’m in. Right? Yeah. Like I’m in a season of life where I’m, like, hoping my son will come home. You know. Right. So you get to these different, you get to these different points. And recognizing that is really important because what I’ll see is people who have young children comparing themselves to what I do. And I’m like I couldn’t do this then.

Eric Zimmer 00:45:21  Right. If I had done this then it just wasn’t the right time in my life to do this thing. Your life is in a season. Mine was in a season. Those seasons are going to change. And seeing that balance in a in a much bigger way is really, really helpful. At least it is for me.

Brad Stulberg 00:45:38  I think it’s the only way to pursue excellence and not not again, not winning the gold medal, but excellence. Meaning you give your all to things that you care about because you can’t care about everything with the same intensity at all times. And that’s where the trade offs come in. A very practical tool that is worth talking about here is this notion of minimum effective doses. So when you are in a season of life or when you’ve made a decision that, hey, I’m going to spend a lot of time in this one room of my identity house, what’s the minimum effective dose for other rooms? So during a book launch, instead of exercising five days a week for 60 minutes, my athlete room, it’s going to look different.

Brad Stulberg 00:46:18  I’m just going to train for 20 minutes a day, four days a week. That’s the minimum effective dose to not let that room get moldy. The family room normally family dinners every night of the week. Non-negotiable. During a book launch. I’m going to be traveling a lot, but what I’m not going to do is say I’m spending three weeks on the road consecutively. No, no, no. At least two family dinners a week for that month. And then at the end of that month, I need to recheck in and come back for the French room in the identity house again. During a book launch, I’m not going to be answering text messages all day and having deep conversations with my friends, but I am going to make sure that I check in at least once a week. I’m going to take some time on a Sunday to call my two best friends. That’s the minimum effective dose and those minimum effective doses. They help us stay in touch with the whole person that we are, even as we pursue excellence in one domain.

Eric Zimmer 00:47:05  I want to talk about discipline because in order to be excellent at something, you have to have some degree of discipline, right? You have to continue to do something, and nobody wants to do anything all the time. It’s not the way we’re wired. You talk about somebody named Leo Norton in the book, so talk to me about Leo Norton’s approach to discipline.

Brad Stulberg 00:47:27  Yeah. So it’s it’s Lane Norton. Oh, Lane. And yeah. So it’s Lane, but it’s Leo is close enough, so Lane is incredible. Lane is a powerlifter like myself. He is the current world champion for his weight and age class. And the way that Lane talks about discipline is just so elegant, and it’s essentially showing up and getting started, even on days that you don’t want to. That’s all that discipline is to him. It’s not hemming and hawing. It’s not thumping his chest. It’s not putting on a parade and telling everyone how tough he is. It’s not necessarily always finishing the workout because sometimes it doesn’t make sense if you’re sick or you’re injured, the last thing you want to do is push through that.

Brad Stulberg 00:48:11  What discipline means to lane is showing up, getting started, giving yourself a chance. And I think that that is one of the most powerful definitions of discipline that there is, because that’s really what it comes down to. You show up, you get started, you give yourself a chance. And if you do that over and over and over again, you can’t help but make improvement. And it also gives you the respect and the grace that you need to shut things down when it’s not going to happen. That’s a part of discipline, too. Any athlete knows that if all you do is put your head down and push through, it’s going to blow up your career because you’re going to injure yourself. So yes, we need the discipline to push through, no doubt about it. But we also need the discipline to show restraint at times. Both are important.

Eric Zimmer 00:48:53  Yeah. He talks about disconnecting how you feel from what you need to do. He says we’ve gotten a lot more in touch with feelings in general, which is a good in some ways, but in certain cases we’ve given too much space to our feelings.

Eric Zimmer 00:49:07  People end up being completely governed by feelings, and for them, life can be pretty hard. I think all of that is true, and there seem to be people who are able to shove their feelings to the side and just do the thing, and that doesn’t seem to work for everybody, because everybody’s heard this advice. Just do it. I mean, you know, just do it.

Brad Stulberg 00:49:30  Nike.

Eric Zimmer 00:49:31  Yeah. So there’s more at work than just that. That’s obviously the best and most streamlined approach. It’s the one I try and take. I’m supposed to do X. Just go do X. Like let’s not in or debate. And that works. A lot of the time. And there are times where the debate has already started and it is going on, and it seems like the feelings are big enough that it’s not just like I get out of there kind of thing. What works for you? Do you have situations like that, and if so, how do you work with them?

Brad Stulberg 00:50:00  Oh my gosh.

Brad Stulberg 00:50:01  Yeah. I think that this is such a fascinating paradox that the second most important thing to just do it is self kindness. And not beating yourself up when you don’t just do it. Because what often happens is you miss a day and then you berate yourself and you beat yourself up and you judge yourself. And we know based on decades of really good Psychology research that self-judgment and guilt and beating yourself up not only makes you feel like crap, but is associated with disrupted habits, so it decreases the chance that you’re going to get back on the bandwagon. Self kindness says what I’m trying to do is really hard. It’s hard to be a human. It’s hard to be a human right now. And I’m not always going to succeed. I’m not always going to just do it. And when I don’t, I don’t have to beat myself up. I can say, all right, you messed up. I can try to evaluate and say, here’s why. I can tell myself what I’m doing is hard. It’s going to be hard to get back on the bandwagon.

Brad Stulberg 00:51:03  But you can. And then you begin again the next day. And that’s a paradox that lies at the heart of this chapter of the book, which is fierce. Self-discipline requires fierce self kindness. It’s not one or the other because you can’t do really hard things sustainably if you’re not kind to yourself. Because if every time you beat yourself up when you fail, or when you don’t give your full effort like why would you step into the arena if you know that you’re going to beat yourself up for not succeeding. So the biggest badasses that I came across in doing this research. They were so disciplined and they were also so kind to themselves.

Eric Zimmer 00:51:36  Yeah, I love the way you say self-talk. That sounds like and this is what you wrote. You’re saying this to yourself. What you’re trying to do is hard, but you’re capable of doing hard things. This matters to you and nobody’s going to do it for you. Let’s muster some gentle yet firm persistence. Get started and see what happens. And I’m glad you wrote that out, because that’s, I think, the trick to figure out what the internal conversation and feeling is that stops you, and then figure out how to change that conversation.

Eric Zimmer 00:52:09  So a big part of this is all structural, right? There’s we can we can set up our environment. We can know when we’re doing what we there’s a lot of structural things that we can do. And those are all really important and, and often solve a huge part of the thing. But then there’s also the moment that you’re standing there at a choice, you know, and I think that’s the moment where learning to do what you just described is so important. Not BS myself, but what can I say to myself that sounds real, that gets me over this hump.

Brad Stulberg 00:52:42  That’s right. And generally speaking, it’s true. Like, most people don’t need to beat themselves up, and they don’t need David Goggins to tell them that they’re soft and they have to be harder when they’re in the middle of failing. What they need is they need a good friend and learning to be your own good friend and to essentially, say, trying to start an exercise habit when you’re obese and you’ve never exercised before is really hard.

Brad Stulberg 00:53:04  When people have judged you for your weight and looked at you funny in the gym, that is so freaking hard to still want to show up in. You’re capable of doing this, and you’re capable of having your own back, and you’re not always going to succeed. And that’s okay. But you just keep showing up because you’re the kind of person who can show up, like that’s what you need to hear. And I talked to gold medalist Eric, who will say, this gold frickin medalist who will say that they struggle not to hit the snooze button. And what they say is what you’re trying to do. Trying to win a gold medal. Of course, that’s hard. Like you don’t need to be harder on yourself. You need to have your own back. And that’s every bit is true for the person that has never run a step in their life that wants to run their first five K. So yes, you need personal responsibility and accountability, and you do have to do the hard things, but the only way it’s going to be sustainable is unless you also have your own back.

Eric Zimmer 00:53:51  Right. And I think just recognizing things that are hard to do, you’re not going to be successful at them all the time and look for progress and minimize the emotional drama around when you don’t do it. For me, it’s just like you didn’t do it yesterday. We don’t need to go into it simply. Why? Why do you think you didn’t yesterday? How do we get back on track? Yeah. Keep the drama to a minimum. Because everything you said is so true that that being hard on ourselves stops us from what I think is one of the single most important elements in making change in life, which is learning. You have to learn what works and what doesn’t work. And if you are so hard on yourself, you don’t learn. You just shame. And that doesn’t work.

Brad Stulberg 00:54:37  It doesn’t work. And here’s here’s a dirty little secret about performance and excellence. And I don’t think people realize this is it’s not being a ten out of ten all the time. It’s far from it. It’s being a six or a seven out of ten almost all the time.

Brad Stulberg 00:54:52  And it’s when you have a 0 or 1 out of ten day not letting it turn into a 0 or 1 out of ten week or month or year, it’s nipping it in the bud. And the way you nip it in the bud is through that self-talk of self kindness. What I’m trying to do is hard. Here’s what I learned. Let me get back on the bandwagon.

Eric Zimmer 00:55:07  Right. And and for me, a lot of things 80% like my minimum rule, like, okay, if I’m, let’s say trying to exercise six days a week and I do that 80% of the time, but I can do that. Month after month, year after year, I’m winning that game. That’s good enough. Trying to aim at 95% might for me throw me off, because then I’m like, I didn’t do it. And if I didn’t do it, I’m going to quit. And you know, so having a standard that is still high enough to matter but forgiving enough to allow life to happen.

Brad Stulberg 00:55:41  Yeah, it’s like the it’s the importance of consistency over intensity.

Brad Stulberg 00:55:44  Yeah. You know, progress over perfection. There’s all these little pithy sayings, but they all point at the same thing, which is to make progress and not in an overnight way that immediately fades out, but in a way that is sustainable and lasting, is you’ve got to settle into a groove where you can be consistent and where you do give yourself a chance.

Eric Zimmer 00:56:02  Yeah, I don’t know if you’ve noticed this. Do you have an iPhone or are you an Android guy?

Brad Stulberg 00:56:06  I have an.

Eric Zimmer 00:56:07  iPhone. You’re an iPhone guy. Okay, you just mentioned the snooze button and I use alarms on my phone all the time. I use them to wake up. I use them to remind me to do this. The new setting on the new iOS is when an alarm goes off, you tap to snooze it. You have to slide to turn it off. The default behavior is just put it off, put it off. It’s easy to put it off. It’s you have to work harder to turn it off.

Eric Zimmer 00:56:33  And I just notice that shift because I pay attention to that sort of stuff. And I was like, that’s really odd, you know? But I think it’s culturally sort of apropos. Or maybe my phone is smart enough that it’s learned that I hit the snooze button. I don’t know, I don’t know, I don’t know which it is there. Either way, it’s an ominous sign, I think.

Brad Stulberg 00:56:52  Yeah, I think that’s right. It’s funny. I use, an analog alarm because I find that if my phone’s in the bedroom, like, I just if I wake up in the middle of the night, that, like, habitual urge to check it is too strong. So I literally have, like, a button that I got to press and, I’m pretty productive. I mean, I’ve written a lot of books, I’m a pretty good athlete, and I want to hit that snooze button every morning. Maybe it’s because I have young kids. Maybe it’s because I am somewhat depressive at baseline.

Brad Stulberg 00:57:19  But like, very rarely do I wake up and say, you know, seize the day. Like jump out of bed. Let’s go. And I think people look at someone like me and they think that must be how I feel. But that’s just not true. I’ve just gotten good at realizing that, hey, even though I don’t really feel like getting going, like, I know it’s good for me, and I know if I just get started, I’ll probably start to feel better after. I think in the book I write that like, we think that we need to feel good to get going, but oftentimes we need to get going to give ourselves a chance at feeling good. And my God, is that a central facet of my being?

Eric Zimmer 00:57:52  Me too. Me too. I mean, I have I have so many different phrases that I use around that depression hates a moving target. You know, sometimes you can’t think your way into right action. You have to act your way into right thinking.

Eric Zimmer 00:58:02  But I’m I’m similar. I have a traditionally lower mood setting. If I do what I feel like doing, that is often problematic for me. It doesn’t mean I’m always making myself do stuff I don’t want to do. But there is that deep knowing for me that movement and progress is what causes me to feel better. That’s the order of operations and not the other way around.

Brad Stulberg 00:58:25  And people experience this with everything. It’s it’s not really a part of the book, but I think it’s adjacent enough to mention there’s a lot of loneliness and isolation right now. And I think a big part of it is people feel like, oh, the effort to go hang out with friends, it’s just not worth it. I’ll just sit on my phone like I don’t really feel like going there, but nobody ever regrets going to hang out with their friends when they get home. They feel energized, they feel alive. And I think more and more our technology is letting us just tap that little button that says, nope, go to sleep.

Brad Stulberg 00:58:54  Nope. Don’t go hang out with your friends. Nope. Don’t go to the gym. Nope, don’t play guitar. Just sit here and watch TikTok. And that’s how we get this kind of zombie burnout state when we’re super tired. But we’re not really tired from doing anything that made us feel alive.

Eric Zimmer 00:59:06  Yeah, you talk at some point in the book about something called Shitty Flow. Talk about that, because I think this is a really important idea.

Brad Stulberg 00:59:13  I love this term. So flow is something that’s often confused with excellence in flow is coined by Mihalache Mihaly. And it is this peak state where you lose a sense of self-consciousness. Often your perception of time and space gets altered and you’re just like completely in the zone. And there are some incredible ways to experience flow. You can experience flow when you’re making love to a partner, you can experience flow is an athlete, is a musician, is a writer, is a creative, is a leader. When you’re public speaking, those are all great.

Brad Stulberg 00:59:43  However, in the modern world, the most common experience of flow is actually something that psychologist David Pizarro calls shitty flow. And that is, you lose the sense of self-consciousness. Your perception of time and space gets altered, but it gets altered. Scrolling on X or getting enraged in the comments of a Reddit post, or watching nonstop episodes of a shitty TV show on Netflix, and it has all the qualities of that flow state. But when you’re done with it, you feel like crap. Yeah, and that is the definition of shitty flow. And all of us, I think, fall for shitty flow. And it feels really good. That’s why we do it. Another prime example of shitty flow right now is sports gambling, or going to a casino and playing slot machines. Those are flow states. You can get into a flow state, but that doesn’t mean that it’s good for you. And that’s one of the ways in which excellence is totally different than flow. Excellence. If we go back to that definition, it’s got to be connected to your values and goals.

Brad Stulberg 01:00:40  It’s values laden. So the goal is to get into a groove, to get into a rhythm, to get into a flow state that is also aligned with your values.

Eric Zimmer 01:00:48  Yeah. What’s so important about that? Because I’ve thought about this. I didn’t have the language. Shitty flow is just a great, simple term, but I did notice the similarity between doing something that puts me in a flow state and just disappearing down the internet or in a TV show, right? And you’re right, they share commonalities. And I do think there’s a natural desire as a human to sometimes just get out of your head. You know, it’s wired into us to a certain degree to want to do that. Some people do it via drugs and alcohol. I certainly took that to its furthest extremes, and that’s okay. But it’s similar to another idea of refuge in the Buddhist concept. You take refuge. What’s refuge is somewhere you go when you like. You just need some shelter, you know, this is somewhere you go and you just need to turn your brain off for a little while.

Eric Zimmer 01:01:41  But then some people make this distinction between sort of true and false refuge, a true refuge. You actually emerge from it sustained and and replenished. False refuge. You don’t. You feel worse and and it’s shitty. Flow is the exact same thing. And it’s so easy and it’s so prevalent. It’s just it’s a hard time to prioritize what matters and things that have meaning and things that take effort. When as a culture, we are more and more and more opting for comfort as our value.

Brad Stulberg 01:02:16  Oh, I could not have said that better myself. There’s a reason that the subtitle has Chaotic World in it. Like we live in a really chaotic world. However, I think that the most important thing to fight for is our sense of aliveness and our humanity and our ability to create and connect and contribute, because that is so much of what makes life worth living. At the end of the day. Yeah, we could go through life in the Philosophers Tube, where we’re just constantly in a tube giving drugs that make us feel happy all the time.

Brad Stulberg 01:02:46  But that’s generally not a good life. However, the way that technology is going, I think more and more we’re going to have the chance to choose that tube for ourselves, to just numb ourselves to death. With synthetic, you know, the equivalent of meth and digital methamphetamine, whatever you want to call it. it might feel really good in the moment, but that doesn’t lead to satisfaction or meaning. And I think increasingly we’re going to have to orient ourselves around choosing satisfaction and meaning, even when it’s the harder choice.

Eric Zimmer 01:03:15  Yeah, I really don’t know how it all plays out. I can’t tell to what extent that is the choice that that a lot of people will make. I know it’s a choice I’m trying to make, you know, and it’s a conscious choice and it’s a difficult choice, I agree. I mean, when it comes to going out, like I have this rule, like I have to do something outside my home a couple nights a week.

Brad Stulberg 01:03:35  Yeah. Me too. Otherwise I get depressed.

Eric Zimmer 01:03:37  I never want to do it.

Brad Stulberg 01:03:38  Yeah. Me neither. My wife knows me well. My wife’s always like, go hang out. Go to that thing. You’ll feel better after.

Eric Zimmer 01:03:43  Yeah. My partner and I have this thing where we’ll pick a series that we really like. I think it’s good art, good TV, and we’ll watch it, and I like it. And it’s the easiest thing in the world to do. So I always have to force myself to go out. I’m like, this is ridiculous. Like, you know, this is good for you. And I’m always glad that I did. You know? I’m always glad that I did. But it is a real choice. And I just look at. I mean, Michael Eisner wrote a great book on this called The Comfort Crisis. So these are not new ideas, but I look at how I think more and more that becomes a value. Like I have a value that on one hand would say, don’t ever use Amazon.

Eric Zimmer 01:04:21  Like if I were truly following on my values, I don’t think I would use Amazon, and yet I do. Which causes me to have to really reflect and go. I’m making convenience and comfort of value. I’m orienting around that and that doesn’t feel good.

Brad Stulberg 01:04:38  I think that you just want to be careful with absolutism.

Eric Zimmer 01:04:43  Yes, of course, of course.

Brad Stulberg 01:04:45  And I know that you are. And I think that’s where it’s like there’s nothing wrong with certain conveniences and comfort. Modern medicine. Antibiotics are a great example. Like, it’s very convenient when you have strep throat to just take antibiotics and then your bacterial infection goes away. Well, that’s a good use of convenience. Yes. if you orient your entire life around trying to reduce friction and trying to reduce exerting effort, you’re not going to have what I would consider a satisfying life. So I think that the value probably that we’re both holding, whether consciously or subconsciously, is the exertion of effort. Like it is good to exert effort. Yes.

Brad Stulberg 01:05:22  That doesn’t mean that you should make everything hard. It doesn’t mean you should torture yourself. It means that you should find worthwhile things and give them effort. And what that is going to mean is different for everybody. But we’ve all got to have that last we, you know, float along an algorithmic conveyor belt to God knows where. That’s not a good life.

Eric Zimmer 01:05:39  Yeah. Well, we are, as always, happens with you over time already. And, need to wrap up. It’s so funny. Some conversations. I’m watching the clock in, like, okay, I got to get this thing to about an hour and other conversations. I look up and I’m like, oh, we’re way over an hour. So years are always the the latter. You and I are going to talk a little bit more in the post-show conversation, because I want to talk about the idea of rest and renewal and what actually counts as rest and renewal. Listeners, if you’d like access to that, you can go to one.

Eric Zimmer 01:06:11  You can you support the show. You get all sorts of great extras like ad free episodes in this conversation with Brad. Brad, thank you so much. It’s always a pleasure.

Brad Stulberg 01:06:21  The feelings are mutual. Thank you.

Eric Zimmer 01:06:23  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do. We don’t have a big budget, and I’m certainly not a celebrity, but we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the One You Feed community.

Filed Under: Featured, Podcast Episode

Discovering Life Beyond Alcohol: Strategies for Lasting Sobriety and Emotional Wellness with Casey McGuire Davidson

January 23, 2026 Leave a Comment

DISCOVERING LIFE BEYOND ALCOHOL
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Falling off a goal is normal. Knowing how to get back on track—without shame or drama—is the real skill. I’m hosting a free 60-minute live workshop on Tuesday, January 27 at 7pm ET to teach a simple framework for getting unstuck. Register now for Falling Off is Part of It: The Framework for Getting Back on Track (Without the Drama)!

In this episode, Casey McGuire Davidson talks about discovering life beyond alcohol and strategies for lasting sobriety and emotional wellness. She shares her struggles with alcohol, repeated attempts to quit, and how support, coaching, and treating sobriety as an experiment helped her succeed. Casey also discusses the challenges of early sobriety, the importance of community and self-care, and practical strategies for replacing drinking habits. The conversation emphasizes curiosity, planning, and support as keys to lasting change, offering hope and encouragement for anyone considering a break from alcohol.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • Personal journey of struggling with alcohol and attempts to quit.
  • Challenges faced during early sobriety, including anxiety and withdrawal symptoms.
  • Benefits of sobriety, such as improved emotional stability and better sleep.
  • The concept of treating sobriety as an experiment rather than a permanent decision.
  • Importance of support systems, including coaching, therapy, and community groups.
  • Strategies for replacing drinking habits with healthier alternatives and activities.
  • The role of public accountability in maintaining sobriety goals.
  • Understanding the cultural conditioning around alcohol and its impact on social interactions.
  • The significance of creating new rewards and self-care practices to replace alcohol.
  • Encouragement to approach sobriety with curiosity and openness to change.

Casey McGuire Davidson helps successful women drink less + live more. She’s a leader in the modern sober curious movement of women who are gray area drinkers going alcohol-free. An ex-red wine girl turned Life and Sobriety Coach, Casey is passionate about helping busy women change their relationship with alcohol. She specializes in working with busy women with full calendars and overflowing to-do lists, who are doing all the things and then coming home and drinking to forget about all the things. Casey hosts the Hello Someday Podcast, rated in the top 1% of global podcasts, which teaches women the tried and true secrets of breaking out of the drinking cycle and creating a life they truly love. She’s the creator of The Free 30-Day Guide To Quitting Drinking and The Sobriety Starter Kit. Casey’s helped thousands of women turn the decision to stop drinking from their worst-case scenario to the best decision of their lives.

Connect with Casey McGuire Davidson: Website | Instagram | Podcast

If you enjoyed this conversation with Casey McGuire Davidson, check out these other episodes:

Special Episode: 4 Different Journeys to Sobriety

The Joy of Being Sober with Catherine Gray

The Magic of Being Sober with Laura McKowen

Oliver Burkeman on Modern Time Management (2019)

By purchasing products and/or services from our sponsors, you are helping to support The One You Feed and we greatly appreciate it. Thank you!

This episode is sponsored by:

Check out Mountains to Cross by Dr. Abraham George. It’s the story of how a life built on success was redirected toward compassion, and how that choice led to the founding of Shanti Bhavan, a school helping children break free from generational poverty. Find it wherever books are sold.

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Episode Transcript:

Eric Zimmer 00:00:00  Hey, it’s Eric. Quick question. Did you set a goal in January that’s already gone quiet, or have you fallen off a goal even before that and haven’t been able to restart? If so, you’re not alone. Here’s what I’ve learned. After three decades of studying how people change, everyone falls off. The difference between people who succeed and people who stay stuck isn’t discipline. It’s knowing how to get back on track without turning it into a crisis. That’s a skill. And most of us were never taught it. So I’m hosting a free live workshop on Tuesday, January 27th at 7 p.m. ET. It’s called Falling Off is part of it: how to get Back on track. And I’m going to teach you the exact framework I use for getting unstuck without all the shame and drama your brain wants to add. Whether you’re off track right now, or you just want to be ready for when it happens because it will. This workshop will show you a different way. It’s 60 minutes, it’s free and it might change how you think about setbacks for good. Register at www.oneyoufeed.net/restart.

Eric Zimmer 00:01:03  In this episode, I’m joined by Casey McGuire Davidson, sober coach and host of Hello Someday, and we talk about what changes when you try to stop managing alcohol and start getting curious about life without it.

Eric Zimmer 00:01:18  We get into the parts of it, nobody glamorizing the 3 a.m. anxiety, the mental bargaining, the constant negotiation in your head. And we also talk about what’s on the other side steadier emotions, better sleep, more patience, more peace, and the surprising relief of not being pulled apart inside if a break has been on your mind. Casey lays out what those first weeks really take and what they can give back. I’m Eric Zimmer and this is the one you feed. Hi Casey. Welcome to the show.

Casey McGuire Davidson 00:01:53  Hey, thank you so much. I’m excited to be here.

Eric Zimmer 00:01:55  Yes. Welcome back. I should say you’ve been a guest before, and you have a wonderful podcast called Hello Someday, and you are a sober coach for women. So you explore all things sobriety related, and I’m looking forward to talking with you. I think we originally thought, let’s have Casey on and talk about Dry January. Well, if you’re listening to this, you know that it is now the end of January. So we will be talking about perhaps dry February or dry April or whenever you want to do it, as well as reasons to continue on beyond 30 days.

Eric Zimmer 00:02:33  But before we get into all that, we’ll start, like we always do with the parable. In the parable, there’s a grandparent who’s talking with their grandchild, and they say, in life there are two roles inside of us that are always at battle. One is a good wolf, which represents things like kindness and bravery and love, and the other is a bad wolf, which represents things like greed and hatred and fear. And the grandson stops. He thinks about it for a second. He looks up at his grandfather and he says, well, which one wins? And the grandfather says, the one you feed. So I’d like to start off by asking you what that parable means to you in your life and in the work that you do.

Casey McGuire Davidson 00:03:16  Yeah. Well, I mentioned this when we’ve chatted before, but that parable is actually super close to my heart for a very specific reason, which is I stopped drinking ten years ago, and when I stopped drinking, I could barely make it past day for alcohol free for two years before I had my last day one.

Casey McGuire Davidson 00:03:41  I was kind of a bottle of wine a night girl. I was super successful despite it all. You know, I was a director at a fortune 500 company, had been married for, you know, 14 years, had two awesome kids And was incredibly worried about my drinking and had spent a long time trying to moderate and then a longer time trying to stop, and had never been very successful. one night I woke up the same as I had done a million times before at 3 a.m., feeling awful, crushing anxiety, asking myself how why I did this again, why did I drink the bottle instead of the two glasses I meant to? And someone in one of my online groups of people who were stopping drinking recommended a coach that I’d heard of before. And so I reached out to her the next morning, and that was my last day, one which was insane. I did not want to quit. She will talk about this. She suggested 100 days alcohol free to begin. And the reason this parable means so much to me is she talked about naming your addictive voice, which is what I think of as the voice that whispers in your ear that tells you drinking is a good idea, that it’s no big deal, that everybody drinks, that you know, you just need to put some more rules around it and do it better.

Casey McGuire Davidson 00:05:10  And she called that voice Wolfie. And it was actually based on the parable. She talked about starving the wolf, you know, in terms of like the one you feed. And the way I think about it is the idea that the closer you are to drinking, the stronger the pull it has on you, right? Alcohol is like a magnet and that, you know, can be scientific. It can be habit change, it can be emotional pull. But the idea that you are going through the drinking and withdrawal cycle and when you are close to your last drink, you are going to crave it. You are going to want it. You are going to feel less happy without it. And the further you get away from it, the more you starve the wolf, the weaker it becomes. So I used to call. Still do my addictive voice, Wolfie. In terms of like. Oh my God, Wolf, he’s telling me this, you know. Screw you Wolfie. You’re lying to me.

Casey McGuire Davidson 00:06:06  It just really helped to externalize it. And so that is what I call the voice. So based on the parable.

Eric Zimmer 00:06:13  That is a wonderful story. And what I love about what you said, there’s a few things. One is what made this time different than the times before was that you had more help. And I think that is a general rule that we can apply to nearly anything that we’re trying to change. We’ve tried to change. We’ve had maybe some success, maybe no, success didn’t work. We try again. The way that I see most people work their way through is exactly how I find my way to sobriety. Was I just kept adding more each time. Okay, well, I tried that. That didn’t work. So let me also then do this thing, you know. Oh, I tried that and now this. And it’s this ability to add additional resources that help our change efforts. Those resources could be learning, reading a book, getting a sober coat, so many, many different things.

Eric Zimmer 00:07:07  So I really love that. And I also love the idea of giving our inner voices a name. I have a couple of inner voices. Mine aren’t drinking voices anymore in my book. In the chapter on self-compassion, I talk about how you know my inner voice is more air these days than it is anyone else. Although recently I have found another inner voice which only some people are going to get this reference. And it is Robert Smith who is the singer of The Cure who dressed up in crazy goth makeup, and I just can see a picture of him in my head and he’s like, super dramatic. Like it’s not a breakup, it’s like the death of your soul kind of thing. And so I have an occasional Overdramatic part of me that I will label as Robert Smith, which makes me laugh because I just see that picture of him in my mind. So naming voices really, really powerful. I want to ask a question about this idea of Dry January, or your idea of trying 100 days away from alcohol.

Eric Zimmer 00:08:09  Where’s the value in trying an experiment like that versus deciding like I’m just done?

Casey McGuire Davidson 00:08:17  Yeah, yeah. I mean, so many reasons that I think it’s helpful. The first of which is, you know, nobody actually wants to stop drinking or almost nobody does. I always used to describe it as a love hate relationship that I had with alcohol for the longest time. And I will say, even when I had my last day, one when I was moving away from alcohol, quitting drinking was my worst case scenario in life. I spent so much time and mental energy and, you know, trying to keep alcohol in my life. I for years, like, very clearly was like, I need to get a handle on this so that with the goal that I never have to actually stop drinking. I knew it was going nowhere good, but it took me a long time to get away from it. And that doesn’t happen in 30 days. At the same time, if I had thought to myself, oh my God, I will never have a drink again, right then, the first time or the fifth time, I walked by someone on a patio with their girlfriend having a big glass of red wine, which was my jam, I would be like, oh my God, I am never going to feel that again.

Casey McGuire Davidson 00:09:44  I am never going to have that again. And so I might as well have it one more time, right? And I never would have gotten started or wouldn’t have gotten very far. So in my mind, I hadn’t made it past De 4 in 2 years. But I was like, I am going to treat this with curiosity, with excitement, with the idea that it is an experiment. Like, I know what my life is like when I’m drinking. I know the highlights and I know the lowlights. Now 80%, maybe more of my drinking was lowlights, right? Like the idea of like, I’m always thinking about if I have enough wine at home, I’m always telling myself that I’m only going to have two glasses. And yet, if I didn’t have a bottle of wine, I was calculating. If I had time to stop at the grocery store before my son’s daycare closed. I mean, that was the extent of like, can I do this or not? Trying to figure out how to make sure I had enough, how to have that third glass without my husband noticing.

Casey McGuire Davidson 00:10:46  3 a.m. wake ups hangovers in the morning, promising myself I’d take a break and then drinking again like that is not a highlight, right? Passing out on the couch, pretending I was so tired and fell asleep. The highlights were a date night on a Friday night or a girls night out. Or, you know, the concert you went to. Now, I never was like, oh, and the lowlight was, I don’t remember the end of the night. My husband had to drive me home. I overpaid the babysitter and hope she didn’t notice whatever. But I couldn’t imagine going without alcohol forever. And yet, at the same time, 30 days is not enough time to change your perspective on alcohol. And the reason is I sort of compare it to doing a commuter flight like a puddle jumper, you know, DC to New York versus a longer flight to Europe. Or I flew to Africa a couple of years ago. Right. Puddle jumper. You are just waiting for it to be over when you’re drinking.

Casey McGuire Davidson 00:11:45  First two weeks suck. They just do. You are in withdrawal. You are uncomfortable. You don’t sleep well yet. All that stuff. And then the next two weeks, you’re literally counting down the days you’re not drinking until you can drink. As your reward for not drinking. Right. Like I fixed myself. If I can go a month, clearly there’s nothing to see here. Clearly there’s no problem. Let’s go back to drinking. And if you are going 100 days or a longer period of time, you have to settle in. Like I flew to Africa. It was two red eyes. I, you know, I went with my kids and my husband. I downloaded their shows on the iPad. I downloaded things on my phone. I got multiple books, I brought snacks, I got a new neck pillow, and, you know, even, like, got the little foot hammock because I’m short, you know, like, whatever. I had to figure out how to enjoy it. And if you are doing 100 days alcohol free, you have to be like, all right, what am I going to do? Instead of drinking on Friday nights, I’m not going to hold my breath and just wait for it to be over.

Casey McGuire Davidson 00:12:52  All right. Should I join a yoga class on Friday night? Should I join a running club so I have something to amuse myself in the evenings? Like, am I going to meet my friends for brunch instead of happy hour? What new habits might I develop? Should I get my bike tuned up so I can go for bike rides like you settle into it? You’re like, what am I going to do on a date night with my husband? Because I’m not drinking? He suggests a brewery. I suggest a coffee house with live music, you know? So that’s the difference. And when you get far enough away from alcohol, the pull on it lessens and you can see it more clearly. You can see the impact it had on your priorities in your time. You suddenly you’re like, oh my God, is this what healthy feels like? Am I supposed to like, was I supposed to feel this way all the time because I felt like garbage for over two years. I mean, the only reason I took an I took four months off with support because I was worried about my drinking and then I got pregnant.

Casey McGuire Davidson 00:13:50  So like, who knows if I would have gone back to it earlier. But I was more emotionally stable, I was happier, my marriage was better. I was more patient, parent like, go figure. Yeah. And yet I was like, and now I’m fixed and now I can drink like a normal person. Let me go back to it. So when I got away from it the second time, I felt so good at 100 days, everybody noticed. I was happier and more emotionally stable and more optimistic that I was. It was easy to be like, you know what, I want to see what six months feels like, and then it’s six months. I was like, you know what? I want to go for a year. It wasn’t until I got to a year that I was like, I think I’m done. I think I’m good, and I still don’t think about forever. I have zero intention of going back to drinking, but I don’t sit there and be like, oh my God, when I’m 75, I’m going to picture myself not drinking like, nope.

Casey McGuire Davidson 00:14:42  I’m just like, I’m good. I don’t drink anymore. That identity change, you talk about all that kind of stuff?

Speaker 4 00:14:48  Yeah.

Eric Zimmer 00:14:49  Yeah. I think it’s really interesting because as you know, I just got done writing a book called how a Little Becomes a Lot, which is a belief in, you know, little things. Small steps at 30 days is a smaller step than a hundred days. And yet everything you said I absolutely agree with that is 100% my experience. I quit drinking 30 days a couple of times, and it was exactly as you described, two weeks of misery, a week of like. And then the countdown, you know, the countdown to being able to start again. And yet, as I often say, a little bit of something is better than a lot of nothing. 30 days is a start. Yeah. And you’re right, it takes longer before you really start to feel the benefits. And I love that. That is such a good analogy about how you sort of settle in, how you actually make plans for, okay, what am I going to do in this window? And I think that’s something that you do very, very well in your work, in your podcast, in some of the guides that you create is give people a plan for here’s how to go about it.

Eric Zimmer 00:15:56  So whether we’re talking 30 days, whether we’re talking 100 days, whether we’re talking a lifetime, we are talking about a period of abstinence. And I would love to just try and walk through some tips that are in your guide. I said to you before the interview, that’s my plan. And you know, I follow interview plans about as well as I followed laws when I was a teenager, which is to say, not very much. So we shall see. But I’d like to start giving some of these tips and kind of see where the conversation takes us and try and make this really practical if we can, along with the fact that, yeah, I can’t help but get philosophical, it just it just comes pouring out of me.

Speaker 4 00:16:36  I love that.

Eric Zimmer 00:16:37  But start today. That’s the first one. Talk to me about start today.

Casey McGuire Davidson 00:16:40  Yeah. I mean, I think that if you are contemplating taking a break from drinking or any change, it is really easy to go four days, five days and be like, you know what, I’m going to start again on Monday.

Casey McGuire Davidson 00:16:54  There is, first of all, I had a hard day at work. I had a good day at work, my kids being challenging. You know, there’s a girls night coming up. There’s a date night coming up like it is so easy to put off beginning. I remember talking to my coach the first time I talked to my coach, I was on like day six, and I was like, okay, here’s the thing I’m really worried about. I am going to Italy and how am I going to not drink in Italy? Like, this is impossible. I am a red wine girl, right? I planned this trip a year ago and she was like, all right, when are you going to Italy? And I was like four months from now.

Speaker 4 00:17:33  And she was like, why.

Casey McGuire Davidson 00:17:34  Don’t we worry about that in three and a half months? Like it.

Speaker 4 00:17:38  Just. Yeah.

Casey McGuire Davidson 00:17:38  There’s never a good time to stop drinking. There is always something coming up. And if you were thinking about this, if you are listening to this podcast, if this has been on your mind, start today.

Casey McGuire Davidson 00:17:52  And it is okay if you don’t want to begin. If you don’t want to stop drinking. On my very first day, my coach said to me, nobody wants to stop drinking. You want to feel better and I can promise you that if you stop drinking, you will feel better. And just taking that first step and then that next step and noticing, oh my God, this Monday morning without a hangover is so much better than walking into work feeling completely depleted and, you know, just trying to get through the morning and hating putting on eyeliner while looking at my bloodshot eyes like that’s awesome. I had my first good night’s sleep on day nine. Like I was like, oh my God, sleeping through the night. This is incredible. So just begin, even if you don’t want to.

Eric Zimmer 00:19:10  As you were saying that I occasionally wish that like, I could feel as bad as I would feel drinking for like three days because it would restore all my gratitude for how good I feel. But you just get used to it, right? I’m used to feeling pretty good, but just a couple days of that, I’d have enough gratitude to carry me another year because it’s terrible.

Casey McGuire Davidson 00:19:32  Oh my God. You can get that by getting the flu and just the headache and the queasiness and the like. Oh, God. And the lethargy and I, you know, I every time it happens, I mean, ten years, it’s happened a few times. I’m just like I used to make myself feel this way on a regular basis. Like, how did I move through life thinking this was good enough?

Eric Zimmer 00:19:59  I have been trying so hard not to get the flu. Yeah, because I had to record my audiobook last week. So starting in like mid-December, I was like, and I see how people become germaphobe because I was trying so hard. And now all of a sudden I’m like, I see everywhere. But anyway, I’m letting it go. Now it’s past. I don’t want to get the flu, but I’m not going to obsess about it. So let’s go back to the second step, which is to make this time different.

Casey McGuire Davidson 00:20:28  Yeah, I think and we’ve talked about this, that if you actually want to stop drinking, okay, I just said you’re never going to want to.

Casey McGuire Davidson 00:20:36  But if you are attempting to take a break from alcohol in any form for any length of time, and I did this a million times, you promise yourself you’re not going to drink until the weekend, or you promise yourself you’re going to do dry January, or do two glasses of wine at night and you don’t. All that means is you do not have enough support yet. So adding support, do you find that right level is key? And so for me, when I went back to drinking, of course, my intention was to have a glass of wine on a date night with my husband. You know, first of all, that first time I had two, I wanted three. then the next Friday night, I was like, oh, well, let’s split a bottle. And then very quickly, whatever the days were, I was back to a bottle of wine a night and thinking about it and trying to stop and waking up hungover, you name it, the lot. I was listening to podcasts, sobriety podcast.

Casey McGuire Davidson 00:21:38  I had been a member of a group of people. It was called the Booze Free Brigade, who were people trying to be on the alcohol free path and trying to get out of the drinking cycle and be sober. I had read some what we call Quetelet, which is books about people stopping drinking. I had been sober for a period of time, so I knew what it felt like to not be hungover on the daily and, you know, not be horribly anxious and overwhelmed and shaky. And yet I kept doing the same thing. So on my last day, one I, you know, started working with a coach that was different, that was adding more things. And then I added an a sort of program like I have. I have one that helps women stop drinking, But I added a program for eight weeks of like people who are on the alcohol free path and, you know, etc., etc. with tools. And then I added therapy and I already had working out and then I added anti-anxiety meds because that was a long standing issue for me.

Casey McGuire Davidson 00:22:44  Like I kept adding more support. So making this time different. Add one more thing. Add two more things like throw the book at it. But just because you failed before doesn’t mean that this time won’t work. You never know when the time is going to be that you stop drinking. And mine was not, you know, a big date. It was a Wednesday in February. My sobriety date is February 18th. There is nothing around that one. it was just the death of a thousand cuts. It was the same as previously. But that day, I added one more layer of support, and I wanted to drink on day two, and I didn’t. And then I wanted to drink on day four, and I didn’t. And I was in tears on day 16. I wanted to drink so much, but I had talked to my coach that morning, you know, and told her I was good. And then things happened at work, and it was a Friday night and I drove past, you know, a bar.

Casey McGuire Davidson 00:23:42  And I was like, oh my God, I want a drink. And I didn’t. And the next day, no day has ever been as hard for me in ten years. Then day 16 and I woke up the next morning and I went for a run and I was like, oh my God, the world is gorgeous. So this time will be different. And the way to make that happen is to add some more support.

Eric Zimmer 00:24:04  Yeah, I couldn’t agree more. And I think that ability to believe it can be different is really, really important. And I think it speaks to the idea of learning to work also with the shame of addiction, and believing that you’re a person who doesn’t know how to not drink, versus a person who is weak versus a person who is once an addict, always an addict. I mean, there’s a thousand little words for it, right? But the minute we position it, at least for me, and I position any sort of change this way, it’s a matter of learning skills.

Eric Zimmer 00:24:45  And a certain point comes where you have enough of the skills that you’re able to stay sober in an ongoing way. There are times where you have some skills that allow you to stay sober most of the time, except on day 16 when you have a bad day at work and you drive by a bar, right? Okay, well, then you learn. Okay, well, what do I do when I have a bad day at work and I want to drive by the bar? It’s this learning process and adding resources and skills. So I really love that idea of try again. I end my book with Keep Coming Back. And what I mean is not necessarily just to recovery, but to whatever it is. Keep coming back to yourself. Keep coming back to your ability to heal. To change. To grow. Because I think we all have it. How much we change, how different we become. Those things are different per person, but we all are able to make meaningful steps forward. And I think the way to do it is sort of like you say, keep adding help and support.

Casey McGuire Davidson 00:25:47  And we’re allowed to change. A lot of times people are scared of change and they’re scared of change, partially because they’re like, my husband is my drinking buddy or my girlfriend. This is what we do. Or they will be bummed if we go out for this person’s birthday and I don’t drink. And the truth is, you are allowed to evolve. You should evolve. You know, drinking a ton and throwing up in the bathroom and the middle of the night is not as cute at 40 as it.

Eric Zimmer 00:26:18  Was.

Casey McGuire Davidson 00:26:18  At 25. Like it’s the last quote unquote epic I certainly didn’t want to be doing that at 50. Also less cute. You know, like and we know that really gets worse. I was like, who do I want to be when I’m 50 years old? So I quit at 40. You know what? Will my relationship with my son be like when he’s 18, not eight years old? If I keep going the way I’m going, I am allowed to be a different person.

Casey McGuire Davidson 00:26:45  I am allowed to evolve.

Eric Zimmer 00:27:16  All right. Number three. This one, at first glance, sounds trivial. Yes. Which is? To get your alternate beverages ready. And I want to talk about this from a drinking perspective. And then I think we also need to talk about it from.

Casey McGuire Davidson 00:27:30  Other anything.

Eric Zimmer 00:27:31  Addiction perspectives. Yeah. But what do you mean by that and why does it matter.

Casey McGuire Davidson 00:27:35  So it is always more effective or easier to replace an ingrained habit with a new practice rather than going the deprivation route. So this is different for everyone. There are definitely people who are like, you know, non-alcoholic beverages, meaning non-alcoholic beer, non-alcoholic wine or whatever is is a slippery slope. It’s dangerous. And if it is triggering to you, absolutely avoid it. You don’t need it. But I love the idea of keep the ritual, replace the ingredients. Like that really works for me and it helps for so many women I know. You know, you sit down at dinner, you don’t want the kid cup, right? You are an adult.

Casey McGuire Davidson 00:28:22  You’re not a teenager who’s lost your privileges like, you know, don’t drink.

Eric Zimmer 00:28:27  Out of a sippy cup for you.

Casey McGuire Davidson 00:28:29  Exactly. You know, so, you know, women always say to me like, oh, my God, I just really want to sit on the porch on a summer afternoon and have a glass of rosé. And I’m like, you can’t there? You know, I have this bubbly rosé. That’s my favorite. It tastes just like rosé. You just are not consuming the alcohol. And if not, like, you know, you can have cranberry and lime and and soda you can have. When I stop drinking, non-alcoholic beverages really weren’t a big thing. I used to have sparkling grapefruit drink. But the idea is like for a lot of us, it’s muscle memory, it’s habit. It’s, you know, taking the glass to your mouth, like. And that doesn’t have to be alcohol. It can be something else that tastes great. But like, even just the idea.

Casey McGuire Davidson 00:29:24  Like opening my fridge and seeing 17 different kinds of non-alcoholic options. And by the way, not seeing alcohol. I highly recommend getting the alcohol out of your house, because that’s a visual cue that will trigger the craving to drink. But it made me be like coming at it from a point of expansion, not deprivation. Like, oh my God, should I try this one or this one? That one’s interesting, you know?

Eric Zimmer 00:29:49  Yeah. I just the other night was in a restaurant and decided I would. I kind of like mocktails from time to time. I don’t drink them often because I just don’t like to drink sugar as a general rule. Although if I was in my first 30 days, I would be gulping these things. But now, 18 years later, I need less of it. But sometimes I still want something like that. And this one had a spirit in it. It was reminiscent of alcohol in a way that I’m not used to, and I’ve tried that. My friend of mine drinks, who’s been sober a long time, drinks non-alcoholic beer, and I tried a sip of his beer one night, and for me, it’s too triggering.

Eric Zimmer 00:30:23  Yeah, yeah. Place. It usually works for me as any time, particularly early in sobriety, that I was going somewhere that people were going to be drinking. I wanted a special drink for me. That was the place, like it really worked for me. It was like, okay, I’m going to a party. They’re all going to be drinking. I love ginger beer. I’m bringing ginger beer. That kind of thing really works for me. But that idea of that substitution is really important. It’s interesting to think about direct substitution, like, okay, I normally drink alcohol, now I’m going to drink a friend of mine, it is cranberry lime and club soda has been for years sober friend of mine, direct substitution and then times where we need a different kind of substitute. So for example, if you’re a weed smoker again, smoking a vape jewel would be better than smoking weed if you’re trying to stop and and at some point. Right. And so I think the thing that makes this all work is this idea of understanding the habit loop.

Eric Zimmer 00:31:20  And I’ve had Charles Duhigg on a couple times who didn’t come up with the idea but sort of popularized it. And James Clear put it in his book, which is that you have a cue, a stimulus of some sort. You then have a routine and then you have a reward. The Q is whatever makes you want to drink. Sitting down to dinner, you’re used to having a glass of wine, getting off work. You’re used to doing this, and then you change the behavior in the middle because you still want the reward. It’s very difficult to get a certain stimulus and not want the reward. It’s like if you get stressed, you want the reward of being unstressed. So the way that you get unstressed may very well need to change. But to your point, I think that substitution is a key element in thinking about stopping. Something is like what do I do instead? Yeah, is so important.

Casey McGuire Davidson 00:32:10  And that can be like instead of going home, you know, directly on a Friday night.

Casey McGuire Davidson 00:32:16  And I had two little kids when I stopped. But I started, you know, love the idea of sober treats replacing that reward system. So I would block off my calendar at 4 p.m., which I’d never done. But trust me, once I stopped drinking, I was so much more productive. Go figure. I’m not moving through the world with brain fog and and hangover. and I would go get a pedicure, and then I would go pick up takeout sushi because I didn’t have the. I was a red wine girl, so I didn’t have the association with, you know, sushi with red wine. I could have green tea. That felt very good. I would come home and watch a movie that was different than taking my husband and my kids out for dinner. And of course, I would pick a place that had red wine that I liked. Or if we were going to a restaurant on a Friday night, I would call my husband in advance and I would be like, if you get there before me, order me a chocolate milkshake.

Casey McGuire Davidson 00:33:15  Which is crazy. Like, you know, I was that girl who was like, no thanks. I take my calories in wine. Oh my God. Chocolate milkshakes were the best. Not all the time, but when I went out and would normally have alcohol. One thing I wanted to jump in on because you mention it and I should have said it. So I was a big red wine girl. I have had non-alcoholic red wine. It is too close for me. It is too close. I do not drink non-alcoholic red wine. I am a huge non-alcoholic beer person. It tastes really good. It meaning for me but it is not that close for me. Like the wine glass, the red color, the act like it’s just I don’t love that. So you know, definitely decide what is closer to close. The other thing I think is really helpful, like you said, is changing your patterns, right? Like sitting around the house all day Saturday and not having that reward at the end of the day is really hard.

Casey McGuire Davidson 00:34:18  So I would, you know, I call them anchor activities, but I would go to the gym and put my kids in kids club and I wouldn’t even work out. I would like sit in a steam room or go in the hot tub or like read my books sometimes, like just take time for myself, go to a garden store and like, look at all the flowers, the classes they had. Like just opening my mind to things that were different than what I had always looked at.

Eric Zimmer 00:34:45  That’s such a good idea. The next one on your list is know what to expect in your first week.

Casey McGuire Davidson 00:34:50  Yeah, yeah. I think that knowing what is coming up, knowing what is normal takes the power out of it. So typically in your first week you wake up feeling like crap. You just do. If you drink like I drank, right? You wake up with 3 a.m. with crushing anxiety. Maybe you feel sick. Maybe you have a headache. You’re thirsty. You’re like, how am I going to deal with it the next day? You decide you’re going to stop or take a break or whatever it is.

Casey McGuire Davidson 00:35:20  You go to work and something happens, right? Big, big things, small things, you know, and then you want to drink and you feel like you deserve to drink. And you start thinking, this is too hard. Maybe I overreacted. Maybe I just need to cut back. If my husband drinks, why can’t I like I don’t need to stop completely. What you need to know is that it’s normal. That is your addictive voice trying to get in your head. That is not your voice, right? External. Like people are like, I just really want to drink because I’m stressed and I’m like, okay, let’s reframe that. You’re the voice in your head is whispering that you should drink because you’re stressed. And so in the first week, if someone tells me in the first week they don’t want to drink, I don’t even believe them. I’m like, look, it doesn’t happen. Typically because you are craving, you are on withdrawal. This is a habit, you know.

Casey McGuire Davidson 00:36:10  Day four is hard. Know that day five is hard. Know that you need a plan for your first weekend. Know that you need the alcohol out of your house. Know that if you are more irritated, angry, resentful, sensitive, emotionally sensitive to perceived slights, that is all normal. And you can be like 80% of that is you are an early sobriety, 20% is that person maiden insensitive comment or your your spouse is being really difficult or whatever it is, but it doesn’t last forever. And if you know this is part of the process, it helps. And I’m always like, don’t do the hardest part over and over and over again. Like get to the better part.

Eric Zimmer 00:36:53  Yeah. I often say to people, it’s worth knowing that it’s going to get worse before it gets better, right? There’s this idea like, if we just stop drinking, things would be better. Well, yes, eventually. But in the beginning, at least for me, it does not feel better. It feels worse.

Eric Zimmer 00:37:08  Yeah, right. It just does, because I have all the things that I was drinking or using to deal with suddenly are there without a drink. And I also have the additional screaming for a drink going on in my head. And I think the beginning is is rough and that’s worth knowing. But I love what you said, which is like, don’t keep going through the worst part again and again and again. You know, get to the part where indeed it does get easier. So I think what you’re saying is the first seven days are really hard, and day 16 is also really hard. Yeah, but I think that’s a useful point to make, which is everybody’s going to be a little bit different. You know, you may have a hard first week than an easy three months and then a rough week, or we just don’t quite know when the hard pops back up. And so knowing that it will is helpful. I think this idea is that if we think of alcohol, I love your analogy of being like a magnet.

Eric Zimmer 00:38:05  The further you are from it, the less the pull is. You know, and life is life, right? Like. I mean, life is hard. Life is hard for me now, 18 years sober. Now, it’s far easier than it used to be. I know how to deal with it all better. And it is life. And so life is challenging, particularly getting sober, because for a lot of us, we may have been not doing a lot of things that needed done, or we let alcohol or drugs do a lot of things that needed done, mainly emotional regulation. It gets so much better. And I think that’s the key, is that by staying with it and getting further away, that pole goes away. And to me, that’s the worst part of it. Hangovers suck. Being embarrassed of things sucks. All that stuff is really lousy. And for me, the worst part is the obsession.

Casey McGuire Davidson 00:38:53  Yes, absolutely. The constant thoughts.

Eric Zimmer 00:38:56  And then if you’re in later stages along with it, is the constant, I need to stop doing this.

Eric Zimmer 00:39:01  I need, you know, that. And I describe it as being torn apart. Inside is the worst part for me. When I think back on like, what are the feelings in life that I never want to feel again? That’s a big one. Being torn apart like that inside, and that’s what goes away, which is just a miracle to me. And it’s just so amazing to me that that’s the that’s the promise. The promise is this disappears.

Casey McGuire Davidson 00:39:27  Yes.

Eric Zimmer 00:39:27  As a problem. Problems in life don’t disappear, but that problem disappears. And the problems that that thing was causing also go with it. And it seems impossible to believe, particularly on day two, that like the day will come where I just don’t want it.

Casey McGuire Davidson 00:39:45  Yeah, yeah.

Eric Zimmer 00:39:46  That’s the promise that I think is so incredible.

Casey McGuire Davidson 00:39:49  Yeah. I mean, I look at it all the time because I work with women, you know, taking them initially from day one to day 100 and then six months and all the things that come up as part of it, which is everything in life.

Casey McGuire Davidson 00:40:03  You know, I mentioned like day nine, my first night of really, really good sleep. I loved putting eyeliner on and not having my eyes be bloodshot and watery. I loved not being hungover. I mean, that’s pretty freaking incredible. And I had gotten so used to it. And, you know, I at the end of 30 days asked my husband because my worst fear was that I would be bored or boring or whatever it is. And I was like, hey babe, have you noticed anything, you know, different or whatever? And he was like, you know what? Our life is just a lot more peaceful. You’re a lot more even, like you used to come home and it would be like super up or super down. And I think I even, like, worked myself into outrage in order to have a reason to drink. Like, I would come home and be, you know, outraged at the news or about something that happened at work, not even to me. Like this person was slighted or this person did X and I or this project got blown up.

Casey McGuire Davidson 00:41:07  And then I would come home when I had stopped drinking, my husband would be like, how is today? And I’d be like, oh, it’s fine. And he’s like, what? Like it was fine. I was like, yeah, I had a couple of meetings. This one was good. This one, you know, this guy said this and whatever. And, I walked, I got a latte that was cool. And he was just like, oh my God. Like, this is amazing. And so that was really good. And some of my clients, I remember this vividly. One of them said her husband, because I always am like, ask your person. Ask them if they notice anything. And and he was like, yeah, I see the light coming back in your eyes and you seem happier and more optimistic. And she said it was day 22. She’s like, well, not waking up without hating myself. It’s pretty awesome, you know? And like, people go through this and on the outside.

Casey McGuire Davidson 00:41:59  Everything looks great, right? I was. I smiled, I had a ton of friends. I went through my meetings and then this internal what is wrong with you? Why can’t you cope with life? This is too hard. I hate my life. You know, whatever it was, was this constant ticker tape. And I am really going to screw up my life because I’m drinking and it is going to be my own fault.

Eric Zimmer 00:42:23  Yeah, yeah, there is a certain point. I think I remember this in my second time getting sober before I got sober, I realized that I had no optimism about anything in the future because I was drinking and I had been sober eight years before, so I knew what it looked like not drinking. I knew what it looked like drinking. I knew how sick I was, and I had no optimism for the future because in my mind, it was all going to get worse and I was going to mess it all up because of my drinking and my drug use.

Eric Zimmer 00:43:01  And I just I remember a day in the shower where I realized that where I was like, I have no positive belief in the future at all for myself. And I don’t do I don’t do well in that state, you know, like I’m a generally fairly optimistic person and that’s that’s important to me. And so I do think that that is a big one. There’s this there’s a self recrimination, there’s all that. And then there’s just that pessimism, that belief that knowing.

Casey McGuire Davidson 00:43:29  I felt doomed.

Eric Zimmer 00:43:30  That’s a great word for it. Yeah. Doomed.

Casey McGuire Davidson 00:43:33  Well my life was pretty great. I mean, what’s amazing is I used to go into work and be like, I hate my life. This recurring thought in my head was like, shoot me now. I was not suicidal, but that was just my go to random, terrible thought. And I remember I kind of miss early sobriety and people kill me when when I say this, but it is such a tender and transformational time. Everything feels like it’s in Technicolor.

Casey McGuire Davidson 00:44:00  You have so many moments and realizations and you know, your dopamine comes back up and suddenly you just experience these weird bursts of joy. And again, not in your first two weeks, maybe not in your first 16 days, but sometime around day 30. And I remember walking into work, it was freaking March, right in Seattle, and which is not a lovely time. But you know, the sky was blue and these birds flew up and I was walking into work at 730 and I was like, I love my life. And I was what I had gone from. I hate my life. This is too hard. I can’t stand it. I’m doomed to. I love my life. Bursts of like emotional joy in a month. It was crazy.

Eric Zimmer 00:44:45  Yeah, it really is remarkable. Okay, number five, find and dive into sober support.

Casey McGuire Davidson 00:44:53  This is really important because whether or not you realize that you have been conditioned, brainwashed your entire life to believe that alcohol helps you, to believe that it is good to believe that it is required, or that you are missing out if you are not drinking at a celebration, at an event, on a Tuesday, at a work happy hour or whatever it is, we are told that alcohol helps us.

Casey McGuire Davidson 00:45:23  You know, be a more patient mom, connect with our friends, sleep, relax. all these things. And it’s like a circular firing squad, right? Because we say it to each other too. Like you’re like, oh my God, my toddler is melting down all of your girlfriends. Or be like, you deserve a drink. It’s wine time, happy hour, whatever it is. And so you have these deep seated beliefs that if you don’t drink, you are missing out, or you will be bored or boring, or you won’t be able to transition from work to home or whatever it is. That is not true, but it is very hard in this busy world to believe that or understand that, or feel like your life is not going to be terrible if you don’t drink, so you are not alone. Drinkers typically hang out with a lot of other drinkers. I did so. Surrounding yourself, immersing yourself in other voices that support where the desired behavior is, the behavior you want to change, and is the behavior that is celebrated is really important because I promise you, you are not the only person doing this.

Casey McGuire Davidson 00:46:35  There are a ton of other people who are smart and cool and funny and all these things who also struggle with, by the way, a highly addictive substance that causes anxiety and depression and makes you sleep terribly and feel physically ill. And so you are not alone. But you need that social support and it doesn’t have to be people. It can be podcasts, it can be books. It can be anything that tells you in some way or another. You don’t need to drink. Nobody needs to drink. You’ll be happier without it. This is good. You should be proud of yourself.

Eric Zimmer 00:47:14  Yeah, I think at a certain point of substance abuse disorder. Is that what we call it these days?

Casey McGuire Davidson 00:47:20  Yeah, absolutely. Okay. And there’s the spectrum, right? Mild. Moderate. Severe.

Eric Zimmer 00:47:24  Yeah. I think at a certain point on that spectrum, I have a very strong belief that we simply cannot do it alone, that that voice in our head is will be too much for us. And where you get that help, where you get another help.

Eric Zimmer 00:47:42  I think the world is so different. I mean, it’s so different than 30 years ago for me in Columbus, Ohio, where there was one and only one option, which was AA. I think we had n a, then two and then even 18 years ago it was more or less the same thing. The world is so different now. I think 12 step programs are a wonderful place. If they work for you because they are free, they are everywhere. You are immediately around a lot of people. It’s I think it can be it can be an amazing thing. But there are so many other games at this point and I think wherever you find it, you know, I know a lot of people who’ve done really well with just like a small group, like, what was it, your booze free brigade?

Casey McGuire Davidson 00:48:28  Booze free brigade? Yeah.

Eric Zimmer 00:48:30  All sorts of clever names out there for these little groups of people, particularly women. I think women do this much better than men do it. But yeah, I’m a big believer in support.

Eric Zimmer 00:48:41  A therapist is support. A podcast to support a coach is support. An app is support. You know? And for me it’s always like, okay, How do I get more? Because if we look at 12 step programs, they start by saying that we’re powerless over alcohol. And that’s a statement that rubs a lot of people the wrong way. And I get it. But then it goes on to say that what we need, and it calls it a higher power, which we often transfer to being spiritual. But I think the core idea there is 100% solid. We don’t have the power in and of ourselves right now to know how to stop doing this. So where do we get power? And the most obvious easy place is people. Yeah, right. Other people. That’s the most obvious place, I believe, for power. Now, some people who are more spiritual or God focused are going to tap into that, and that’s going to be valuable. But we need more resources and support.

Eric Zimmer 00:49:39  I’m sort of just saying what you said in like a sentence in like, as typical of me, a 400 word monologue. But let’s go on to the next one. I’m impressed so far that we are actually somewhat sticking to this plan. We’re running out of time though. Six share your not drinking initiative with the people around you.

Casey McGuire Davidson 00:49:59  Yeah, and this is I mean, your whole book is fantastic. This is behavioral change. Have it change 101. Right? Like if you make a Smart goal, if you tell other people, if you state your intention out loud that you are going to do something, you are, what, 2 to 3 times more likely to succeed, something around that. You trying to do this alone in your head with zero accountability other than to yourself when you have tried that before, is setting you up to fail. Right. So everyone I drank seven nights a week unless I was trying to not drink, right? Nobody was going to, quote unquote, not notice that I was turning down a glass of wine.

Casey McGuire Davidson 00:50:42  They would have thought I was pregnant or like God knows what. So I needed to tell people I needed that accountability. So I told everyone that I was doing 100 day no alcohol challenge. I hadn’t made it past day 4 in 2 years. I told my morning workout group. I told my kids my son was eight. He’s like, cool mom. I told my husband I had to because he knew if I had a hard day, what I wanted was him to pick up a bottle of wine on the way home because it made me happy. I told everyone my girlfriends, and that was because I needed to put it out there. And so also if you just are like, no thanks, if you hang out with drinkers, they’re probably going to be like, oh, just have one. It’s no big deal. You’re like, I got to work early workout. They’re like, yeah, but you know, you can have one. And you know, because alcohol is a magnet. You have one.

Casey McGuire Davidson 00:51:38  Your brain lights up. You want the second one. Suddenly it’s a party on your couch, whatever it is. So I needed to be like, I am not drinking. And then it’s way easier to tell them, like they’re like, come on, it’s a party, or it’s my birthday. And you’re like, dude, I’m on day 42 of 100 day challenge. Like, I’m not drinking now. I am, you know, doing great.

Eric Zimmer 00:52:00  Yeah, I think this one is somewhat tricky because I agree with you. Like almost completely. I think that is the best way to go. I think there are some cases where we’ve said we’re quitting so many times before. Oh yeah. Right. That another announcement that we’re quitting it can be tricky. But I think in general the science is unequivocal on this that like you said, you have people that know what you’re doing that are more or less in your corner. You’ve got a far, far better chance. So although the person might be like, yeah, I’ve heard that one before.

Casey McGuire Davidson 00:52:36  Oh my God, my husband was so confused. He was like, you really? He was like, you know, the idea of like, let’s see how long this one will last. He thought I’d call him by Thursday. And, you know, tell him. But, like, again, like you talked about, like, keep trying, keep adding support. I don’t care if you’ve tried and failed a million times in your partner. It’s like, rolling their eyes. Do it one more time.

Eric Zimmer 00:53:00  Yes. Keep coming back to it. Start a sober treat list and plan out treats for yourself every day. I assume you mean more than simply cupcakes and ice cream, but I’ll have to expand the definition of treat.

Casey McGuire Davidson 00:53:13  And this is again, like I think we get blinders on and get really lazy when we are drinking about rewards, right? Like bored, drink happy, drink angry drink lonely drink, you name it, drink hard day, good day, whatever it is, your easy button and it is your reward for getting through the day or getting through the week, or dealing with a toddler or whatever it is your mother called, I don’t know.

Casey McGuire Davidson 00:53:38  And so you need other rewards, right? You need to reframe your craving and reward cycle to be like, this is my treat for being sober. So even if you treat yourself a million times, be like, this is my treat for being sober. And I mean my first weekend. I think my treat for being sober was like leaving the house midday on the weekend, telling my husband to deal with the kids. I went to buy new running shoes as part of my like, this is my treat. I’m buying running shoes and I sat in my car with my heated seats, drinking a latte, and it was quiet and I was like, this is my treat for being sober. But it can be fresh flowers. It can be a new journal. It can be a magazine to read alone at a coffee shop. Essential oils. You don’t want to feel deprived. They should feel like a period of extreme self-care. And the other thing is when you want to drink. If you are past your first two weeks where you’re just craving, you’re like, oh my God, I really want to drink.

Casey McGuire Davidson 00:54:40  Identify why? Why do I want to drink? I’m overwhelmed. I’m angry. I’m resentful. I want to celebrate. You can solve for that, right? You can be like I’m lonely. Okay? I’m not drinking right now. What do I do? I’m overwhelmed. I want to celebrate. There are a million ways to solve for each of those. We just have gotten used to our easy button.

Eric Zimmer 00:55:02  I think that is so, so true. That we get locked in and we think that the answer is, I need a drink, or I want a drink, and there’s some truth to that, but there’s also the truth to exactly as you said, I want to celebrate. I want to be less stressed. I don’t know how to deal with being angry. And to your point, there are lots of answers to those questions. Once you are not hyper fixated on there being only one answer, then you start to see there are multiple ways to solve each of those situations. The other thing that I kind of noticed, and I had two very different sobriety experiences.

Eric Zimmer 00:55:43  I had one where low bottom, you know, weight £100, hepatitis C going to jail, all that stuff. And there was a certain amount of just having been beaten into submission for me the second time, it was harder. I think it was a little bit more like what you were describing. Like on the outside, everything was going well. I had a good job. I had just gotten promoted. I lived in a nice area of town. I drove a nice car. I all of that sort of stuff was all there. And so the second time just felt harder for me. And I remember part of what I struggled with the second time was I would give myself these treats, but my brain would be comparing them. Yeah, I’d be like, essential oil. Are you effing kidding?

Casey McGuire Davidson 00:56:32  Right?

Eric Zimmer 00:56:33  Right. Like, I need three shots of whiskey. Yeah, stat! Right. And it is a matter of just recognizing, like, okay, this isn’t going, you know, this isn’t that.

Eric Zimmer 00:56:43  But it’s I think as we talked about earlier, it’s that substitute. You’re putting something in the place that is different, that does some of what alcohol quote unquote did or oftentimes once did. Yeah. And I mean, the honest truth is like if I need to de-stress after work, as somebody who’s sober 18 years, I don’t have the rip cord of two shots of whiskey. Agreed. Like that isn’t happening. Which means I do know how to de-stress after work, and it’s usually more gradual and less intense. It feels like, you know, well, that would work a lot faster. Yeah. However, as is obvious, the things that happen, the things that I do work more effectively and I often think of it this way, I think of like, you talk about this a lot. Like admitting. Like, yeah, I do want to drink. Part of me does want to drink. Drinking did give me this and it did give me that is what I sort of have tried to do is I look at like total points of pleasure versus points of pleasure in a very short window.

Eric Zimmer 00:57:57  Yeah, right. Put me in a room with 50 people I don’t know at a networking event. There is going to be a part of me, even 18 years later, that is going to think this would be better with a drink. Whether it would be or not is sort of debatable, but probably probably I would do I would be a better networker in those two hours with a couple drinks probably. Now for me the equation is oh, two hours of that versus burning my entire life to ground to the ground seems fairly obvious, but sometimes we have to add those points up and go like, okay, yeah, that little thing would be better, but all of this other stuff over here would be worse.

Casey McGuire Davidson 00:58:39  I mean, I think it also is around the idea of you’re like really essential oils versus two shots of whiskey. Totally get it. And I think it’s also about romanticizing sobriety. We spend so much time romanticizing drinking, focusing on what it gives us and zero time romanticizing sobriety. So waking up in the morning before my house wakes up, having a cup of coffee in my quiet home without a hangover, that is my treat for being sober.

Casey McGuire Davidson 00:59:14  Yeah. Going to the bus stop and not feeling shaky and not wanting the other parents to, like, look at me too closely because I didn’t want them to see that I didn’t look great. Meaning shaky, bloodshot eyes, you know, you name it. That was my treat for being sober. I also saved a ton of money not drinking. I saved $550 in my first month, right? And I was not drinking $30 bottles of wine. It was like 13 to $16 bottles of wine, but it adds up. So $550 is money for a gym membership with kid care and hot tubs and all that good stuff. It’s money for babysitters. It’s money for massages and pedicures and fresh flowers. And I’m like, these are my treats for being sober. Zero hangover. More patient hiring a babysitter so I can go do what I want to do. And then that allows you to keep your self in this emotional green zone, to do those small calibrations so that by the time you get home, you don’t have to go from fifth gear to first gear really quickly.

Casey McGuire Davidson 01:00:29  Right? You’re not at that point of like your nervous system being shot?

Eric Zimmer 01:00:33  100%. All right. We’re going to run out of time. We’re not going to get through all of them. You and I are going to continue in a post-show conversation where we’re going to hit a few of these we did not get to, but I want to end with number ten before we head out of town. Listeners, if you would like access to this post-show conversation to add free episodes to special episodes, and also urgently and importantly, support the show, which can always use the support as an independent podcast. Go to one UFI. All right, here we go. We’re going to end with number ten. Think of not drinking as an experiment rather than a punishment.

Casey McGuire Davidson 01:01:11  Yeah. I want you to get curious and excited about what’s next. I mentioned this, but you know what your life looks like when you’re drinking. I drank on a regular basis for 20 years, except when I was pregnant. Sometimes I drank more, sometimes I drank less.

Casey McGuire Davidson 01:01:29  But you know what it looks like. What you don’t know is what your life could look like without alcohol in it. What would your experiences or days or evenings or relationships be like if you weren’t drinking? Thinking about drinking, recovering from drinking, prioritizing drinking. And I was just curious, like, would I be more optimistic? Would I feel less doomed? Would I be less angry and resentful? Like, would I be happier? Would I be healthier? Would I sleep deeply? Would I have less anxiety? What habits would I form like? I deserved to find out I was 40, I was going to do February, March and April anyway. I had done that drinking forever. I was just like, let me give myself this experiment and find out.

Eric Zimmer 01:02:22  I love that idea that being curious about what life would look like if we changed something that fundamental. I think it can be a really exciting and amazing time. And like you, there are parts of me that although in general, I’m happy to be where I am.

Eric Zimmer 01:02:38  On sobriety, there are certain things about early sobriety that are indeed magical that I sometimes miss. All right, Casey, thank you so much. It’s always a pleasure to have you on. You and I will continue here in a moment, but great to have you here. Thank you.

Eric Zimmer 01:02:52  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do. We don’t have a big budget, and I’m certainly not a celebrity. But we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the one You Feed community.

Filed Under: Featured, Podcast Episode

Time Anxiety: The Illusion of Urgency That’s Stealing Your Joy with Chris Guillebeau

January 20, 2026 Leave a Comment

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Falling off a goal is normal. Knowing how to get back on track—without shame or drama—is the real skill. I’m hosting a free 60-minute live workshop on Tuesday, January 27 at 7pm ET to teach a simple framework for getting unstuck. Register now for Falling Off is Part of It: The Framework for Getting Back on Track (Without the Drama)!

In this episode, Chris Guillebeau explores time anxiety and the illusion of urgency that is st. aling your joy. He explains the pervasive feeling of never having enough time, discusses the psychological roots of time anxiety, and shares practical strategies for managing competing demands, avoidance, and procrastination. Chris also offers insights on creating personal “rules of engagement,” decluttering schedules, and embracing acceptance, encouraging listeners to cultivate a more intentional, compassionate, and fulfilling relationship with time.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • Definition and exploration of time anxiety as a psychological issue.
  • The distinction between feeling overwhelmed and traditional productivity challenges.
  • The impact of competing priorities and requests on time management.
  • The concept of “rules of engagement” for managing daily demands.
  • Strategies for overcoming avoidance and procrastination.
  • The importance of self-awareness and intentionality in managing time.
  • Practical tips for improving time management, such as allowing buffer time for tasks.
  • The idea of “time decluttering” to create space in schedules.
  • The role of cognitive distortions in exacerbating time-related stress.
  • Encouragement to embrace a mindset shift towards a more fulfilling relationship with time.

Chris Guillebeau is the New York Times bestselling author of The $100 Startup, Side Hustle, and The Happiness of Pursuit, which have sold over one million copies worldwide. During a lifetime of self-employment that included a four-year commitment as a volunteer executive in West Africa, he visited every country in the world (193 in total) before his thirty-fifth birthday.

Connect with Chris Guillebeau: Website | Instagram | Facebook | LinkedIn

If you enjoyed this conversation with Chris Guillebeau, check out these other episodes:

Chris Guillebeau (Interview from 2014)

How to Accept Limitations and Make Time for What Counts with Oliver Burkeman

Time Management for Mortals with Oliver Burkeman

Oliver Burkeman on Modern Time Management (2019)

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Episode Transcript:

Eric Zimmer 00:00:00  Hey, it’s Eric. Quick question. Did you set a goal in January that’s already gone quiet, or have you fallen off a goal even before that and haven’t been able to restart? If so, you’re not alone. Here’s what I’ve learned. After three decades of studying how people change, everyone falls off. The difference between people who succeed and people who stay stuck isn’t discipline. It’s knowing how to get back on track without turning it into a crisis. That’s a skill. And most of us were never taught it. So I’m hosting a free live workshop on Tuesday, January 27th at 7 p.m. ET. It’s called Falling Off is part of it: how to get Back on track. And I’m going to teach you the exact framework I use for getting unstuck without all the shame and drama your brain wants to add. Whether you’re off track right now, or you just want to be ready for when it happens because it will. This workshop will show you a different way. It’s 60 minutes, it’s free and it might change how you think about setbacks for good. Register at www.oneyoufeed.net/restart.

Chris Guillebeau 00:01:10  One of the most important things you can do in your life is to give yourself the gift of time. There’s a cliché about time is the most precious resource, which is also true. It’s a cliché and it’s true. It’s the most precious resource. Yet we don’t really live that way.

Chris Forbes 00:01:31  Welcome to the one you feed. Throughout time, great thinkers have recognized the importance of the thoughts we have. Quotes like garbage in, garbage out or you are what you think ring true. And yet, for many of us, our thoughts don’t strengthen or empower us. We tend toward negativity, self-pity, jealousy, or fear. We see what we don’t have instead of what we do. We think things that hold us back and dampen our spirit. But it’s not just about thinking. Our actions matter. It takes conscious, consistent and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf.

Eric Zimmer 00:02:16  If you’ve been walking around with that low level feeling that you’re behind on your calendar, on your goals, maybe even on your life, Chris Gilbert has a name for it time anxiety. Chris is back on the show with his latest book, Time Anxiety The Illusion of Urgency and a Better Way to Live. And what I loved about this conversation is how specific we get. We talk about the two kinds of time anxiety the daily. There’s not enough hours, and the existential life is moving fast. Am I too late? We get into practical things like time blindness, building better time rules, and why? Simply noticing where your time goes can start changing the whole pattern. I’m Erich Zimmer and this is the one you feed. Hi, Chris. Welcome back to the show.

Chris Guillebeau 00:03:05  Thanks, Eric. It’s great to be back.

Eric Zimmer 00:03:06  It has been a long time. I don’t know how long. at least probably 7 or 8 years. But I remember, fondly talking to you, so I’m happy to see you.

Eric Zimmer 00:03:16  You have a new book out. It’s just going to structure a lot of our conversation. It’s called time anxiety, the illusion of Urgency and a Better Way to Live. But before we jump into that, let’s start in the way that we always do with the parable. And in the parable, there’s a grandparent who’s talking with a grandchild, and they say, in life there are two wolves inside of us that are always at battle. One is a good wolf, which represents things like kindness and bravery and love, and the other is a bad wolf, which represents things like greed and hatred and fear. And the grandchild stops. I think about for a second. They look up at their grandparent and they say, well, which one wins? And the grandparent says the one you feed. So I’d like to start off by asking you what that parable means to you in your life and in the work that you do.

Chris Guillebeau 00:04:03  Eric, what a great question. I remember however many years ago it has been that you first asked me that question.

Chris Guillebeau 00:04:09  I have no idea what I said years ago, but it’s funny because I’ve heard this parable a couple of other times since it’s come up, but I think you were the first one that brought it to my attention. I mean, what a wonderful allegory. Like it sits with you, you know? So even as you’re saying it now, like I’ve heard it before, but it’s like I’m it’s hitting me differently. And I even just wrote down on this index card like kindness, bravery and love. You know, I’m like, okay, that’s that’s what I want to be. You know, that’s that’s the wolf that I want to be feeding. But I also recognize that I have greed, I have fear, I have whatever the other undesirable characteristic was. So I guess that’s how it strikes me. I’m like, I do feed both of these wolves. I can’t say that I feed the, you know, the other wolf, like 0%. So I’m just trying to, like, work on my ratio and try to have the kindness, bravery and love be higher.

Eric Zimmer 00:04:56  Yeah, it seems like that other wolf just kind of knows how to eat on its own, right? Like it’s, you know, we talk about, like, you know, which one are you going to feed? But I’m like, I think that guy kind of know he can scavenge pretty well for for what he needs. It’s that other wolf that kind of needs. Needs a little bit more. Needs a little bit more of my attention and nourishment. That’s right. All right. So your latest book is about time anxiety. And you wrote early in the book A Definition of time anxiety. And I just want to read it because I think it sets us this whole conversation up really, really well. And you say it’s for those who feel like there’s never enough time for the things that matter, who fear they’re too late for something important in their life, and who sense there’s something they should be doing right now but aren’t sure what it is. What led you into time?

Chris Guillebeau 00:05:41  Anxiety the definition that you just read from? In a lot of ways, it came from conversations I had with a lot of people as I was researching this topic.

Chris Guillebeau 00:05:51  I went out and did a study with about 1500 people, and I was really surprised at just the remarkable, I wouldn’t say universality, but at least the commonality of the responses. And so many people said very similar things. So many people said like, you know, time anxiety. This is the problem of my life, the defining problem. I think about this all the time. It affects me in so many ways. So that’s the it’s a little bit of a roundabout way to answer, but that’s the second part of what kind of drew me to it. But the first part is like, this was my problem and I was often thinking, and I still am, but a little bit less than. I was just constantly feeling stressed out about. How do I spend the time that I have? Am I doing the right things? You know, there’s so many things I could be doing and it’s great to have choice, but it’s also a little bit overwhelming sometimes. And this sense of, oh, like, life is short and I want to use the time, well, you know, which wolf do I feed? Right.

Chris Guillebeau 00:06:46  And just trying to kind of pick it apart. And so it was affecting my life in a lot of ways. And as I discussed it with more and more people, I noticed that a lot of people really latched on to this idea and said, I’ve never heard this phrase before, time anxiety. But whatever it is, I have that like that affects me too. Yeah. So I wanted to kind of explore it a little bit more.

Eric Zimmer 00:07:04  Exactly. I think, I mean, I certainly do in many of the different forms that you’ve talked about, but you break it down into sort of two core components. One is existential. Time is running out in my life. The older I get, the more this one feels like it’s okay. Boy, it sure is running out fast. But then there’s also the daily routine. There’s just not enough time in any day. So it’s this weird thing, like there’s not enough time from both angles.

Chris Guillebeau 00:07:31  Yeah. And I as I talked with people, you can kind of tell that most people tend to gravitate towards one or the other, or they latch on, they’re like, oh, that’s that’s me.

Chris Guillebeau 00:07:39  You know, it’s like the existential, as you said, you know, time is running out. What do I do with with my life or the like? I have a pretty good vision for my life. At least I know more or less. You know what I want to do. But I’m really struggling with how, you know, competing priorities because a lot of advice that we get is, you know, it’s very reductive. It’s very much like we need to prioritize, like, okay, that’s true. We need to prioritize. But what happens when you make a list of your priorities and you you still are not able to fit it all in, right? And there’s there’s more that you want to do than you’re able to do. And so that can be overwhelming and distressing. Right. And so ultimately the you know, the best response to this, you know, is connecting the two problems. Like, you know, we need to connect our day to day to, you know, what we feel is purposeful and meaningful and such.

Chris Guillebeau 00:08:27  But we also need to be able to let go of a lot of things along the way, because we’re not going to be able to do, you know, everything that that we want to do. That’s ultimately like the direction we need to go in. But first, I think a lot of people are just stuck in one of those loops.

Eric Zimmer 00:08:39  Yeah, I love what you said about competing priorities. And I’ve got a book coming out in March. And one of the things that’s.

Chris Guillebeau 00:08:44  Great, congratulations, by the.

Eric Zimmer 00:08:45  Way. Thank you. Thank you. That I talk about is this idea of motivational complexity. We want all sorts of different things. We have values. We have needs, we have desires. There’s just this whole soup of things going on inside of us. And if we don’t acknowledge that and do our best to cope with it, I don’t think you ever get complete clarity. It’s always changing. It’s always shifting. But recognizing that that’s the nature of the game, I think can be really helpful.

Eric Zimmer 00:09:14  And that comes up in this book again and again and again, which is to recognize on one sense, the reality is you’re not going to get to do all the things that you could think of, that you want to do or that matter to you. Like, that’s not going to happen. And I feel like I recognize that early in my life and wrestled with it a lot. Like it was a pain. It felt like a pain. I feel like I’ve become a little bit more accepting of it over the years.

Chris Guillebeau 00:09:41  Interesting. I think it’s good that you recognize that early in life, because people often tend to. Comes a little bit later. You know, if at all. I think some people never experience it. But if you understand, oh, this is a this is a problem. It is a pain point. And I have to accept, you know, that I’m not going to be able to do everything I want to do. And, you know, we I think it’s interesting because with kids, we’re always telling kids like, you can dream big and like you can be anything.

Chris Guillebeau 00:10:06  I think that’s very helpful, you know, for developing an imagination, you know, at a certain age. But then, you know, at some point the messaging has to shift of like, okay, you can do anything, but you probably can’t do everything right. So, like, what is it that you really want to do? And actually to really pursue that thing, you’re going to have to close some other doors. And so it is painful. It is difficult. But on the other side of that pain, it’s actually something much greater. On the other side of that pain is like, oh, it’s actually joyful, right? I could spend my whole life regretting things that I didn’t do or paths I didn’t go down, or I can just accept that’s how it is for every life. You know, for every person, for every life and for every. Even if you’re just thinking about your own life. Like for every timeline of your life. Like for every path you could go down.

Chris Guillebeau 00:10:51  Like some doors have to close for others to open. And so it can actually be kind of exciting and relieving once you kind of work through it. But I think, at least for me, I was just stuck in not being able to to work through that and just, you know, feeling so much angst and regret over it.

Eric Zimmer 00:11:06  I was just recording an intro for another show that will release sometime in the future, but this idea was in there. It was about desire and recognizing desire and looking at desire and saying like, am I willing to pay the price to recognize that desire? And in the cases where you realize, no, it’s a real relief to set those aside. And I was in it, I was sharing. Like for me, and I’ve shared this on the podcast before about when I started this podcast was about when playing in bands had wrapped up for me and I had this. I wanted to be in a band. I want to be in a band. I want to be.

Eric Zimmer 00:11:45  And it was always kind of there. And I looked at my life and I was like, the way I’m traveling and the fact that I want to do this podcast means that’s off the table, at least for now. And that turned out to be a relief. I mean, of course there’s some sadness over it, but it also turned out to be a relief because I wasn’t carrying this thing around, that I was feeling bad about myself for not doing. And I think this is to what you’re saying.

Chris Guillebeau 00:12:08  And it allows you to it allows you to fully develop this new creative outlet, right? And to really focus on it and do it well and like. And how many years has it been now? Right. Like when I talked eight years ago or something like 11 years, 11 years. It’s very rare. Of course, as you know, you know, for a podcast to continue so long and to grow, and I think it’s because you had to like let go of some other things, but you’re not letting go of all of your creativity.

Chris Guillebeau 00:12:32  I guess that’s the other point. It’s not like you’re like, oh, that was my creative life, and now I’m letting go of it. It’s your creative life develops, you know it develops, it changes, it evolves. And you could still be, you know, playing bands and doing that. And that’s fine. That’s like that’s another permutation. But, you found something. I would say it’s probably better you found an evolution in a transformation.

Eric Zimmer 00:12:53  Yeah. And there may be a time that I do that again when I’m not traveling so much. And so I think that’s the other thing often is season of life. Right. Recognizing what season of life are you in? Like my the editor and my best friend for the show, Chris, they recently adopted a baby, and he’s he’s my age. And so his season of life has just suddenly shifted dramatically. But recognizing that like, okay, the season of life I’m in right now looks very different than it does with me and my son, who’s 27, very, you know, very different seasons of life.

Chris Guillebeau 00:13:31  I think what you want in different seasons, your life changes what you bring to the table your capacity And I think a lot of people just don’t own this or they don’t recognize this. Maybe they’re kind of rebelling against the change. It’s uncomfortable. It’s like I’m used to doing it this way, or they just don’t always realize, like they don’t realize that the very, that very point about seasonality and lifespan. I mean, that was difficult for me. And I eventually kind of learned to accept you can kind of fight against it for a long time, but you’re not going to win. Right. Yeah. And so it is much better to be like, okay, you know, that’s I had these moments, I had these peak moments for a long time. And it’s really great that I had those moments. And I probably need to do something different. I’ll have some other peak moments or I’ll try something else, you know. So these are things I think, that are important to work through in life.

Multiple Speakers 00:14:39  So the book.

Eric Zimmer 00:14:40  Starts with more of addressing that daily routine part. This feeling that there’s just not enough time in the day. And there’s a couple different things that we can talk through. But I wanted to bring up the idea of time blindness. You’ve got a chapter that says time blindness hinders your sense of time. What is time blindness?

Chris Guillebeau 00:15:02  So time blindness is a condition that’s experienced by a lot of people with ADHD or another type of neurodivergent, but not exclusively like other people you know who might be more neurotypical can also experience this. Basically, it kind of refers to our inability to estimate how long something takes. And a lot of people think, oh, I’m really good at keeping up with time. But, you know, first of all, even if you are really good at keeping up with time, it’s not the best use of your cognitive attention. Like, we all have limited cognitive energy we can give, and there are clocks and timers and tools that are much, much better at keeping up with time.

Chris Guillebeau 00:15:36  So you can be thinking about lots of other things. But in addition, a lot of people are just like, we really struggle and I can say, include myself in this too, because I have ADHD. Like, we really struggle in like I’m going to just try to do one more thing, you know, before I run out the door to this meeting or to run this errand, and then we end up being inevitably late. Yeah. Or it’s like I’m working on a task and this task is going to take, you know, X amount of time, but actually it’s going to take a good bit more because I didn’t think about the tasks that precede the task or what else has to happen, or, you know, just the time to transition and all this. So basically, like we don’t estimate time. Well, and one of the best things you can do is to allow more time for transitions and allow more time to get somewhere or allow more time between meetings and commitments and such. And it just makes your life so much better.

Chris Guillebeau 00:16:21  It’s a very simple recommendation. I wrote a little manifesto for the book, and I had like my top ten recommendations, and I kind of put it at the top of like, allow 10 to 15 more minutes than you think you need for every task and for every transition. And if you do this, it’s going to make your life better. Because a lot of people, they really resist this idea of like adding extra time because they just feel like they’re losing something. You know, they’re like, what if I leave ten minutes early? What am I going to do with that? Like, I’ve wasted that time, you know? And the reality is, if you’re often late to things like a lot of people are, you’re probably not going to go from being like ten minutes late to always being ten minutes early. Most likely you’re just going to be on time, right? but even if you are a little bit early to things like, is that the worst thing in the world? You know, like, you know, bring a book, bring do something right.

Chris Guillebeau 00:17:07  Like, like you’re going to have a little bit of extra time. Mostly you’re going to feel better. So it’s mostly I should say it’s partly a strategy of like logistics and organizing your life. But I think it also is about relieving some of that stress that you feel, because if you’re constantly running behind, then it has a high cognitive cost.

Eric Zimmer 00:17:24  Yeah. As somebody who used to be a software project manager, I can tell you that it’s not just people who have ADHD who don’t know how long something’s going to take. It’s pretty quick. I mean, I just basically was always like at least double what they said, how long it was going to take. And then there were certain people that I knew, like, okay, you’re gonna probably have to 3 or 4 x that, like they just have no sense. And I think we want to be optimistic. You know, we’re always planning. I think a lot of the plans we make are based on best case, which rarely occurs. Sure.

Chris Guillebeau 00:17:57  And so one time, maybe one time, I did this task along, you know, and this long took. Right.

Eric Zimmer 00:18:03  So yeah. And the the extent that I use timers, alarms and calendars is amazing, I would be lost without them. Like, if I’ve got ten minutes. Like, say our call ended and I have another call in ten minutes. If I do not set a timer for ten minutes, I’ll start doing something and I’ll look up and I’ll be like, oh, well, I’m ten minutes late. Now, like again and again. It’s. And so I think when we recognize these things about ourselves. We can put systems in place that make it better. And there’s a lot of great recommendations in this book for that exact thing.

Chris Guillebeau 00:18:38  Yeah. That’s great. You found those systems that work for you. I imagine it’s made a big difference in your life, like doing those, installing those timers and setting up the countdowns and all those things.

Eric Zimmer 00:18:46  Yeah, it’s sort of also, like with my memory, I just realized I remembered so little, I was like, I just early in my life was like, it all has to go.

Eric Zimmer 00:18:54  It all has to be put in some storage keeping place. I think sometimes being really, really.

Multiple Speakers 00:19:02  Really bad at something.

Eric Zimmer 00:19:03  Causes you to develop systems faster than the people who are only a little bit bad at.

Chris Guillebeau 00:19:08  It. I think you’re absolutely right. Yep.

Eric Zimmer 00:19:11  What are time rules? You talk about time rules exist to serve you. You don’t exist to serve them.

Chris Guillebeau 00:19:18  Yeah. When I when I say that it’s like a chapter heading. It’s meant to be like a suggestion or an aspiration. Like our lives are governed by time rules, and some of these things are internalized at a young age. We grow up and we under like a certain environment with our parents or other family, and it’s like, this is what happens at certain times. You know, a dinner is usually served at this time, and it’s usually pretty consistent in whatever family. Or maybe it’s very inconsistent, but there’s usually some sort of like, this is how time operates in your life. And so you grow up and you don’t usually question that very much.

Chris Guillebeau 00:19:51  And then you might end up, you know, kind of developing these rules about time or also engagement with people about, you know, I have the rule that I must complete all of these things before I begin something else, or I have a rule. I respond to every email within an hour or within 24 hours or whatever. And so you have a lot of these things that are probably not very defined, like you’ve never written down, like you’re on my list of time rules, but nevertheless they affect your life in a lot of ways. So I think it’s very helpful to one identify like what are the time rules that you have been operating by? Where did those come from and are they currently helping you or serving you? You know, so in your case you might say like, well, I’m using timers to keep up with with things, you know, between different appointments and such. Is that serving you? Definitely. Like this is a good time rule for you. Yeah, right. But I think a lot of people, when they start thinking about this, they they notice some things that are not necessarily that helpful for them.

Chris Guillebeau 00:20:46  And if they could maybe let those go or develop some other time rule, then they might actually be better off. You know, and I always encourage people to like flip the script a little bit and think about what you really want to do and like. Speaking of priorities. Like what is most important to you? Not not what is most important to other people who have expectations for you? I’m not saying those things are irrelevant, but if you’re thinking about your life and how you want to spend it, you know what do you feel like you’re not giving attention to that you would like to? You know, it could be some hobby or some some personal development thing or something you want to learn or just practice or whatever it is, you know, and then, you know, is there a way you can start incorporating that a little bit more in your life, and can you set some time rules around that? And like, I’m going to do this thing before I do these other things. so it’s just kind of a way, like a little schematic of thinking about how you actually spend the hours of your day and trying to align them with your, your core motivations.

Chris Guillebeau 00:21:39  And something that I think is really important to keep in mind is like, if you don’t make these decisions for yourself, like if you don’t decide how you’re going to spend your time, most likely someone else is going to decide that for you, right? Like, if you don’t just make decisions throughout your life, like most likely you’re going to have a boss, you’re going to have a working environment. You might have a partner, a relationship, family, other people like the decisions will just end up being made. And maybe those some of those decisions are great and fine and comfortable and the same ones you would have made on your own. But most likely you probably make some different ones if you took more ownership and autonomy of it.

Multiple Speakers 00:22:11  You have a.

Eric Zimmer 00:22:12  Chapter on cognitive distortions. Why are cognitive distortions important in managing time? Anxiety?

Chris Guillebeau 00:22:21  Cognitive distortions are essentially beliefs that we end up internalizing that affect a lot of our behavior. And so we might experience this cognitive distortion of personalization, of feeling like either people are out to get us.

Chris Guillebeau 00:22:39  It’s not so much like paranoia like that, but just that we are a failure where other people are thinking poorly of us, other people are judging us all the time. You know, if we make a small mistake, it’s a disaster. All all is lost. And, you know, black and white thinking is another distortion, right? There’s a lack of nuance, you know, and so if you begin to kind of recognize this in yourself, and I can be a very rigid thinker, it’s something I’ve had to kind of work through and catastrophizing as well. Like, you know, everything is just terrible because one thing is not as amazing as I hoped, or I didn’t achieve the outcome that I wanted to with this one thing. Right? Yeah. Then once you begin to recognize that, then you can start to kind of tell yourself a different story. You know, and realize like, oh, okay, maybe it’s actually not that. You know, if I go out in the woods, I might not be attacked by a bear, right? Like, there’s there’s alternatives.

Chris Guillebeau 00:23:28  Like, other things could happen, you know? Yeah. and so I, we put this in the beginning of the book also, just because I think when I first wrote, I wrote like five drafts of this book. Like, I just kept writing and writing, which I wouldn’t necessarily recommend as an author. Like, I think 2 to 3 drafts is good.

Eric Zimmer 00:23:44  Good, good.

Chris Guillebeau 00:23:45  Yeah, yeah. if I knew how to get to the fifth one first, I would have done that. It’s not like I wanted to keep doing it. But the point is, I had a lot of, like, philosophy and, like, theory in the book. And I, as I kind of wrote draft to draft, I kind of removed a lot of that. I kept some of it, but like, I really wanted it to be very practical and to address what I think is a really deep emotional need that people have. And when people feel really stressed and distressed and overwhelmed, they don’t need philosophy or theory.

Chris Guillebeau 00:24:15  They need to know, like, how do I get out of this? Right? And so that’s why I wanted to talk about cognitive distortions early.

Eric Zimmer 00:24:22  Yeah, I really like that section. I have a phrase I use a lot, which is extreme language causes extreme emotions. And in there you have a section called Everything is Ruined, which is I just I just love that that phrase has that phrase has all sorts of problems in it. Right? Like everything is a cognitive distortion because you are a black and white thinking and then ruined your catastrophizing. I just think it’s one of those phrases, it’s all ruined.

Chris Guillebeau 00:24:51  You know, like we can all see that, that that thinking is problematic. You know, if our friend is doing it, it’s very easy to be like, hey, man, you know, like, let’s look at this a different way, you know? But when it happens to us, you know, then it’s it’s difficult. Like we have to kind of learn to do that.

Chris Guillebeau 00:25:09  I mean, I think this is, you know, I’m not the one who came up with this idea, but learning to speak to ourselves as we would to a friend is is pretty helpful advice. It makes a lot of sense. And you’re like, oh yeah, I wouldn’t actually talk to, you know, a friend who is struggling or suffering in this way. I wouldn’t just say, get your act together, you know, which is how I often speak to myself. There’s probably a more effective route to creating whatever the behavioral change or the change in my emotional state than just the tough love thing all the time.

Eric Zimmer 00:25:37  Right. I think the other part of that idea, talk to yourself like you would a friend that is so valuable is there’s this thing Ethan Cross from the University of Michigan talks about called Solomon’s Paradox, meaning I can be really wise when it comes to your problems. I’m terrible at my own, basically, like King Solomon was this way. Apparently he was very wise, but his own life was a train wreck, right? If you actually imagine what you would say to a friend, if you actually do that imaginative act of putting yourself in their shoes, not only are you kinder you.

Eric Zimmer 00:26:10  Sometimes you can sort of hedge around that Solomon’s paradox a little bit because that’s the thing we need. Often with cognitive distortions is we need a different voice in our head.

Chris Guillebeau 00:26:21  Yep. You have this tunnel vision thing, right? And so it’s just like you said, you need a different perspective review I like I ran a note about that. Solomon’s paradox. Yeah, well, Eric, I’ve never actually had any problems, but I’m glad.

Eric Zimmer 00:26:31  But you’re just assuming. Yeah. Sure. In my case, yes. I want to kind of go back, maybe to the beginning, because the first section of the book is to give yourself more time, which sounds kind of impossible. Where do we start with that idea of giving ourselves enough time? Because a lot of these things that we’re talking about, about prioritizing what’s important, about putting systems in place, about all these things, require some degree of time. And if we’re overwhelmed day to day, we feel like we can’t already keep up. How do we find time to do some of these other things?

Chris Guillebeau 00:27:10  They do require time, but I think they also require capacity and they also require the belief that this is possible.

Chris Guillebeau 00:27:18  I have to believe that I can be better, right? And then I need to have the capacity or the energies to somehow address that. If you start by telling people like you need to build systems into your life, I feel like that’s very it’s true. It’s interesting because it’s true, it’s true and it’s helpful, and yet it’s very off putting. Or at least it leaves people feeling kind of discouraged, you know, because they’re like, okay, you know, because, like, I’m just overwhelmed. What are these systems, you know, how do I do this? So I think one of the most important things you can do in your life is to give yourself the gift of time. There’s a cliche about time is the most precious resource, which is also true. It’s a cliche and it’s true. It’s the most precious resource. Yet we don’t really live that way so often, so frequently. So, so many of us. And so a really practical thing you should start with is just and I think everybody can do this and everybody probably, you know, I don’t want to say should, but I think it’s very helpful is to begin just noticing how you spend your time and just that’s that’s all you have to do, right? If you’re like, oh, I like this concept, but I don’t quite know what to do.

Chris Guillebeau 00:28:19  Just notice how you spend your time and do that this week. Like pay attention to how you spend your time and how you feel about it. Like as you’re going through the day and ask yourself, like, what is bringing me energy? Like good energy? What is draining my energy? In an ideal world, what would I like more of? What do I want to do less of? Who are the situations or the people that are, you know, positive for me and negative and just without even doing anything else, right? Like, you just start with this. And I think if you start with that, like you naturally begin making some other decisions and just kind of getting a little bit closer to like, whatever your desired truth is. And then to get more practical and you’re like, okay, like, how do I actually give myself the gift of time? So, you know, a few years ago decluttering was like a big thing. And like, I mean, it still is, but like, I’m going to go through my house and like, clean stuff up and tidy up my space.

Chris Guillebeau 00:29:10  And I think that’s helpful and fine and probably good. But again, if time is our most precious resource, then it’s not so much like our physical possessions that are stressing us out. It is our time commitments. So I have a little exercise about time decluttering. How can you like go through your calendar and like what have you been added to on your calendar that you could remove? Maybe you agreed to do something at some point and you need to be on that meeting. Do you need to do this thing like, you know, and so take a couple of things off, right. Start taking items off your calendar. Try to reduce the number of notifications you have on your phone and you close an inbox. A lot of us have multiple inboxes. We’ve got email. We’ve got social media, which all has direct messages. Maybe you have other means of contact and such. Can you close at least one of them down? I’m not saying you have to close yourself off to the world. It’s just like a little bit, right? What can we do when you start practicing these things? And I think that is helpful.

Chris Guillebeau 00:30:02  And then as you are like removing you kind of notice because you’re continuing to notice. How does this feel? Right? I’ve just cleared up a little bit of space before I put something else in that calendar appointment that I have have cleared. Let me just think about, like, what do I actually want to do? How do I want to to spend my time? And I think that’s an important place to start. And it gives you some confidence and capacity to think about the rest of the things.

Eric Zimmer 00:30:41  Yeah, I love that idea of just paying attention because there’s always that observer effect. Also, the minute you start observing something, you almost immediately start to improve it. I think in a lot of ways it just it just sort of starts to happen. There’s another part in there where you talk about an identity shift, and I really like this, you know, shifting from something like, I will always feel frazzled and overwhelmed to I’m a person who is figuring things out like that is a totally different reframe on where we are.

Chris Guillebeau 00:31:12  I want people to know that if they are distressed about like where the time is going and what am I doing with my life? All these questions, I think it’s really, really important to know that things can be better like that. You can make this identity shift, and the identity shift doesn’t mean that like every one of your life problems is solved. Like, of course not. But it does mean that that you know you can be better tomorrow than you are today. Like there’s something you can do now that will help your future self. I think if you don’t have that internalized belief, then you can feel really discouraged and even clinically depressed just because you’re, you know, like life is meaningless. Like, okay, well, life is meaningless, but in the meaninglessness, where can we find meaning? You know, I think that’s where we have to kind of get to.

Eric Zimmer 00:31:57  What I like about this book is it is hitting this thing from a couple of angles. So we recently created a four week email course called overwhelm is optional, which the entire point of the program.

Eric Zimmer 00:32:09  It’s not a time management course at all. It’s all a course about how do I relate to my full life as it is in a different way, so it feels less overwhelming. And it’s also really helpful to do things that improve your quote unquote, time management ability. And I think that’s what you’ve done really well in this book is you’ve hit both of those, you’ve hit like, here are some really practical things you can do, you know, steps you can take. And here are some ways of thinking about this problem differently so that you relate to it differently. And if you’ve got a problem that you can both partially solve and relate to better, you’ve come a long way.

Chris Guillebeau 00:32:52  Well, thank you for saying that. And your course sounds very helpful as well. I think, you know, for me, I wanted to address the psychological problem of feeling overwhelmed as opposed to the productivity problem or the how can I be more productive? And I think as a person who, like, read every productivity book and like really got into like all the methods and like every journal, you know, every bullet journal.

Chris Guillebeau 00:33:16  I got a variation. Yeah, exactly. I know, and I and I loved that. And I also kind of realized. Am I getting better at doing the wrong things? You know, I’m getting really good, very effective at doing the wrong thing or very efficient, I should say, at doing the wrong things or not always the wrong things. But like, I was constantly trying to, like, win this war of like, oh, I want to do all these things, and I want to be more communicative and more responsive to people and not let anybody down. And, well, that’s impossible in life. You’re going to let people down. Right. I feel like all of those methods and tools and tips and such, you know, they’re kind of predicated on this false promise, which is that you can do it all. And so I think it’s much more important, like as we started from the beginning, like, let’s accept that there’s a lot we can’t do. And in that acceptance there’s some grief and some sadness for sure.

Chris Guillebeau 00:34:03  But as we work through that and accept it, then we can probably get more excited about the things that we are able to like. You know, whatever limited control we have or autonomy or choice. You know, how are we going to spend that? And that’s that’s exciting. Once you can get through it.

Eric Zimmer 00:34:17  We talked earlier about competing priorities. You’ve got a chapter called Use Rules of Engagement to decide between competing requests. What are competing requests? Is that different than competing priorities. And how do we use rules of engagement to to sort that out?

Chris Guillebeau 00:34:33  Yeah. So rules of engagement kind of borrowed this from like a military concept of like, you know, how generals and armies and soldiers are supposed to engage, you know, in any kind of conflict. And there’s various rules about proportionality and there’s rules about, you know, who can strike first and, you know, all this kind of stuff. And so, like, we don’t have to stay on the military metaphor too much. But I like this idea of, like, okay, throughout our life or throughout our day to day.

Chris Guillebeau 00:35:00  Let’s just say we’re constantly encountering, you know, a lot of requests or demands or opportunities for our time, whether it’s somebody asking directly or it’s also just all the different distractions, you know, that we tend to encounter ourselves, especially with with being online. And so most of us tend to just kind of go through the day somewhat ad hoc, you know, and we have like a little bit of a schedule. We have some outline, but we don’t necessarily have a plan for how we respond to, like different requests and things that come up. And so maybe it’s helpful and you could do this very structured or rigid, like or not. Maybe it’s very loose to just think about what are the rules of engagement for how I spend my time. And, you know, if I have chosen to prioritize something, then, you know, what does that actually look like? So, you know, I talked to a couple of people who were like training for a marathon, for example. And so if they do that, they have like it’s going to require a certain blocks of time for the training, and it’s kind of non-negotiable.

Chris Guillebeau 00:36:02  Like, you can miss some training sessions, but you can’t miss too many of them. Like, you have to make this a big part of your life. And so maybe your rule of engagement is like, you do this, you know, first thing in the morning before anything else, or if that’s not possible for you. I think that one of the people I talked to, you know, she had to do her training, like after work. And so that was a little bit hard because she’s tempted to just like crash out after work and do other stuff. But she’s like, no, no, I have to kind of set this up in a way that there’s a show I like to watch, and I really enjoy that show. I don’t feel guilty about watching that show. I’m not going to immediately come home from work and like, go sit on the couch. I’m going to do my, you know, workouts first and then I’m going to switch to that. So that’s just one example.

Chris Guillebeau 00:36:39  But I think there’s lots of ways to think about, you know, setting up rules of engagement for yourself that that again serve you. It’s not just designed to like make you work harder. They need to like, serve your overall like interests.

Eric Zimmer 00:36:49  Do you have some for yourself?

Chris Guillebeau 00:36:51  Yeah. Do I have some for myself? I think one thing is I tend to do my best work in the mornings like my creative work. So I try to do like calls or conversations a little bit later. I try to like always, like when people ask for a call, I’m like, can we do it at this at this time? Like, these are times I’m available. I always work with lists. Like I constantly have a list next to me and I’m like, okay, I’m doing it. This is what I need to do. I’ve got three things I need to do today. What are those three things I’m going to feel good about myself if I get like, these three things done. There’s a lot of other stuff I would like to do.

Chris Guillebeau 00:37:23  But, you know, if I get to that, that’s great. Here are the things that I, that I need to do. And so I’m going to try to avoid, you know, too many distractions or other things until those things are done. It’s pretty common, I guess, but I also feel like it works.

Eric Zimmer 00:37:35  Yeah, yeah. One of mine is I generally can’t say yes to anything without consideration.

Chris Guillebeau 00:37:44  Okay. That’s great. Wow.

Eric Zimmer 00:37:45  Right. Because there’s a ton of things I want to say yes to. Like if you presented me an idea, if you’re like, Eric, why don’t you come hang out and we’ll go do this for two months? I’d be like, yes, because I want to spend time with you, I like you. That sounds great. Yeah. And I can’t consider those things outside the context of my life. I just in my brain, I’m like, I want to do it. Sounds fun. And I might already have nine other things to do that.

Eric Zimmer 00:38:12  Right. Or and so for me that’s been one is like even though I’m enthusiastic about something. Back to our point before not everything fits right. And so I have to look and be like okay, well I can’t do that and do that and do that. And so just learning to be like, I’m really interested, let me get back to you. As, like as a starting rule was like a rule of engagement.

Chris Guillebeau 00:38:33  That’s smart. I’ll make a suggestion for the listeners. Something that I’ve heard from a lot of people has been helpful. When you’re asked to do something that is far in advance, whether it’s a month in advance or three months or however long, we tend to say yes automatically just because it’s far in advance, you know? Right. Or we think, oh, this is okay. You know, maybe I want to go to this person’s wedding. You know, in three months or six months, or maybe it’s a work obligation. Or maybe it’s. It could be anything.

Chris Guillebeau 00:39:00  Right. And so we say yes. Not really thinking about our future self, you know, or like, like maybe my future self will want to do that. So then of course, like the time comes up and you’re like, oh, this is on my calendar, I don’t know. And then you’re like, should I go and not really enjoy it or do I back out? But I have to have that conversation. So to avoid a lot of that, it’s very helpful to think about future commitments as if they were happening like now, like tomorrow or the next day. You know, if somebody says you want to do this thing, imagine if it was coming up very soon in the near future. You know, would you say yes? And if you would, that’s great. Then you’re like, yeah, of course I would love to do that in three months or whatever. But if your answer is no, you know, the way you feel is probably not going to change. You know, over however much the time is, you’re still going to feel the same way.

Chris Guillebeau 00:39:44  So maybe now it’s like now you have an opportunity up front, not commit to that thing because, you know, okay, I’m not going to want it to do it later. So treat future obligations as if they were happening very soon. And I think that also creates long term. You’re buying yourself some time now and you are thinking more about your future self.

Eric Zimmer 00:40:00  That’s a really great idea. I think it’s also a really great idea, because we always assume that life in the future will be calmer. Right, right, right. Exactly right. We’re like, oh yeah, well, three months from now I’ll be past, you know. Oh, I’ll be past my book launch. Things will settle down that.

Chris Guillebeau 00:40:17  This is the time for this and this is oh, it’s the holidays. That’s it’s going to get things are always busy.

Eric Zimmer 00:40:21  Things are always. Exactly. Yeah. There’s always too much I want to talk about the reverse bucket list because you’ve put a lot of things in front of you, like, I want to do this, I want to do that right.

Eric Zimmer 00:40:32  Like you, you’re striving at things. But talk to me about the value of the reverse bucket list and how that’s been helpful for you personally.

Chris Guillebeau 00:40:40  Yeah. So I am a future oriented person, or at least that’s my default state. I’m always thinking about what’s next, and in some ways that’s fine and healthy in other ways. You know, I’m not really, you know, appreciating the present moment or reflecting on like, good things in my life that have already happened. So I should I should say first the reverse bucket list. It’s kind of exactly like it sounds. The bucket list that everybody’s familiar with is like all these things I want to do in my life one day, and I want to go to Portugal for five weeks, and I want to ride the hot air balloon and learn to speak French and all these things. And so Reverse Bucket List is looking back and like, what are the cool things I’ve already done? Yeah. And, you know, it’s a bucket list. It can be anything.

Chris Guillebeau 00:41:22  It’s like people often think about adventurous things and I think that’s helpful. But it could also be, you know, I made a really good relationship choice, you know, x number of years ago or something, or I was in a difficult spot and I found my way out of it. or. Yeah. Just anything that you are proud of. And when you look back. And so what I found when people do this as an activity, it’s like, just take some time and write down, you know, it’s been 15 minutes and write down the things you were proud of in your life that that you had some choice or decision making ability or some initiative you took to make those happen. People remember stuff that they have completely forgotten, and it’s usually like really big things in their life too, which is funny. You know, it’s just like they’re not thinking about those things. And so I think it’s just a way to to appreciate yourself more, to be more grateful for, you know, who you have allowed and enabled yourself to become.

Chris Guillebeau 00:42:11  And maybe it also helps you think a little bit about like, oh, you know, that was a good thing or a good feeling or a good, you know, sentiment or something. Maybe. Maybe I want more of that in my life. How can I get closer to to that when I did that thing, you know, when I was 20 or 30 or 15 or however old, like I want to do more of that. So for me it was very helpful just because, as I said, I’m always thinking about what’s to come. I don’t always like nostalgia. Sometimes I’m like distrustful of it. But when I did the reverse bucket list, I was like, oh, I have done a couple cool things, you know? That’s nice.

Eric Zimmer 00:42:43  Yeah. One of the things I love about your writing is it’s very practical. It’s also there’s a lot of self-reflection in it. And one of the sections that really caught me was you sort of describing how for years you were I mean, you said a goal to visit every country in the world, right? So that’s a pretty itinerant type lifestyle.

Eric Zimmer 00:43:06  And how you did that for a while. And then life sort of switched and you sort of stayed in one place and did the same thing a lot. Like, I don’t know how many podcast episodes you did, you probably did more podcast episodes in like three years than I did in like 11 or something. Right? Then how you found yourself on the other side of that kind of thinking back to that you that used to do more things right? And I love this idea of sort of shifting between these things. Can you talk a little bit for you? Because this is a problem I have with me. It’s balancing novelty and and the future and all these things that we’re talking about, along with the ability to be present, to be consistent, to be here alive now. And I sense that in that section from you, that challenge.

Chris Guillebeau 00:43:51  Yeah. I mean, I think there’s just a there’s a creative tension to it. And I don’t know if it’s balanced that we’re all seeking, you know, like balance is like balance feels very mid, you know, I mean it feels very like like I want to live on the edge, you know.

Chris Guillebeau 00:44:05  But maybe, maybe it’s the edge that changes. Like I want to live on the edge. But what that looks like is different you know over over time. And yeah, I mean, I’ve tried to think about, you know, how you framed that question. And I was just kind of remembering. I was like, oh, yeah, I was doing all those countries. And then the podcast and, and also the podcast I was doing was very simple. It’s not like these in-depth conversations like you’re doing. Just to be clear, I was doing like very short episodes. I guess some of it is a grass is greener thing. Some of it is like, oh, when I’m doing this, then I missed this. You know, I think another part of it is I personally am comfortable having a portfolio of things that I do, and I’m not a kind of person that’s like, this is my niche, this is my lane. I have to do this. I have a number of good friends who have been very, very successful, you know, in writing books or in life or in work or business by saying like, this is my narrow topic and I’m going to and I think that’s admirable for people who have that bent.

Chris Guillebeau 00:45:00  But for me, I’m, I’m not that. And so for, you know, whatever fulfillment I have tends to be and like following something for a while and going deep with it and hopefully connecting it to other things. So it’s not completely out of left field, but it’s not going to be the same thing that I’ve been doing before, or else I’m just going to end up feeling kind of, I don’t know, bored or kind of stuck and not challenged. I do want to be challenged. I guess that’s part of it.

Eric Zimmer 00:45:25  The other thing that you’ve been doing is writing a really good Substack called A Year of Mental Health, which I encourage people to check out. You’ve been doing a post with three times a week about mental health for the last year.

Chris Guillebeau 00:45:38  Yep. It’s a little bit of my own journey and such. And then also other people’s experiences and just trying to provide some tools and activities for reflection.

Eric Zimmer 00:45:46  So what are the posts on there? Recently that I saw was about this very thing.

Eric Zimmer 00:45:50  It was about specialists and and and generalists. And in it you make sort of the point, like if you’ve read this far, you’re not a specialist, right?

Chris Guillebeau 00:45:59  I think most people are not. I think most of us are not.

Eric Zimmer 00:46:02  I agree. I mean, on one hand, you could say I’ve been in the same lane for all this time and the show’s broad enough to allow me to sort of pull on a bunch of different threads to me, within reason. Sure. So today, what’s your process of thinking about, like, here’s what I want to do next year, or here’s what I want to do over three years. Like, how are you walking through that, knowing that being a generalist means there’s there’s a bunch of different places and directions you could go.

Chris Guillebeau 00:46:34  Well, first I have a comment on what you mentioned about your show. Like you’ve been able to go on a different, you know, go pull on a few different threads and such. Well, a lot of different threads, but yet it’s still somewhat connected.

Chris Guillebeau 00:46:44  I think that’s really key. I think choosing the right theme was really critical for you, right? And you chose a theme that is is deliberately broad, yet it also means something. And I think that that was the key. And so I encourage people to like if you’re trying to figure it out, like I’ve got this thing and this thing and this thing, it’s like what unites these things? Like what brings them together. And so that’s like when I started the blog the Art of nonconformity long ago, it was kind of like that. It was like, oh, I’m interested in this. Like the tagline is like unconventional strategies for life, work and travel, which is like the opposite of a niche, right? It’s like life, work and travel. It’s like everything, you know, right? Yeah, right. Hopefully there’s like a controlling idea there. You know, the controlling idea. I borrowed that phrase from Don Miller. He’s really good about this. you know, it’s like, what is it that you want people to take away? And for me, it was like, you don’t have to live your life the way other people expect.

Chris Guillebeau 00:47:37  Within that framework we can do a lot, you know, but yet it’s also, you know, we can go in different directions. So as for how I decide, I think at this point, how do I decide? I mean, I there are certain mediums that I like. I love writing books. I’m excited about your book. Next spring, make sure you give me a galley. I would love to see it in advance. We can help. I love writing books. That’s a medium that I have been with for a while. I like doing events. I have a new event that I started earlier this year and I’m doing round two next year. It’s all about bringing neurodivergent people together, and so there’s a lot of planning that goes with that. So that like these kind of cycles, they tend to take up a lot of space in a good way. I don’t know, I try to leave room for like 1 or 2 other big things each year, and it’s not always super strategic.

Chris Guillebeau 00:48:25  I don’t know, like you said, three years, I’m not sure three years from now what those things will be. Yeah, I guess I think in like a 1 to 2 year cycle. And I do like a little bit of an annual review every December where I’m looking back on my year and looking ahead. And what does this month look like? What does this month look like? Okay. I have a book coming out, so I’m doing book tours. Okay. This is event season. Oh, this is like a little down space so I can use that time. There’s like 60 days here where I can, you know, build some other creative project. And it’s not like I’m doing nothing else. Like there’s still like, you know, probably 20 hours a week. That’s kind of consistent throughout the year. But then I try to have this, like good block of time. That kind of varies a little bit.

Eric Zimmer 00:49:04  You have a chapter title that I think is funny. Be right back.

Eric Zimmer 00:49:08  I’m just going to disappear and never return.

Chris Guillebeau 00:49:11  What is what’s that about?

Eric Zimmer 00:49:13  What’s that about? I mean, I think we all relate to it on some level. You hear it and you’re like, oh yeah, okay.

Chris Guillebeau 00:49:17  Well, right. I think it’s about avoidance and I feel like I should do another book. Like all on avoidance.

Eric Zimmer 00:49:23  Yes.

Chris Guillebeau 00:49:24  Just. Yeah.

Eric Zimmer 00:49:25  Yes.

Chris Guillebeau 00:49:26  Just because I think I began that chapter, you know, talking about these stories of people, there was a British man who was facing this prison sentence for fraud. And so obviously he’s going to prison. That’s a big deal. But it wasn’t like a life sentence, you know, it was like relatively minor. And he pretended to be in a coma to avoid going to prison. And his his act was so good that he actually was hospitalized. I think it was for like more than ten days and was convincing, you know, to doctors and nurses. I don’t even know how you would do that. Right.

Chris Guillebeau 00:49:58  But and he was eventually caught like a few weeks later. He’s like shopping, you know, on CCTV. But basically he went, you know, to such extreme effort to, you know, avoid something. And obviously that was a negative thing he was avoiding. But still. So I haven’t faked my own death. There’s other stories about people faking their death to like, you know, avoid stuff. So I haven’t done that, but I have been pretty good at avoiding things and like difficult conversations or things I should do. Or there’s a story I think about, like when I was really young and I started this business and I hated talking on the phone. I was so bad at talking on the phone. Like phone anxiety is actually a real thing. I don’t know if I had that, but I just, you know, if I had to make a phone call, I would have to psych myself up for like 20 minutes. I’d be, like, holding the phone and just practicing like a script, you know? And these are not for difficult conversations.

Chris Guillebeau 00:50:45  This is just like a normal, like, I don’t know, sort of sales process, but not even like a cold call. It’s like somebody wanted to talk to me about something. It was very hard. And so sometimes there was one time when somebody wanted to buy something and I just all they wanted was a phone call and I couldn’t do it, you know, I couldn’t do it. So this is a little bit of a long story, but I guess what I was coming to is like, this chapter is about how avoiding things I mean, not maybe not like a mind blowing revelation, but the more you avoid, the more space it takes up in your brain. And if you can find ways of compelling yourself to make progress, then you will feel better. And so one of those ways we talked about the reverse bucket list. I also have a to dread list, which is like all the things I am dreading. And it’s like, oh, I need to do. I need to send this email.

Chris Guillebeau 00:51:26  I need to make this call. there’s this, you know, technical tool that I’ve been paying for for two years that I don’t need. I need to go and cancel it, but they’re going to make me jump through some hoop, you know? So I need to like, do so. Making it to dread list and working through that list is very helpful.

Eric Zimmer 00:51:43  Yeah, avoidance is really such a profoundly bad strategy and yet such a completely compelling approach. Right? I think, you know, it’s just it just makes a lot of sense. And, you know, the more that we avoid, the thing gets bigger and bigger in our mind. I’ve got to talk about, like, rules of engagement or I have a rule I don’t I don’t follow it perfectly. But the general rule is if I’ve decided that something needs to be done that I really don’t want to do, the decision point is over. Yeah, I try and do it as fast as I can because I’m going to carry the dread all that time.

Eric Zimmer 00:52:27  If I just do it, it’s gonna it’s gonna suck. Either way, I also ask myself, like, are you ever going to want to do this? And if the answer is no, never. Because we get into that, like, I’ll feel more like it. Or maybe right if I’m never, ever going to want to do it, the sooner the better, because I just minimize the total units of suffering that go into that thing. But it’s really hard.

Multiple Speakers 00:52:52  It’s hard.

Chris Guillebeau 00:52:53  It’s great. I mean, I think it’s great that you’ve been able to like, do that. I mean, I think that’s one of those things. I hear that and I’m like, oh, I love that. I wish, I want to do that. Will I do it? I don’t know if I.

Multiple Speakers 00:53:02  Will.

Chris Guillebeau 00:53:03  Because to go back to the time anxiety, we can always feel the time with something always, you know.

Multiple Speakers 00:53:08  Yeah.

Chris Guillebeau 00:53:08  So it’s very easy to just okay, I need to do that and I’m going to do that.

Chris Guillebeau 00:53:13  Like I’m going to do that. Right. You’re telling yourself this, I will do that thing. But I also have these other things. Let me just do these other things. And then you just it never happens. I’ll do it tomorrow. I’ll do it tomorrow, you know.

Eric Zimmer 00:53:21  Yeah. It’s funny also because you talk about this idea in the book, friction loops in these loops, and I want to get to that in just a second. But so many of these things that I end up putting off that then cause avoidance and dread, it’s because there’s some friction in them. Right. Like picking up the phone is, is some degree if there’s just enough friction in it, even if it’s not a bad thing or returning a package to the UPS store, there’s just enough friction. I can’t tell you how many things I’ve initiated the online return, and I never take it to the thing. And then.

Multiple Speakers 00:53:57  I actually.

Eric Zimmer 00:53:58  Months later, I’m like, well, oh boy, it’s too late now.

Multiple Speakers 00:54:01  Right.

Chris Guillebeau 00:54:02  Right. And yeah, sorry to interrupt. I was just thinking, you know, friction. I feel like companies these days deliberately introduce friction into the process to make it harder to return packages. Right. And, yes, technically, there’s a return policy, and technically it is. You know, you can do it, but, you know, the more roadblocks they set up, they understand that the breakage will be higher and fewer people will actually return. And so it’s part of like in acidification, you know, in the digital age. So we want to move beyond. So we have friction loops in our life. And you know, what can we do to set up these loops, which is like what’s the opposite of a friction loop? What makes it easy for me to do this thing? Like, you know, we can identify all the things that are in the way of this thing, but what would it be like to create a process that actually makes it easy and simple for me to do it relatively?

Eric Zimmer 00:54:46  And so in the book, what are you focusing on with friction loops or ease loops? What is an example of a.

Eric Zimmer 00:54:53  I guess we just gave an example of a friction loop, but what’s an ease loop look like in comparison?

Chris Guillebeau 00:54:58  I think it could be as simple as like, you know, what is the the one thing I can do at the start of the day, you know, to begin the day, well, what is the task? And let’s not make it too many tasks. Let’s just say the one thing that will be helpful. What is a way that will help me settle into creative work? If you’re doing some kind of deep creative work, like what are the rituals you need to set up to, you know, to guide yourself into that? Maybe it’s like turning off the notifications on your phone. Maybe it’s making coffee or tea or, you know, making sure you have water. You know, whatever that looks like for you. I think if you design your life around, if you understand that life is about friction and ease and like, where can you create more ease in the things that you want to do, especially the things that could be difficult? You know, whether it’s the things you’re dreading or just the work that requires more than just your immediate attention, that work that requires you to kind of focus for a longer period of time.

Chris Guillebeau 00:55:49  How can you create ease?

Eric Zimmer 00:55:51  Do you happen to have the book handy?

Chris Guillebeau 00:55:52  I do, I have it right here.

Eric Zimmer 00:55:54  Okay. Can I ask you to read a section?

Multiple Speakers 00:55:57  Sure.

Chris Guillebeau 00:55:57  Nobody’s ever done.

Multiple Speakers 00:55:58  That.

Eric Zimmer 00:55:58  Okay, we’re gonna wrap up, but I would love to have you read the ending of the book, because I think it’s a very realistic and yet hopeful view of our relationship with time.

Multiple Speakers 00:56:11  Thank you.

Chris Guillebeau 00:56:11  Eric, and thank you for this wonderful conversation as well. I’m a big fan of the show and it’s great to be back. So thanks to all the listeners for listening. You suspected there wasn’t enough time for everything and you were right. This knowledge can be your advantage, your secret strength. If you keep it close to your heart, honoring its truth, it can bring you peace in the midst of overwhelm. It can help you remember that it’s okay to not do it all, because in fact, such a goal is impossible. And trying to do everything is what is stressing you out.

Chris Guillebeau 00:56:40  This cycle will not magically resolve itself, so you need to step in and put it to risk. But just as there is not time for everything, there is still time for so much. There is time for risks, leaps and adventures. There is time to advance, retreat, regroup. The days that lie ahead of you are filled with possibilities. There is time for big ideas. There is still time for dreaming. There is time to walk outside and look up at the sky. There is time to celebrate the miracle of everyday living. There is time to get closer to the people you love. There is time to love someone new. There are still figs on the tree waiting for you to select them. Above all, there is time for choosing. Truly. There is time for a life well lived.

Eric Zimmer 00:57:24  That’s beautiful. I think I’ll just end it right there with that beautiful and hopeful message. Chris, thank you so much. It’s such a pleasure to have you back on again, and I really enjoyed the book.

Eric Zimmer 00:57:36  We’ll have links in the show notes to the book. We’ll have links to your Substack, your mental health and the other places people can find you online.

Multiple Speakers 00:57:43  Awesome. Thank you so much.

Eric Zimmer 00:57:44  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do. We don’t have a big budget, and I’m certainly not a celebrity. But we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the One You Feed community.

Filed Under: Featured, Podcast Episode

The Science of Getting Unstuck: When to Keep Going and When to Let Go with Adam Alter

January 16, 2026 Leave a Comment

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If you’re feeling overwhelmed and don’t have the luxury of doing less, Overwhelm Is Optional offers simple tools you can use in under ten minutes a day. Learn more at oneyoufeed.net/overwhelm

In this episode, Adam Alter discusses the science of getting unstuck and learning to know when to keep going or when to let go. He explores why people get stuck in areas like work, creativity, and personal growth, and discuss the psychological and cultural factors behind feeling stuck. Adam also shares practical strategies for getting unstuck, such as breaking big goals into smaller steps, embracing curiosity, and taking action – even imperfectly. The conversation highlights the importance of acceptance, mindset shifts, collaboration, and self-compassion in overcoming plateaus and sparking breakthroughs.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • Exploration vs. Exploitation: The two-step process for achieving creative breakthroughs.
  • The concept of “stuckness” in various life aspects, including creativity, work, and relationships.
  • Psychological vs. physical stuckness and the emotional toll it takes.
  • Cultural differences in perceptions of change and stuckness (Eastern vs. Western perspectives).
  • The importance of acceptance and mindset in overcoming feelings of being stuck.
  • Strategies for breaking large goals into manageable tasks to maintain motivation.
  • The “plateau effect” and how to navigate periods of stalled progress.
  • The role of curiosity in fostering creativity and challenging the status quo.
  • The significance of action and starting small to overcome inertia.
  • The impact of physical movement and changing environments on mental clarity and creativity.

Adam Alter is a Professor of Marketing at New York University’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow, with an affiliated appointment in the New York University Psychology Department. Adam has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR’s Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world. Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.

Connect with Adam Alter: Website | Twitter | Facebook

If you enjoyed this conversation with Adam Alter, check out these other episodes:

How to Create Emotional Agility with Susan David

Thomas Sterner on How to Be Fully Engaged

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Episode Transcript:

Automatically Transcribed With Podsqueeze

Adam 00:00:00  More often. People quit too soon, so they stop things too soon. That doesn’t mean you shouldn’t say, all right, I’m done with this thing. I should move on. And it’s great to try new things. But I think our tendency is to say, this got hard, and I’m just going to abandon it.

Chris Forbes 00:00:20  Welcome to the one you feed. Throughout time, great thinkers have recognized the importance of the thoughts. We have quotes like garbage in, garbage out or you are what you think ring true. And yet for many of us, our thoughts don’t strengthen or empower us. We tend toward negativity, self-pity, jealousy, or fear. We see what we don’t have instead of what we do. We think things that hold us back and dampen our spirit. But it’s not just about thinking our actions matter. It takes conscious, consistent, and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction. How they feed their good wolf.

Eric Zimmer 00:01:05  Here’s a sneaky thing about getting unstuck. The moment it starts feeling difficult is often the moment we assume we’ve hit a wall. Adam Alter causes the creative cliff illusion. The idea that your best ideas should come first. And if they don’t, you might not have what it takes. But the research suggests the opposite. The obvious stuff comes out early. The interesting stuff shows up after you push through the hard part. We talk about how to get rid of the middle by breaking big goals into smaller brackets. How to recognize plateaus without panicking, and how to tell the difference between quitting too soon and moving on wisely. I’m Eric Zimmer and this is the one you feed.

Eric Zimmer 00:01:52  Hi Adam, welcome to the show.

Adam 00:01:54  Thanks very much for having me.

Eric Zimmer 00:01:55  I’m happy to have you on. We’re going to be discussing your book, anatomy of a Breakthrough How to Get Unstuck When it Matters the Most. But before we get into that, we’ll start, like we always do with the parable. And to read the parable is my co-host, Ginny, who is here?

Ginny 00:02:09  Yes.

Ginny 00:02:10  Hello, everybody. Hi, Adam. Hi, Ginny. So the parable goes like this. There’s a grandparent talking with their grandchild, and they say, in life, there are two wolves inside of us who are always at battle. One is a good wolf, which represents things like kindness and bravery and love, and one is a bad wolf, which represents things like greed and hatred and fear. And the grandchild stops and thinks about it for a second, looks up at their grandparent and says, well, which one wins? And the grandparent says, the one you feed. So I’d love to know how that parable applies to you in your life and in the work you do.

Adam 00:02:45  So I think all of my work, all of my research work at least, has been an attempt to understand those two competing forces and the fact that they drive us in opposite directions. And a lot of that, it turns out, is, I think, out of our control. And so then the question is, how do we manage whatever has guided us in either the right direction or the wrong direction? And so all of my books, a lot of my research is about how we spend our time, money and other resources to maximize our own welfare and the welfare of people around us.

Adam 00:03:13  So it’s really a matter of feeding the right wolf is the way that I think a lot of my research has been geared.

Ginny 00:03:18  Yeah.

Eric Zimmer 00:03:19  So I think that this idea of competing forces getting pulled one direction or the other is the primary challenge. But there’s often after that or maybe embedded in that, the challenge of being stuck. It’s what the new book is about. It’s about places where we get stuck. And I was wondering if first you could describe to us what that word means to you when you say stuck, what are you referring to?

Adam 00:03:44  Yeah, I think there are, broadly speaking, two kinds of stuck. One stuck is there’s a pandemic and I can’t get to where I want to get to. You know, a few years ago that was an issue for a lot of us. And there’s not much you can do about that. There are quarantine laws that prevent you from leaving a certain area and you’re stuck. That’s not all that interesting to me. I think that happens from time to time.

Adam 00:04:02  There are constraints financial, political, whatever. But what’s interesting to me is that the vast majority of stuckness, when we feel like we can’t move forward, is actually within our control. And so I’ve spent a lot of time trying to devise a sort of manual or set of rules that you can apply to lots of situations where where we as individuals might feel stuck, and then you can sort of unpack those rules and then apply them to whatever this particular instance of stuckness is. And it’s very broad. It can be financial stuckness. It can be stuck trying to find a creative idea and you can’t get there. It could be that you’re stuck at work, stuck in relationships. There are just tons of different contexts where it comes up. I ran a survey with thousands of people around the world and said, can you think of an instance or an area of your life in which you’re stuck? Everyone could took them an average of 10s to do it. They all said, this makes me feel terrible. It consumes me.

Adam 00:04:52  I really want to work it out. And the breadth and diversity of responses was incredible. So it’s a very broad concept.

Ginny 00:04:58  Yeah, it’s really broad and it’s really painful and difficult when you’re there. I mean, it is a sense of wanting to move forward, but doubting yourself and doubting that you have what it takes. You’re doubting that you can, you know, it feels overwhelming, it feels like an invisible wall, and you just don’t know how to break through.

Adam 00:05:16  Yeah, I think it’s very overwhelming. And what’s really interesting about stuckness is I’ve been fascinated with the difference between being physically stuck and being psychologically stuck. And I focus on the psychological side. Humans are really well designed to be physically stuck. We do all sorts of things that are very adaptive. We develop huge amounts of strength. You’re adrenaline pumps. You do all sorts of things that get you unstuck pretty fast most of the time. There are these stories in the news every now and again of someone who lifts a car to free themselves physically.

Adam 00:05:43  The problem is, all of those instincts that are great in that context do exactly the opposite when you’re psychologically stuck. They get you into a kind of tizzy, and then you can’t think rationally. You are just overwhelmed with emotion. And it’s very, very hard to make steps forward. So really figuring out the emotional part is the first part of moving past that sense of being completely overwhelmed.

Ginny 00:06:03  Yeah. One of the things I think is so powerful in your book is that the point that you start off with, which is that, like, not only the first rule is, is that you will get stuck. This is an inevitability and it’s universal. You know, you talk about how the first step is to accept, you know, the fact that you’re stuck. And I think just naming that and normalizing it is powerful because at least for me, when I’m stuck, the first thing I do is make it mean something, and I make it mean that I can’t do this right. I make it mean that I don’t have what it takes.

Ginny 00:06:30  I make it mean that, you know, I’m sort of fated to this place for the rest of my life. And forward motion is just not in the cards, you know? So I think that’s really powerful. In fact, as a side note, you talk about acceptance. And in your book you talk about Tara Brock. She’s a teacher that I have learned so much from.

Adam 00:06:46  She’s amazing.

Ginny 00:06:46  She’s amazing. She was the teacher I turned to actually, almost daily in the most difficult years, caring for my mom with Alzheimer’s. The wisdom she shares and specifically around acceptance is transformational.

Adam 00:06:59  Yeah, I totally agree. I mean, I think one of the really interesting things about Tara Brock’s work is the marriage of the East and West. And I’ve done a lot of research into how the East and the West, people in those cultural areas think about different topics, and one of them is how we think about being stuck. So in the West, if you ask people in the US and Australia and Britain, in Canada and New Zealand, you ask them, say we’ve had three sunny days in a row, what’s going to happen tomorrow? And they say, oh, it’s going to be sunny again.

Adam 00:07:26  We’re in a sunny patch. Or you say, you know the economy’s not doing so well. What’s going to happen tomorrow? They say, oh yeah, we’re in a rough patch. But if you ask people in the East China, South Korea, Japan, the same question, you say it’s been sunny for three days. They say, oh, tomorrow it’s probably going to rain or it’s been rainy for three days. It’s probably going to be sunny tomorrow. They are very open to the idea that things are going to shift constantly. as part of Daoism, the yin yang, that sense of balance from day to night, the seasons shift. We find that sort of hard to grapple with in the West. Yeah, and I think that makes us really poorly positioned for being stuck, because it feels like things should have kept going the way they were going, whatever that meant. You know, if things were going smoothly, they should keep doing that. But that’s, as you say, not the way the world works.

Adam 00:08:08  And so being prepared for it is, I think, the first step in managing it.

Ginny 00:08:11  That’s fascinating. I did not realize there was a difference eastern culture versus Western. I mean, the other thing I know I do is every time I’m feeling blue or, you know, grumpy, depressed, whatever, it’s like I’m always going to feel this way.

Adam 00:08:22  Right, exactly. It feels like it’s going to last forever. And it’s a big part of the way we think of the West in particular.

Eric Zimmer 00:08:27  There’s a lot to go into there, but I think I’ll keep us moving because that could be a deep rabbit hole. But I’m fascinated by it, and I’m fascinated particularly that you yourself have done some of that research because as I hear about those type of cultural differences a lot, and then I’m always sort of like, I don’t want to assume that that’s necessarily true in all cases. But it’s interesting that you’ve done that research fairly recently, I assume?

Adam 00:08:48  Yeah, that was some of my research as a grad student, and I’ve kept up with it.

Adam 00:08:51  So this was probably 15 years ago and it’s still been bubbling along. And I think it inspired a lot of what made this book interesting to me. So it’s been there for a while.

Eric Zimmer 00:08:59  Do you think that as many of the eastern countries are, by many accounts, becoming more westernized, that that is shifting? And I know I’m asking an opinion here, or do you think that’s deeply embedded enough culturally, that even though they may be coming more westernized in certain ways, that some of those philosophical underpinnings are strong enough to withstand that?

Adam 00:09:21  I think it’s a bit of both. I think that there are some deep philosophical ideas that aren’t shifting all that much that will continue. The idea of collectivism in the East versus individualism in the West is a really big one, and that seems to still be quite a big difference between the cultures. But you’re right. You know, as you as you introduce more Western ideas to the East, things shift a little bit. And that’s actually what a lot of my research was about in those early days.

Adam 00:09:43  It was about the shifting nature of cultural ideas and whether there might be a coming together of those disparate cultures that they’re starting to look a little bit more like each other. And that’s that’s what I found.

Eric Zimmer 00:09:53  Well, and we can see it in the West, right? I mean, with the huge amount of people who’ve turned to meditation and mindfulness and all that, right? Those are ideas that are pretty well imported and have really seeped into our Western culture in a pretty deep way. I think they could go a lot further and it would still be beneficial, but compared to 15 or 20 years ago, it’s radically different.

Adam 00:10:15  Yeah, I agree, and I think a big part of what’s pushing us in this direction, where we aren’t maybe great at dealing with change, is the rise of science and advanced medicine, because what that’s doing is it’s showing us that we have the ability to overcome certain things that maybe historically, we felt were beyond our control. So the fact that there are incredible scientific and medical advances tells us something about our dominion over the world.

Adam 00:10:35  And I think that gives us this sort of sense that we have a command that perhaps we don’t really have more broadly. And so we over generalize that. And when we get personally stuck, we’re sort of blindsided by it. Yeah. Yeah.

Eric Zimmer 00:10:48  One of the ideas that goes into this sense that everybody gets stuck is, as Jenny was sort of saying, it’s really helpful to know, because then it’s not my own personal failing. And the corollary to that, that you talk about that I really like is that when we struggle, we just see how hard it is for us. And we look at other people and we think, well, it’s not so hard for them. You know, we were talking about this in regards to writing a book. Right. Right. Before before we start talking. And it’s like, well, when you’re in the middle of struggling with the writing, you think, oh God, I’m not any good at this. And then you pick up a book and read somebody who is good and you’re like, it just must come easy to them.

Eric Zimmer 00:11:25  Yeah. Because we don’t see their struggle.

Adam 00:11:28  Yeah, exactly. It’s one of the things I found in the survey that I ran that everyone says they’re stuck, but they I think no one else is stuck. And I think it’s because what we see in the world is the finished product, whether it’s on social media platforms where everything is curated, whether it’s the finished book rather than all the drafts that went into it. You know, a book can be 25, 30, 40, 50 years of work, and what you end up getting is the perfected, final polished version. And I actually begin the book by talking about the actress Brie Larson, who was unusually transparent about this. She released a two part video in YouTube, basically saying, I’m going to tell you all the auditions that didn’t work out, all of the casting calls that didn’t work out. And that’s really disarming, because I think we spend so much time imagining that someone who wins an Academy Award for Best Actress had it smoothed all the way through.

Adam 00:12:11  Yeah. And that’s overwhelming if you see too many of those exemplars over time. And so it’s really nice to know that that’s not the case.

Eric Zimmer 00:12:17  Yeah. And I think this idea back to what we’re talking about around where in the West we think things are a little bit more permanent. Right. It’s kind of the opposite of what Carol Dweck famously coined the growth mindset. Right. Which is this sense, like, if I’m not good at something, then I’m just not good at it and that’s it. Whereas, Jenny, you were referencing this and what we’re talking about in general is to get unstuck. I would assume part of it is the belief that I can get unstuck, that I can make progress.

Adam 00:12:48  It’s a huge part of it. I spend a huge chunk of the beginning of the book talking about exactly this, that the first step in getting unstuck is understanding what it is, what it means to be stuck, and grappling with the emotional consequence of feeling stuck. And I think having a growth mindset, believing you can change things will shift.

Adam 00:13:03  You can improve, you can learn skills, you can apply skills is a huge part in ultimately getting unstuck. And so this isn’t just a book that says, you know, here are ten strategies. It’s also a book that says, let’s kind of marinate in being stuck and accept that this is the way the world is. It’s going to happen again. You may as well accept it. And once you accept it, you’re that much closer to getting through it.

Ginny 00:13:22  When you say accept it, just to double click on that for a second. And you mean not to say you like it, not to say that you embrace it and hope that that it’s the case forever. You just mean to potentially, I’m assuming, like stop sort of fighting the fact that it’s there.

Adam 00:13:38  Exactly. I mean, to accept that it’s occurred rather than denying it. Yeah, because I think that’s our first instinct. A lot of the time is to kind of push it off, ignore it. Don’t grapple with it.

Adam 00:13:46  You have to do something to get past it. And so you don’t want to accept it. It’s here permanently. But by accepting it exists, you start to marshal resources that can help you tackle it. And I think that’s a really important step that a lot of people struggle with.

Ginny 00:13:58  Yeah. Like this is my reality. So now what can I do? I mean, you talk about focusing on what are the parts that are out of my control, and then what are the parts that are in my control that I can affect. So the rest of your book goes into so many really helpful, practical, applicable strategies and not even just things you can do, but just mindset shifts. Or once you learn this concept, you realize that it exists so you can sort of kind of tackle it. So specifically, like if we transition into the first section of your book entitled help! Sure. Yeah. The first concept that you present that I thought was really transformational was this idea of getting rid of the middle.

Ginny 00:14:36  Yeah. So can you talk a little bit about maybe the research that was done even in rats, in the mazes, what was observed and then what that might tell us about how we can apply it in our lives.

Adam 00:14:47  Yeah. So a lot of the things we try to do have a long arc. In other words, there are big things that we’re trying to do, especially the most important things in our lives. They involve sometimes weeks, months, years of action. And a lot of the research shows that when you first start something big like that, whether it’s a career or a task you’re trying to achieve a certain goal in, you are energized at the beginning. And then when you can see the finish line, you’re energized again. But there’s this very big middle part, the middle lull. And it’s true with rats in mazes. It’s true with humans when they’re trying pretty much anything. If you’re painting a big artwork and you are stuck in the middle, there will be a lull. If you’re trying to raise money for a charity, there will be a lull in the middle and people won’t donate as much.

Adam 00:15:26  It just has 100,000 different applications. And in every case, it’s the sense that you aren’t still getting that same wind behind your sales and you’re also you can’t see the finish line and so you’re stuck in the middle. That’s the term that’s used. Actually, one of the best papers on the topic is called stuck in the middle. And so the best thing you can do, I think, is to, to do what psychologists call bracketing, which is where you’re bracket a big experience into smaller chunks, so you adopt narrower brackets. So if you think about the example of raising money for a charity, let’s say it’s you want to raise $1 million for a hospital, you could break that down into 100 smaller $10,000 chunks, and then you don’t have middles, because each little chunk is so small that you eradicate the middle from each one. And so there are lots of examples of this kind of narrow bracketing where you take a big a big experience, a big goal, you break it down into a smaller one, and that effectively eliminates the middle by giving yourself these little sub rewards all the way along.

Ginny 00:16:21  Yeah, you get started and then immediately you can also see the end.

Adam 00:16:24  Yeah. Exactly.

Ginny 00:16:25  Yeah. Yeah, that makes sense.

Eric Zimmer 00:16:26  In that same idea, you talk a lot about the idea of plateaus. Yeah. Can you share a little bit about What you mean by that? And some of the solutions.

Adam 00:16:36  Yeah. So in human endeavors, when we try to learn things, there’s a huge amount of evidence, no matter what you’re trying to learn, that we hit a plateau at a certain point. So what usually happens is you develop a strategy that gets you a certain way to where you want to be. If you’re learning a language, for example, you want to become as close to fluent as possible. You start doing that thing and you start doing whatever it is that’s been working for you. You will hit a plateau and you’ll need to change things. If you work out at a gym and you try to train your muscles, or you’re a runner and you’re trying to get fit, you will reach a plateau where you have to change things up.

Adam 00:17:08  And so this idea of the plateau, there’s a great book called The Plateau Effect, which basically suggests that no matter what you’re trying to achieve, as you grow and move towards that goal, things will reach a point where whatever you’ve been doing in the past no longer works as effectively, and you have to switch things. It’s again, this idea that there’s constant change, and change can lead you to feel stuck. And so you’ve got to be open to the idea that whatever has worked in the past may need a little bit of shifting in the future.

Ginny 00:17:33  Yeah, it’s kind of mind boggling, isn’t it? Yeah, like it worked then. I don’t understand exactly why doesn’t it work now?

Eric Zimmer 00:17:38  Yeah, yeah, yeah. I think this is a really important point. If we turn and we apply it to spiritual development or even psychological development. Right. Because what I know is that a lot of people over the years have done a lot of different things, and people often frame that as a failure.

Eric Zimmer 00:17:56  They often say like, well, I started doing this thing and I thought it was the answer, but then it really wasn’t. And then I did this thing and I thought it was the answer. And then it really wasn’t as if there’s a permanent answer.

Adam 00:18:07  It’s a really good.

Eric Zimmer 00:18:08  Point, right? And so if we see that as a very natural like, okay, I went here and I learned what I had to learn from this approach, this person, this place, this community. And then it just didn’t feel like there was more there for me. So then I moved on. And that’s not bad. It’s actually skillful. Now, what I think is really interesting though, if we think about something like spiritual development, there are periods where there are plateaus and oftentimes the encouragement is stay with this thing. Right. You know, I had this in my Zen practice where I would hit these points where I’d be like, I had a spiritual director at the time and I talked with him about it.

Eric Zimmer 00:18:51  I was like, I don’t know whether I’m in a natural fallow period or a natural dry period, and I need to just walk through, or if I should trust this thing that’s calling me to do something else. Right. That takes a lot of discernment.

Adam 00:19:07  Yeah, I think it does. And I think this idea, it’s a sort of cultural idea that we have, that there is a solution to problems. Whereas I think in truth, on day one, maybe for the first three hours of the day, there’s a solution. And by the fourth hour of the day there’s a completely different solution. And so the switch from one to another is a competency rather than a failing to suggest that the first solution that worked for those three hours wasn’t the ultimate one. So you can be open to the idea that across time, whether it’s across days or weeks or months or even hours, different things are going to work at different times. And that’s totally fine. But you’re right, there is also this sense that if you jump around too much, you never know if perhaps you should have pushed a little further.

Adam 00:19:45  Yeah, and that’s one thing I saw a lot in doing the research for this book that more often people quit too soon, so they stop things too soon. That doesn’t mean you shouldn’t say, all right, I’m done with this thing. I should move on. And it’s great to try new things. But I think our tendency is to say, this got hard, and I’m just going to abandon it.

Eric Zimmer 00:20:02  What was it that determined in that research that caused you to conclude they quit too soon? Is there anything about that research and that conclusion that can help us decide whether we’re quitting too soon?

Adam 00:20:14  Yeah, I think one of the most useful guides is, you know, the theory of quitting too soon is based on the idea that you’re not reaching a certain bar that you want to reach. There’s some metric for saying, I’m doing well and things are going fine. And so what you want to try to do is if you fail repeatedly, which is fine. I don’t even know if fail is the right term, but you don’t quite reach that mark repeatedly, and you don’t feel like you are where you want to be.

Adam 00:20:35  That gap should get smaller over time. So if you are a creative mind and you’re trying to come up with like a perfect book idea, or you’re a painting or you are a filmmaker or whatever it is, you know that when you’re producing things, they might not be exactly where you want them to be, but you usually have a sense of how close you are to the mark, especially as you’ve done these things for a while. That might be true in meditation, in mindfulness, in Zen practice as well. You know where you want to be, and you know the gap between where you are and where you want to be. If that gap gets smaller over time, across a reasonable time period, that means you’re getting closer and there’s value in continuing. But when you start to see a divergence where the gap starts to grow consistently larger, that’s usually a time to invest your time elsewhere, at least exploring other options and opportunities. So I think that’s been really helpful. And there’s some really interesting research tracking the careers of filmmakers, artists, writers who have a huge success.

Adam 00:21:28  And the question is, what came before that huge success? And that’s what you see. It’s usually the narrowing between where I am and where I need to be for that success to emerge. And so it’s good to kind of constantly do this little audit where you say to yourself, am I getting closer to the mark, even if I’m not quite there yet?

Ginny 00:21:44  Something that I think is interesting to also reflect on back to this idea of the plateau effect is how things are constantly changing. And just to remember that and then contrast that with our brains natural tendency to sort of set it and forget it, like we name something and then we don’t really see it anymore. Right. The idea of like, once you call a bird a bird, you don’t see it anymore. Or like, you know, our brains can’t constantly be looking for how things are changing. I mean, it’s got a lot going on up there. The resources need to be allocated to keep us surviving. But, like, you know, we do need to pause periodically and say, like, what has changed? What has changed? Because something has.

Ginny 00:22:20  And so now what’s needed?

Adam 00:22:21  Yeah. I did this research with a colleague of mine, Hal Hershfield at UCLA, and we were really interested in understanding when people do this thing where they zoom back and say, what’s going on in my life? Because we don’t do that often. Yeah. You know, you’re often nose to the grindstone. You’re either exhausted or overworked and you’ve got too much going on. It’s hard to do that. But what we found was that when people’s ages end in a nine, when you’re 29, 39, 49, 59, it’s a reminder that time is passing because you’re about to reach a new decade just by an accident of the way we count with the base ten system. And so what we found was that these years, there are these surveys that ask hundreds of thousands of people around the world, how much do you question whether your life is meaningful? And we found that at these nine ending ages, there’s a big, big bump in that number. And also that they do all sorts of things.

Adam 00:23:06  They sign up for marathons. You see some really good things, like signing up for marathons and getting fit and all of that. And you also see some less good things, like you see a rise in extramarital affairs. And so what you have is this sort of extraneous cue, this external cue that says, hey, it’s time to think about your life, which forces us to make these really big decisions. Some of them good. Some of them are less good. But you don’t need to wait for your age to end in a nine to do that. It’s just that that reminds you of the passage of time. So I think it’s useful to build in these reminders. I actually have one in my calendar. Every year it pops up, I pick a random day in the year and it says audit. It’s a kind of scary word. It’s my cue. It’s like now is now is the.

Eric Zimmer 00:23:45  Term that’s I’m sure when that comes up, it just fills your heart with warmth, with.

Adam 00:23:49  A lot of warmth.

Adam 00:23:50  Yeah, I could probably choose a better brand, better term for that. As a marketing professor, you’d think I’ve done, I would have done better than audit, but that’s it pops up. I’m like, oh, it’s time again. Let’s let’s take a day and zoom back and figure it out.

Eric Zimmer 00:23:59  Well, the good news then is I have six years before I have to reflect on my life at all.

Adam 00:24:05  Exactly.

Ginny 00:24:05  No yearly audit.

Eric Zimmer 00:24:06  Yearly audit. Oh, I thought I could just wait till my nine. Okay.

Ginny 00:24:10  All right, you can. If you want to be passive.

Eric Zimmer 00:24:12  Along with the idea of plateaus, you know that something that was working for us stops working is the idea of the creative cliff. Can you share a little bit about that?

Adam 00:24:24  Yeah, it’s one of my favorite pieces of research from like the last decade. I think it’s totally fascinating and has so many applications. And it’s this idea that when you ask people, when will your best ideas emerge? Like if you’re trying to do something creative or new, say you’re a comedian, you’re writing jokes, or you’re trying to come up with creative uses for a paperclip, it doesn’t matter what it is.

Adam 00:24:45  We’re always doing creative things, trying to think of new ideas. People assume the best stuff will come first, so they assume that in the first five minutes of any attempt to come up with creative ideas, whatever’s there, the good stuff will tumble out. It’ll be easy to do, and as soon as it starts getting hard to think of new ideas, that’s when things go south. It’s no good. There’s a cliff. My creativity is going to fall off a cliff. And in truth, what happens is the obvious stuff tumbles out first and it feels easy because it’s orthodox. Everyone has the same ideas. You know, I say think of a creative use for a paperclip, and everyone has the same basic ideas. We could turn it into an earring or something like that. And that feels easy. And it comes out pretty fast. But it’s when things start to get hard, there’s an inflection point. That’s when things get interesting. It’s grappling with the hardness of that. It does get more difficult, but that heralds the more interesting, divergent ideas that are more creative, more inventive, and there’s a huge amount of research to show exactly that.

Adam 00:25:38  You take comedians and you say, come up with some jokes. The first jokes come really easily, but they’re not very good. The good stuff comes later on, and that’s true for almost any creative pursuit.

Eric Zimmer 00:26:07  That’s a really interesting idea, and I think a lot about it in relation to music. Yeah. And if you read about musicians who have created great pieces of music, there tends to be a certain number of them who say, like this just arrived, like it just showed up. I mean, Keith Richards talks about the riff for satisfaction like it was in his dream. He woke up, right? You know, other people will say, like, it just all kind of just showed up at once. And it feels like this remarkable, incredible experience. Right. Yeah. And I think it does happen that way some of the time. Right. The problem is you can’t make it happen.

Adam 00:26:44  No.

Eric Zimmer 00:26:44  And then you hear on the opposite end. People like Leonard Cohen, you know, one of my favorite songwriters of all time, who will say, like, I wrote 100 verses for that song.

Eric Zimmer 00:26:54  Yeah, he was the opposite extreme. Like, he just was like, I’m going to keep at this until I get it right, you know? And so that idea of writing a hundred verses and so I think with creativity, it’s interesting because that first kind does happen. And I think we have those experiences, which probably then leads us to think that’s the way it always happens or it should happen. And I think what your research is saying is that, yeah, but most of the time it happens by sticking with it.

Adam 00:27:21  Yeah. Most of the time for most of us, that’s how it happens. It is the Leonard Cohen version of sitting and trying for sometimes days, hours, months, years, whatever it might be, and multiple iterations to get to the point where you’re happy with something. That doesn’t mean Eureka effects don’t happen. You know, they certainly do. And we’re hit by a flash of insight. But I actually think a lot of those flashes of insight, it’s a mistake to see them that way.

Adam 00:27:43  It’s just that we don’t know where they’ve come from, and they’ve come from the hours of work that you’ve done before.

Eric Zimmer 00:27:48  Yeah, that’s so great, because there’s an idea in spiritual circles that has emerged around that awakening just happens, and that all this straining and struggling and meditating and putting all this time in, like, you don’t really have to do that. The thing that I find so difficult about that idea is that the people who are saying that have put in years of meditation, they’ve done all those things. And so to say that it just arrived without all those preconditions being set is to kind of miss the point. It’s sort of like Barry Bonds saying like, well, you don’t have to do a lot of batting practice, right? Like, just step up to the plate and hit it out of the park. But you wouldn’t say that to a six year old. No. Right. They have to put in the batting practice. So I’m just applying it back to a different domain. But I think it rings true.

Adam 00:28:36  Yeah, I think it’s generally hard for us, especially when we’ve had some experience at something to understand what led us to where we are. You have either amnesia or you just don’t have good access to whatever it was that formed you the way you are. And this is especially true as you get better at something you don’t really know how to unpack. What got you to the point where you were better than you used to be. And so when you’re explaining it to other people, there’s this kind of knowledge gap where if someone says to me, like, how did you get good at X? If there’s something that you’re good at? It’s very, very hard actually to explain that it’s tough unless it’s a series of very concrete algorithmic steps where you’re just unpacking it one at a time. It’s a kind of mystical thing, and it’s very hard to know how to explain it. So I think that explains a lot of what seems like just a burst or a flash of insight in any context.

Ginny 00:29:19  Yeah. So the rest of your book is really wisely broken into the emotional terrain of being stuck, the mental terrain, and then the habits that we can engage in to really work with these different components.

Ginny 00:29:33  So if we focus in on the heart section. Yeah. As you guys are sitting here talking, I’m thinking about how interesting it is that like as humans, it’s through leaning into the pressure of the external forces that we get better. Like strength training. You’re you’re engaging with resistance and that makes you stronger. But emotionally, as it turns out. Right? Actually, it’s the opposite. That can be the most productive. You talk about removing pressure from yourself and others is the first, you know, easy step to improving creativity in general performance. You highlight this or illustrate this. Rather, you’re talking about Miles Davis. Yeah. Would you share that story with us? Tell us a little more.

Adam 00:30:11  Yeah. This is the story of Herbie Hancock, the great pianist. And he was playing in Miles Davis’s band as he was auditioning. This is a long time ago. This is very early on in his career. He was a very young guy. He was in his late teens, and he was overwhelmed by the idea of playing for Miles, who was a giant.

Adam 00:30:26  All the other musicians were giants, and they played a rehearsal one day at Miles House. This was Herbie’s audition, and Herbie Hancock tells the story of this now, and it’s absolutely magnetic, because what happened was Miles was known for being a perfectionist, for being extremely talented, and for knowing exactly what he was aiming for with every piece. And so all the other musicians, their role was to basically guess what Miles wanted and then to produce it for him. And so Herbie Hancock goes into this knowing that that’s what he’s trying to do. And Miles sits there through the beginning of the audition, which is going to last a few days. They’re all jamming together, and he throws his trumpet down after a couple of numbers, and then he goes upstairs and they don’t see him for days. And Hancock thinks to himself, Well, obviously I bombed it. He left the room. He’s not even listening. He’s not interested. But it also liberated him. It made him feel like. Well, the stakes are much lower now.

Adam 00:31:17  You know, I’m just jamming with a couple of the greatest musicians of the day, and he starts having fun, and he starts playing some things that maybe he didn’t even expect to play in front of. Miles. At the end of the third day, Miles comes down the stairs and says, you know, I’ve been listening and on the intercom for the last few days, and I like what I’m hearing. And so this guy, who is known for dialing up the pressure constantly, also knew when to dial it back. And he knew that by giving someone who was young and unformed, but who was very talented, a little bit of extra emotional space, he was going to get the best from him. Now we can do that for ourselves as well. To a large extent, I think we often put so much pressure on ourselves because we see other talented people famously being hard on themselves in many contexts. It’s almost always the wrong way to go if you’re trying to get the best from yourself. And so I’d spend a good few chapters talking about taking a pause, dialing down the emotional intensity, and how giving yourself a bit of breathing space emotionally is usually the best way to start getting unstuck.

Ginny 00:32:11  Yeah, it connects back to in kind of a spiritual realm, like the idea of self-compassion. But that term doesn’t connect for a lot of people, right? So I like this as another avenue in which is to think about how you can lower the stakes on what’s expected. I mean, so many of us, right, when we know we want or need to perform, we get really hard on ourselves. Like, come on, you can do it. Yeah. Thinking that that’s actually going to help us produce our best work. Maybe it does once or twice. But as Erica said before, I like this term. It’s sort of a dirty fuel. Like it burns. Yeah. You know, like, over time, that actually corrodes us. And it keeps us stuck. It can keep us from performing at our best. So one of the ideas you talk about is it’s maybe a semantic thing, but it really works. And I’m going to take it a step further. You say you can rise to a challenge where you might succumb to a threat.

Ginny 00:33:00  So if you if you can reframe things, you know, but I even need it to go lower. So like for example, we ride the peloton and Eric loves the like different, you know, 90 day challenge or 30 day challenge or it’s like everybody’s got a challenge for something. And I’m like, I am not the least bit interested in joining your challenge. Yeah. Now an experiment. I’m all for it. Like, give me a 30 day experiment and okay, like, let’s see what we can do. I needed even a step down.

Adam 00:33:26  I love that as a dialing down from challenge, this this threat, this challenge, this experiment. Because who knows what’s going to happen right now that really takes the emotional intensity down. I like it yeah. That’s great.

Ginny 00:33:36  Yeah. Yeah. The threat is just so daunting. Right. But challenge makes you feel like let’s see because it brings curiosity in.

Adam 00:33:42  Exactly. Yeah. I talk a lot about experimenting in a later part of the book, but I think as a way of reframing that overwhelming sense that I have to achieve something.

Adam 00:33:51  Yeah, it’s very valuable. And I think in general we don’t go very far imagining this, but we think about worst case scenarios, but we don’t go far enough into that because usually things that don’t quite work out, there’s something on the other side of that and you can try again. You can try something different. And even recognizing that that’s true usually takes the emotional intensity down to a point where you perform better in the moment.

Eric Zimmer 00:34:12  I’m going to go back to music for a second, because this question has been bouncing around in my mind, and it may not be relevant. So we’re talking about this idea that there’s not a creative cliff, that you get better at something. The more you work on it, the longer you spend on it, right? And there’s a domain in which I’m wondering how true that is. And it’s rock and roll music. And the reason I’m wondering is that there are some examples you’ve got. Bob Dylan is probably the primary one who is creating what I would say is some of his best music.

Eric Zimmer 00:34:44  Yeah, at the age he is. Right. But so many musicians, it’s in their first couple years that they just nail it and then it kind of fades. And I’m just curious what you think about that.

Adam 00:34:57  Yeah. It’s funny, I was investigating this idea that we have hot streaks in our careers. Yes. And I talk about this in the book. And one of the things that I found most interesting about hot streaks is there is no recipe for when a hot streak will happen. There’s no way to predict it. For some people, there are many hot streaks in our careers. Some people just have one. Most people have at least one, but when they look at the careers of musicians, there are people who have that hot streak during the January of their careers, some in the December summit. It comes like like seasons throughout their careers, and it’s a little hard to predict. The biggest predictor of when you’ll get a hot streak is to do two things in a particular order, and the first thing is to explore is to experiment.

Adam 00:35:37  It’s to roam widely and say, hey, I haven’t figured out exactly what works best for me, and so I’m going to try like five or 6 or 7 different things. And so you see musicians or artists trying all these different styles and approaches and different instruments and different ways of different time signatures and different crafts and approaches and so on. And then they say, hey, you know, there’s one of them. The third one I tried, I think I liked that there was something that resonated there. Then you go as deep as you can into that thing. So the first period is scan as much territory as you can. The second is whatever works best. Go really deep on that thing. Just exploit it. That’s actually the term they use. Exploit it as much as possible. And when you do that, explore then exploit in that order. That’s when the hot streak emerges.

Ginny 00:36:22  I love that term. Yeah.

Eric Zimmer 00:36:23  Yeah I think that’s exactly right. Because when I look at musicians and some of them that I love, I can almost always see like a three album period where I’m like, I don’t know what happened.

Eric Zimmer 00:36:34  Right, exactly in those three records. But they had it like, totally. And before that, I mean, sometimes it’s their first record that they start that way. Sometimes it’s their second or third record and then, you know, the hot streak ends. But to your point, there can be others. And it seems like probably then what’s happening is they are then moving into exploring again. I mean, exactly, you know, exploration happens. I mean, certainly that’s been the case with many people who’ve had second acts, as we would say. You know, they explored and they came back and then were able to do something slightly differently really well.

Adam 00:37:08  Yeah, there’s something really liberating about this. And this is what I found over and over again that it’s never too late. So a career that hasn’t yet had a hot streak, or someone who’s still struggling as they move into middle and later adulthood. There are people who, at the very end of their careers, have this great, incredibly productive, incredibly self-fulfilling period.

Adam 00:37:27  And so by just applying, even at times where it feels like behind you, perhaps things haven’t looked the way that you’ve wanted them to. You could get there and you can get there, and people do.

Eric Zimmer 00:37:35  Before we dive back into the conversation, let me ask you something. What’s one thing that has been holding you back lately? You know that it’s there. You’ve tried to push past it, but somehow it keeps getting in the way. You’re not alone in this, and I’ve identified six major saboteurs of self-control. Things like autopilot behavior, Self-doubt, emotional escapism that quietly derail our best intentions. But here’s the good news you can outsmart them. And I’ve put together a free guide to help you spot these hidden obstacles and give you simple, actionable strategies that you can use to regain control. Download the free guide now at once. And take the first step towards getting back on track. I think in our business and I’m looking at Jenny sort of, as I say this a little bit, but in our business, there have been plenty of times where I’ve concluded like, that’s it.

Eric Zimmer 00:38:32  Like we’ve been doing this this long and we’re about as far as we’re going to get. And, you know, like it’s just anybody who wanted to listen to us would have been listening to us by now and, you know, or whatever it is. And I’ve been proven wrong again and again by saying, all right, let’s just stay with it. And then, yeah, and then you’re like, oh, look at that.

Ginny 00:38:52  Yeah. We may be jumping ahead a little bit by talking about this exploring exploiting. But I wanted to ask one more thing about this because I really liked it, which was this idea of how do you know when you’re in one mode or the other, which is the yes and no when you talk about that?

Adam 00:39:04  Yeah. So this makes me think about what it was like when I was a very young assistant professor. I just started as a professor, and I was saying yes to everything. Every opportunity that came by, I was like, I will try that, I will try that, I will try that.

Adam 00:39:17  I will, you know, be up for 18 hours a day. I will say yes to everything. And that was great. And it showed me that I could write books, and it showed me that I could consult and do other things that I perhaps hadn’t imagined doing. But I was exhausted. But that was a period of exploration. I had to say yes to everything, to sort of sift through all the options and to get a sense of what worked. And then I reached a point where I was like, I don’t think I want to keep doing that so furiously. What I want to do is figure out what works and then really do that. And to do that, you have to start saying no. So there are yes modes where you’re saying yes to everything. Opportunities arise, people want to hang out. Everything is yes, that’s exploring. And then the exploiting period is where you say, if it’s about this, then it’s a yes, but almost everything else is a no. I’ve got to shut myself off from those other distractions as I make the very most of this thing that seemed to be best during the exploration and yes, phase.

Ginny 00:40:07  Yeah, you go deep into that.

Adam 00:40:08  You go deep and say no to everything else.

Ginny 00:40:10  Yeah, it’s a great way to think about that time frame.

Adam 00:40:13  Yeah, I found it useful.

Ginny 00:40:14  Yeah.

Eric Zimmer 00:40:14  Another idea that comes up in this section of the book is the idea of an ideal success to failure ratio. Right. And the idea that we should fail often has become something that’s been more culturally accepted and talked about, even though I think it’s still much harder for people to do than than we might think, given the cultural dialogue about it. But there’s actually a ratio that tends to be beneficial for how often I should be succeeding versus how often I should be failing. Yeah.

Adam 00:40:45  So just a caveat. It really depends on the domain. But the basic idea is you should succeed more often than you fail. And it should be something like three quarters to even 4/5 of the time you should be succeeding. What that basically means is if you’re trying something and you’re constantly failing over and over and over again, it’s demotivating.

Adam 00:41:03  You don’t want to be in that situation. You want to challenge yourself occasionally, but you also want to be within a comfortable zone for much of the time. That builds confidence. It also builds this this liking for the thing you’re doing because we like to succeed. Yeah. So I was very lucky. I got to visit with a whole lot of Australian coaches of elite athletes, and I asked about 100 of them this question, how do you get the best from your athletes? Do you put them in a situation where they’re challenged constantly and they’re really struggling through things, or do you give them tasks that are easy so that they can build confidence? And most of them said most of the time they have to be able to do the thing that you’re giving them to do. But if you always do that, they’ll never grow. And so you’ve got to pepper those experiences of capability with extensions and, you know, dialing up the difficulty just a bit. And so this research basically says that across context, it’s about 80% of the time, roughly, that you succeed.

Eric Zimmer 00:42:12  It’s interesting because that correlates very closely, idea wise, to the research on flow. Yes. Meaning? Right. Like we have to be kind of in a place where we are challenged but not so challenged that we get discouraged and give up. But it’s not so easy that we’re bored. There is an optimal place of the difficulty level, and I think that’s a really important idea that everybody can work with and play with is, you know, what is the difficulty level that I’m at? I’m a guitar player and it took me a long time. Some people did this very well early on, like my, my best friend Chris, who’s the editor, He did this very early on, like he knew how to bring the difficulty level to right where he needed it to be. Right. And I was sort of the opposite, which was that if anything was slightly difficult, I just gave up. Yeah. I didn’t know how to turn the difficulty down. Like if I couldn’t play something like almost immediately I went, I can’t play it.

Eric Zimmer 00:43:12  And I gave up. And there were some benefits in that. I just learned to write my own music right away because I kind of had to. So that was a benefit. But I didn’t progress much as a musician because I didn’t know how to get that difficulty level right, because it was always too hard. And so I just didn’t do it.

Adam 00:43:29  I think at the very beginning of anything, if you’re just learning something like an instrument, I think there’s going to be a higher failure rate because everything is hard. Yeah, you’ve got to be okay with that early on. I think this failure rate really describes what it’s like to be entering a period of maturity or mastery, and you’re trying to get better so you’re not a complete novice, whether it’s an instrument or a new language or really anything that you’re trying to get better at. So you have to be open to the idea that starting something new. Like, if I decide tomorrow that I want to learn the guitar, I’m going to fail more than 20% of the time, I’ll fail all the time.

Adam 00:44:02  And that’s got to be okay, I think. Yeah, but you’re right. You’ve got to very quickly get to the point where you say, I need to get something out of this. I need to enjoy it early on so that I want to keep doing it. So maybe it’s just a matter of strumming mindlessly and and maybe teaching yourself and composing your own music is the way to do it, because then you set the difficulty.

Eric Zimmer 00:44:20  It certainly worked in that way. But what I learned and it took time to learn it is that like no matter what you’re trying to play, you can dial the difficulty level down and just go, like, I’m going to work on playing these two notes and I’m going to work on playing them really slow. Okay. Now that I can play them at that speed, can I play them a little? And I just didn’t understand that for a long time. It seems kind of obvious. And I think that’s one of the, in my case, the danger of being entirely self-taught and never having had any lessons, as I was never shown how to deconstruct it in that way.

Adam 00:44:52  Yeah, I’m smiling because I remember in grad school I had this classmate who lived in the next room over for me, and I just heard him playing over and over again. He had a bass guitar and he played the beginning to smoke on the water, but literally for a year. Doo doo doo doo doo doo just over and over again. And I would say to him, dude, are you going to do something different? He was like, nah, I’m happy. I like, I know what I’m doing. I’m getting better and better at this. I feel happy every time I play. But he would do it for hours and I think I think there is there is a level where you want to build in that 20% failure rate, and he was content and that’s great. But if you want to get better at something, obviously you can’t keep playing smoke on the water over and over.

Eric Zimmer 00:45:31  We have a version of that in our own household occasionally, where I will be like working on a difficult piece, and after a while Jenny will be like, can we do something else? Yeah, yeah, yeah.

Eric Zimmer 00:45:40  Can you play something else? Not very often. She’s pretty patient, but every once in a while it gets to be too much. So much.

Adam 00:45:48  Yeah.

Ginny 00:45:48  Yeah. That’s funny. All right, so if we move into the head section. So the mental terrain of getting unstuck, there’s something you talk about which I really connected with for a while. Actually, I thought this might have been a failing of mine, a weakness of mine, or, like, evidence that somehow I wasn’t quite good enough. But. So. And it’s actually a difference that you and I have. You’re going to have to correct me here if I don’t sort of language this correctly for you, but in general, you can sort of sit down at a computer and kind of do your work, like think your way into the thing you want to create, right. Like you’re able to sort of solo it. Now, I’m not saying you never work with others, but, you know, yeah, I have always known about myself that I need sort of other people to collaborate in order to create something, that it’s the interaction with someone else, the exchange of ideas, the thing that they say that sparks something I thought or never saw before.

Ginny 00:46:40  And it’s in that realm that I can kind of create something. I always thought that was a weakness, but it’s actually pat myself on the back of genius and a half. No kidding. But you say that working with new people can inspire creative and sticking for at least two reasons, right? So they bring fresh ideas is one of those reasons.

Adam 00:46:58  Yeah, one of them is just that if you are different from someone else in any way, you have different content in your head and they will bring ideas that you just don’t have. And so there’s huge value in just talking to people who are as different as possible from you. That’s the sort of theme in that chapter, is that we often surround ourselves with people who are in some way like us, like we think the same way, we have the same attitudes and values and so on. And there’s nothing wrong with doing that. But if you’re trying to get unstuck, you don’t need more of yourself, right? You need something new. And so speaking to someone who’s different from you on some critical dimension is the way to do that.

Adam 00:47:32  There are all these examples of very successful companies like Pixar creating these incredible films where on every team they will go out and hunt what they call a black sheep or a hunt. They’ll bring someone in. It’s probably probably the wrong term for talking about it.

Eric Zimmer 00:47:46  They’ll bring them in. Then they will hunt them on the Pixar grounds. All right, let’s let’s let’s roll that back. Pixar. We’re just kidding. Yeah.

Adam 00:47:55  So there’s a great example with Pixar. And, they will assemble a team and they’ll always put a black sheep on the team. And the black sheep is someone who thinks differently from everyone else in some critical way. Yeah. Like everyone thinks that animation is key. This person is a storytelling maven and they’re like, no, let’s just put the animation aside for a minute. It’s all about the narrative. And they find that in all these different contexts, just having that different divergent voice is unbelievably valuable as a as an unlocking agent. There are even studies where they ask people in groups to solve puzzles, and they have this little AI, like a bot that gives them solutions that have come up on a screen.

Adam 00:48:32  Like it’ll say, why don’t you try this? Why don’t you think about that? And there are two versions of the bot. There’s the bot that kind of mirrors what everyone else is saying, but does a slightly better version of it, and that’s okay. But then there’s also the chaos bot. This is the black sheep bot that just kind of throws out random nonsense. And when they do that, these people are like, wow, I didn’t think of that.

Ginny 00:48:50  Yeah.

Adam 00:48:51  And it sticks.

Ginny 00:48:52  Them. That’s great.

Eric Zimmer 00:48:53  Yeah, it’s so interesting. I’ve played with ChatGPT so well, I have with ChatGPT, but with GPT itself. Yeah, and I don’t know what the parameter is, but there’s a parameter that you can dial up and down for sort of what you’re saying, like just how crazy can this thing get? Exactly right. And by its default, I mean, I think ChatGPT is extraordinarily boring. I mean, it just says exactly what you will expect it to say 95% of the time.

Eric Zimmer 00:49:20  Like, it’s just not very interesting. But when you go in and you start changing that setting and you start being like, and same thing with AI image generation. Yep. Right. If you basically turn up the chaos setting, things get really interesting really fast. Exactly. Not necessarily useful, but interesting. And created. Yeah. Yeah.

Adam 00:49:40  That’s right. I mean, I think the biggest and best use case for ChatGPT and these other generative AI engines now is exactly for that it’s front sticking. I think what they do better than anything is they are those divergent voices that you need, those black sheep. And so, you know, let’s say I’m stuck. I’m trying to write the beginning of a chapter of a new book. Ask ChatGPT to give you like, the first sentence. And it might be horrible, but at least it’s not from your brain. It’s from some other collective brain out in the world that it’s it’s scraped from the internet and just asking it to give you three alternatives. Give me three alternative ways to begin a chapter on X.

Adam 00:50:13  Yeah. And no, that’s not what the book’s going to look like, but it jostles you. It kind of shakes you up in a way that helps you get unstuck. And you used to have to go and consult with your three friends, and now you just ask the computer to do it for you. I think it’s incredibly valuable to have that at our disposal.

Eric Zimmer 00:50:27  Yeah, I think it is that sort of asking it for alternatives or different ideas, because I find its first few ideas are like really boring, Like, the most vanilla way of saying what I wanted to say is possible, but you can prompt it to sort of get get interesting.

Adam 00:50:44  I’ve run my assignments actually through there, like what my students and I say, here is the assignment, answer the assignment. And it is like the most C plus thing I’ve ever seen because it’s totally it’s a pass, there’s no doubt. Yeah. But it is the most plain vanilla boring pass I’ve ever read. And I’m like, this had to have been written by something that’s just scraping things together.

Adam 00:51:04  Yeah, I agree, it’s C plus.

Eric Zimmer 00:51:06  That’s a great way of putting it. That’s a great way of putting it along. That idea. You talk about learning to be your own therapist. And you say question your own decisions the way a smart outsider might ask yourself complex questions more than once, answering with a different lens each time. This takes advantage of the so-called wisdom of the inner crowd. I love that idea. Yeah.

Adam 00:51:28  So there’s this very famous idea that there’s the wisdom of the crowd, that if you ask 100 people to estimate the number of jellybeans in a jar. They’re all going to bounce around. They’ll have different ideas, but actually the average is pretty close to the right number. And that’s because our errors in whichever direction tend to cancel each other out. And so you end up getting pretty close to the number. It turns out there’s an internal version of this. So what you can do is you can say, you know, let’s say you’ve got a relationship issue and you’re trying to work out how to get through it.

Adam 00:51:55  The first thing you say to yourself is what a therapist would do is they would say, well, tell me what you’re thinking. Like, where are you now? What’s your default? What’s your baseline? And so you come up with a solution and you say, well, let’s imagine you’re wrong. Like, what’s the other side of you saying there’s a version of you that thinks something different, it may need to be peeled back. You’ve got to get through a few layers to get there. But the version of you that disagrees with that or thinks there’s another option, what does that look like? All right, so now we’ve got these two ideas on the table. Maybe the dominant one is the first one. Maybe the other one is a little bit more outlandish. Let’s have a conversation between those two. What are the best things of that second idea that you could bring to improve the first? And so what you’re essentially doing just as these crowds do, of lots of people, is you take all the different kind of opinions and ideas in your own head, and you find this average that is theoretically better than all the kind of strings that make up the average.

Adam 00:52:45  And it’s been proven to be pretty effective. So you effectively interrogate yourself a degree or two past where you normally would for really important questions, instead of just going with that first idea. And the results are often very promising.

Eric Zimmer 00:52:58  Yeah, I think that’s really interesting. And I think it’s part of the reason that having questions that we can ask ourselves, and I find it helpful to have actual questions like that are, like you said, there was a question there like, what’s another idea here? But we can find these different questions that can help us interrogate our own thoughts. That sounds more harsh than yeah, yeah, like, but I need that prompting to know kind of where to look inside. Because when I look inside, I just see one thing. Yeah, with well-crafted questions, I can sort of look different ways and pull different things out.

Adam 00:53:34  Yeah, exactly. I think that’s that’s key. And I think that’s that’s a thread that runs through a lot of the research that I do. And the things that I think about is I don’t necessarily want the answers, but I want to know what questions to ask.

Ginny 00:53:44  Totally.

Adam 00:53:44  You can’t always know what the answer is going to be. And sometimes it’s hard to access the answer, but you get a lot of the way there by knowing. Here are the next ten best questions to ask. Yes. Yeah. In fact, the back of the book is A Hundred Ways to Get Unstuck because I wanted to do something different from my other books, which was just to have a roadmap, a very concrete. Here are a hundred things you can do. Check off the list and make it very practical. And I think you’re right, having that very concrete set of steps, that algorithm for getting unstuck is really useful. Yeah, yeah.

Ginny 00:54:12  So the last section have it. Yes. The things that we can physically do. You start off the section talking about the power of curiosity. I really have come to believe that curiosity is like a superpower, and it’s one you can hone. You can grow, you can develop. It’s certainly not a birthright, you know, but as humans, we do have an innate curiosity, I think so we can cultivate it.

Ginny 00:54:31  But tell me about the role of curiosity here.

Adam 00:54:34  Yeah, I’m fascinated by this. So on the one end of the curiosity spectrum, you have kids. Kids ask questions about everything to the ends of the earth. Nothing makes sense until they’ve asked a hundred questions. On the other end, you have most adults. We take everything for granted. Pretty much. There’s an orthodoxy we heard together. We do things the same way most of the time as other people do them. If you see something as a certain way, you assume there’s a reason for that. That’s what it is to be an adult. Then there are these really interesting people that I met in the course of researching with this book who are they’re known as experimentalists. And what they do is they effectively do what kids do and they’re adults, but they say, why? Like, why are we taking this for granted? And some of them are tremendously successful for that reason because they diverge from the crowd. One of my favorite examples is this Olympic swimmer, Dave Birkhoff, who in the late 80s, early 90s, was a bit smaller than a lot of the other swimmers.

Adam 00:55:24  He was not quite as tall as they were. He didn’t have quite the same build, But he was very, very intellectual, a very bright guy. And he sort of thought, well, how do I get an advantage here? Everyone’s swimming the backstroke the same way. Is there a way for me to do it differently? And he discovered that you go about almost twice as fast when you’re fully submerged underwater. So he developed a technique that meant that he was underwater for longer than the other swimmers. It made him incredibly fast. He broke the world record. He won gold medals at the Olympics. And when other coaches from other countries, there’s a very famous Australian coach who I remember from growing up, very flamboyant guy, met Dave Birkhoff. He was like, how did this guy break the world record? He doesn’t look like all the other swimmers. He’s a head shorter than them and it’s all just curiosity. It’s questions. It’s pushing back against the orthodoxy and saying, does this really have to be this way? And it’s an incredibly valuable rule.

Adam 00:56:14  You don’t have to be an Olympic swimmer, but in every area of life, it’s very valuable to ask those questions. Yeah, yeah.

Ginny 00:56:21  The other thing you talk about in this section, which really resonated with me and Eric, is this idea of action above all? Yeah. It’s the idea that sometimes the motivation or momentum or the forward motion comes after you take the first step. You know, you say as soon as you act even modestly, you’re no longer stuck. That’s true. No matter the context and a kernel of action should be within reach, no matter the situation. Talk more about the power of just getting started.

Adam 00:56:50  Yeah. Just doing anything. So Jeff Tweedy, the frontman from Wilco, has this great description of what this is like for him. I love.

Eric Zimmer 00:56:59  It. Tweedy. It’s amazing.

Adam 00:57:00  He’s incredible. And he’s a writer. And he’s also he writes music. So he does a couple of things that I really love, and I was always curious about how he did what he did.

Adam 00:57:06  And then he gave an interviewer, he basically said that the first stuff in my head is terrible stuff. It’s not good, it’s not interesting. I’ve got to pour out the bad stuff. That’s how he describes it. I get up in the morning and I pour out the nonsense, and then what’s left is the good stuff underneath that. But you’ve got to pour the bad stuff out first. So what that means is where the rest of us are sitting there saying, I have to write the best first sentence for my chapter, or I’ve got to write the perfect opening stanza to this particular song. He’s saying, of course that’s not going to happen. All I have to do is do anything. Just do something. And then the ball is rolling. Things get moving. I feel a little bit more liquid. Interesting ideas can come into play. This idea that doing a small things, but b even bad things. You can write badly, which is better than not writing at all. You can have a conversation not expertly, which is better than not having the conversation at all.

Adam 00:57:55  So getting things started I think, is even in small doses, an absolutely critical part of getting unstuck.

Ginny 00:58:01  Yeah. Lowering the sort of barrier to entry. Right. So it’s the idea of like perfectionism, getting that out of the way. Getting that you have to do this exactly this way or in the most excellent, you know, manner. You can write, remove all of that and just get started. Give yourself a safe place to do that. What is it like the shitty first draft or whatever the term is that people use? You know, just get started.

Adam 00:58:22  Yeah. And you have to do the first draft, so get it out of the way and then you can get to the good stuff later on. Yeah.

Eric Zimmer 00:58:26  Yeah. This is such a life philosophy for me. I talk on the show often. Maybe my most used phrase is sometimes you can’t think your way into right action. You have to act your way into right thinking. Totally agree. You know, and I think this is for creative projects, but anything in general, I didn’t make up that phrase or this phrase, but one that I absolutely love is depression, hates a moving target, and it’s somebody who struggles with depression from time to time.

Eric Zimmer 00:58:50  I just find moving, and I don’t necessarily mean like on a treadmill, although that’s great. Exercise is really good. But just get outside, do something. Any movement tends to be good, and I think any movement tends to be good when we’re stuck, whether it’s mentally, emotionally.

Adam 00:59:08  Yeah. There’s this really fascinating research on this that shows that start ups where people are forced to move, where they’re forced to walk because of where the startup is located. Maybe it’s in a walking city or something like that. They have better ideas. So by physically moving. you actually somehow liberate better ideas. Yeah, it’s really interesting.

Eric Zimmer 00:59:25  Yeah, I’ve learned that about myself that like, I like to work different places, so, like, work from home one day, go to the library. Another day, go go to a coffee shop another day. But like, there’s something for me about moving from one place to the next that just tends to help me not at least feel so stuck.

Adam 00:59:44  It’s another way to get over the plateau, right? If you feel that you’ve hit a plateau, just change things up.

Adam 00:59:48  And so by constantly shifting things, whether it’s a physical task or something like writing, changing the place where you’re doing it, it makes a huge difference.

Ginny 00:59:57  I’ve heard some science behind this that the movement in our body just stimulates our brain in such a way that we’re able to make connections or access filed away, connections that we otherwise just didn’t quite have all of our neurons firing to make happen. I mean, that’s a very unscientific way to explain it, but I know that, like when I’m on the peloton in the morning and I’m listening to a podcast, I’m like grabbing my phone to write down these ideas. It’s just firing like crazy. But it was just getting my body moving.

Adam 01:00:25  Yeah, so I run and I’ve started running with a little piece of paper and a tiny little pencil because I. I find that happens all the time, and I’m on the middle of a run and I’m like, I’m going to forget this, and I always forget. But it’s true. How often do those great ideas just pop up? It’s when you’re asleep, unfortunately.

Adam 01:00:40  Totally. And when you are moving or moving.

Ginny 01:00:42  Yep. So I’m curious about something. Instead of saying, did you? I’m going to say when you got stuck at some point writing this book.

Adam 01:00:51  At some point. Okay. Many points, many points.

Ginny 01:00:54  You can you can drill down here as what not to put you on the spot. But like, can you think of a time writing this book when you got stuck and maybe give us an example of how you applied any of this knowledge to get yourself moving?

Adam 01:01:03  Yeah. So I read this interview with Jeff Tweedy and he talked about pouring out all the bad ideas. I can’t tell you how many bad ideas I poured out to get to the the version that you see, because writing is hard. It’s a very long term process. It takes. In the case of this book, it was an 18 month process, and so there were many days where nothing came out or not very much came out or what came out wasn’t great, and I didn’t use it.

Adam 01:01:27  But that paved the way for the next day and the day after. And sometimes you’ll have these magical days where you’re right, thousands of words and they tumble out exactly as you like. And the thing that I always do when that happens is I ask where that comes from, because I think it’s hard to know. But if you’re really thoughtful about it, sometimes you can see the origins of it in the failures of the days before. And so I’ll look back at what I poured out yesterday and realize, oh, this is just like there are ten times better version of what I did yesterday. And had I not done that yesterday, I wouldn’t have been able to get to where I am today. I think writing a book about being stuck and getting unstuck is is great, because you’re constantly using the techniques that you’re writing about in the course of writing the book.

Eric Zimmer 01:02:07  Before we wrap up, I want you to think about this. Have you ever ended the day feeling like your choices didn’t quite match the person you wanted to be? Maybe it was autopilot mode or self-doubt that made it harder to stick to your goals.

Eric Zimmer 01:02:21  And that’s exactly why I created The Six Saboteurs of Self-control. It’s a free guide to help you recognize the hidden patterns that hold you back and give you simple, effective strategies to break through them. If you’re ready to take back control and start making lasting changes. Download your copy now at once. Let’s make those shifts happen starting today. When you feed Net book.

Ginny 01:02:50  I love how you use the good days to connect back to the days that feel tough so that when you’re in them, the next time, you can exactly remember that and see that as even though it doesn’t look like immediate progress, it’s still making progress.

Adam 01:03:03  Because you want to feel like there’s meaning to the failures, too. Sure, you want to feel like when things are difficult and when you’re not pouring out thousands of great, usable words, that there’s a purpose for it. And I think that’s so much of what our lives are about. It’s even the hard moments, the moments that I’m going exactly to plan. You have to feel like there’s some value to them, and telling that story and finding that narrative, I think, is a huge part of moving forward to the next step that hopefully is better.

Ginny 01:03:26  Marvelous.

Eric Zimmer 01:03:27  Well, I think that is a perfect note to wrap up on. Thank you so much. This has been such a great conversation. We really loved the book, and it’s been a pleasure to sit here and talk with you.

Adam 01:03:37  And with you. Thanks so much.

Ginny 01:03:38  Thank you so much.

Eric Zimmer 01:03:39  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do. We don’t have a big budget, and I’m certainly not a celebrity, but we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the One You Feed community.

Filed Under: Featured, Podcast Episode

The Age of Magical Overthinking: Why Our Minds Keep Doubling Down with Amanda Montell

January 13, 2026 Leave a Comment

AGE OF MAGICAL OVERTHINKING
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If you’re feeling overwhelmed and don’t have the luxury of doing less, Overwhelm Is Optional offers simple tools you can use in under ten minutes a day. Learn more at oneyoufeed.net/overwhelm

In this episode, Amanda Montell explores the age of magical overthinking and why our minds keep doubling down. She discusses how cognitive biases and irrational thinking shape our perceptions and behaviors in the information age. Amanda also explains shine theory, zero-sum and sunk cost biases, and the allure of manifestation and conspiracy thinking. Through personal stories and humor, Amanda and Eric discuss how understanding these mental patterns can help us navigate modern life more consciously and compassionately.

Exciting News!!! Coming in March, 2026, my new book, How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!


Key Takeaways:

  • Exploration of cognitive biases and their impact on modern thinking.
  • Discussion of irrational thinking in the information age.
  • Examination of the parable of the two wolves and its implications for personal behavior.
  • Analysis of the shine theory and its relevance to social dynamics, particularly among women.
  • Insights into the sunk cost fallacy and its effects on decision-making in relationships.
  • Critique of manifestation beliefs and their parallels to conspiracy thinking.
  • The role of storytelling in human cognition and its influence on self-perception.
  • The relationship between overconfidence bias and self-assessment.
  • Challenges of navigating modern life with evolved cognitive shortcuts.
  • The impact of social media on decision-making and personal narratives.

Amanda Montell is a writer and linguist from Baltimore. She is the author of the acclaimed books Wordslut, Cultish, and The Age of Magical Overthinking. Along with hosting the podcast Sounds Like a Cult, her writing has also appeared in The New York Times, Marie Claire, Cosmopolitan, and more. She holds a degree in linguistics from NYU and lives in Los Angeles with her partner, plants, and pets. Find her on Instagram @Amanda_Montell.

Connect with Amanda Montell: Website | Instagram | Podcasts | Facebook

If you enjoyed this conversation with Amanda Montell, check out these other episodes:

Why You Can’t Think Your Way Out of Overthinking with Adam Mastroianni

The Purpose of Emotions and Why We’re Not Wired for Happiness with Anders Hansen

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Episode Transcript:

Amanda Martell 00:00:00  Even smart people totally overestimate themselves. They just do it across, maybe like a slightly smaller spectrum of subjects. But people of all intelligence levels and levels of expertise are out here over crediting themselves with positive outcomes and predicting that they know more than they do.

Chris Forbes 00:00:28  Welcome to the one you feed. Throughout time, great thinkers have recognized the importance of the thoughts. We have quotes like garbage in, garbage out or you are what you think ring true. And yet for many of us, our thoughts don’t strengthen or empower us. We tend toward negativity, self-pity, jealousy, or fear. We see what we don’t have instead of what we do. We think things that hold us back and dampen our spirit. But it’s not just about thinking. Our actions matter. It takes conscious, consistent and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf.

Eric Zimmer 00:01:13  A lot of modern self-help is basically this promise. If you think the right thoughts, everyone will finally make sense. And when life doesn’t cooperate, we don’t stop. We double down. In today’s episode, Amanda Montell  helps us name what’s happening underneath that urge. We talk about how manifestation can slide into the same mental machinery as conspiracy thinking. Our need for proportional, satisfying explanations. We also dig into sunk costs, why we stay in bad situations, keep defending old stories, and reach for additive fixes when the real solution might be subtraction. Amanda brings humor, nuance, and a really steady lens for the chaos of the information age, especially if you’re someone who overthinking everything and still feels like you’re missing the point. I’m Eric Zimmer and this is the one you feed. Hi, Amanda, welcome to the show.

Amanda Martell 00:02:09  Thank you for having me.

Eric Zimmer 00:02:10  I’m excited to have you on. I’ve admired your work in your podcasts and your previous books for a number of years, so it’s great to finally get to catch up. And we’re going to be discussing your book called The Age of Magical Overthinking: Notes on Modern Irrationality. But before we get to that, we’ll start in the way that we always do with the parable.

Eric Zimmer 00:02:32  And in the parable, there’s a grandparent who is talking with their grandchild. They say, in life there are two wolves inside of us that are always at battle. One is a good wolf, which represents things like kindness and bravery and love, and the other is a bad wolf, which represents things like greed and hatred and fear. And the grandchild stops. I think about it for a second. They look up at their grandparent and they say, well, which one wins? And the grandparent says the one you feed. So I’d like to start off by asking you what that parable means to you in your life and in the work that you do.

Amanda Martell 00:03:06  Oh, well, I could take this in a number of different directions. The first thing that comes to mind is the fact that this parable has been mummified so extensively. I see all the time, and in fact, I do believe that I have shared a meme along the lines of like within every woman there are two wolves. It tends to be like pretty feminine coded.

Amanda Martell 00:03:31  The memes that that I see, I don’t know if that’s my algorithm or. Yeah, just I don’t know the irony of like putting a wolf inside a woman, I don’t know, but,

Eric Zimmer 00:03:39  My favorite is you have two wolves inside of you, and they’re both depressed.

Amanda Martell 00:03:44  Yeah, yeah, yeah. No, I love was it, Walt Whitman who said that? Like, everyone contains multitudes, and I love the meme that’s like. And most of those bitches are gotta go, like, you know. So I love taking, like, a pretty earnest parable and twisting it. And the meme community, I mean, many folklorists that I’ve interviewed would say that memes are our new legends and parables. And so, yeah, this one has been a spread in pretty funny and ironic and hyperbolic ways, which I enjoy. And yeah, and it also makes me think of how oftentimes our legends and idioms and cultural expressions will divide things into binaries, which isn’t necessarily how life naturally is. But we we do that in order to make sense of it, to make life feel orderly and manageable and easier.

Amanda Martell 00:04:43  On our decision making skills, I also think about how it is true that we get better at what we practice. And so if we practice feelings of bitterness and greed and lean into cathartic anger more than positive feelings than we will get better at expressing ourselves in those ways. And Freud’s catharsis theory was wrong. And if you, you know, rage about something, you’re you’re not going to get it out of your system. You’re just going to get better at raging. And yet, you know, we can’t be positive all the time. So it’s both and both and and sort of overcoming those binaries. And that split between logic and emotion is part of my personal life’s work and my professional life’s work, and definitely a huge theme in the age of magical overthinking.

Eric Zimmer 00:05:37  Yeah, everything you said I relate with so much. I mean, I started this 11 years ago, so if I was starting a podcast today, this is not the way I would start it, because I almost avoid binary thinking to such an extreme in the way I process the world that it’s almost like a personality tic.

Eric Zimmer 00:05:55  And yet here I have this parable right behind me. I’ve got these two wolves. But the other thing that you said there that I had highlighted is somewhere in the book you were just talking about, like this idea like of, of raging gets the rage out and you say somewhere in the book, there’s no evidence to show that you ever feel better for acting badly.

Amanda Martell 00:06:15  Yeah. Yeah. Well, I talk a little bit about this in chapter in the book called The Shit Talking Hypothesis. I guess I’ll give like a little bit of context. The book is about irrationality in the modern age, in the information age, and the way I approach it is that every chapter is kind of themed around a different cognitive bias, some of which are really well known, like confirmation bias and some cost fallacy, and some of which are lesser known, but have these cool names like the Halo effect and the Ikea effect. Hundreds of cognitive biases have been described over the years by psychologists, behavioral economists. But I essentially picked, you know, my faves and To use them as a lens to explore various irrationality that are a product of the information age, both from the zeitgeist and my own life.

Amanda Martell 00:07:02  Whether I’m talking about, you know, the extreme cycles of celebrity worship and dethronement that we see in society so often, or in the case of this chapter, which is about zero sum bias, this sort of scarcity minded, deeply, deeply ingrained intuition that once developed in order to help us survive and hoard important resources like food and mates during a time when those things really were limited. Now we sort of map those zero sum intuitions on contemporary occurrences that our intuitions are so savvy about, like cloud and followers or beauty, you know, all kinds of abstract forms of currency or resources. And sometimes we attempt to correct that scarcity minded urgency or rage by talking people or disparaging them or, you know, finding flaws in them as an attempt to elevate our own clout. And yet, you know, research into gossip and shit, talking and emotions and catharsis has shown that when we speak negatively about other people behind their back in real life, that accomplishes something called spontaneous trait transference, where we actually adopt the qualities that we’re critiquing in that person.

Amanda Martell 00:08:22  And yeah, like if we continuously shit, talk and rage in, you know, unproductive ways, it ends up just kind of, negatively impacting our own self-esteem and our own perception by others.

Eric Zimmer 00:08:36  Stay with this for a second. Then I’m going to zoom back out to, to the book. But we kind of dived into one chapter. But while we’re here, I loved something that you talked about in here called the Shine Theory, because you’re talking about how you would do this, right. You would talk people who you were perhaps envious of. And I think we all have a tendency towards that. The shining theory is kind of the opposite. Tell me about that.

Amanda Martell 00:09:00  Yeah, well, this term shine theory was coined by An Fridman and Aminata Sow and piece that wrote together. They they’re these two, like, writers and best friends and they’re they’re amazing. But there was this fantastic viral 2013 piece in the cut where Anne Friedman spoke about how women, in particular are famously pitted against one another in society.

Amanda Martell 00:09:24  And there are a number of reasons for that. One of which is that, you know, there are actually fewer positions in, in public life and powerful rooms for women. And so we often get really, really competitive with one another. And that can apply to, you know, like social situations in high school or, you know, professional situations for adults. And it can also apply to social media situations where, you know, I think a lot of people can probably relate to this super uncanny experience where, you know, we’re chilling on our phones and our algorithm serves us an account of someone who makes us feel immediately inferior. You know, it’s someone who, like, literally doesn’t have any effect on our life whatsoever. It’s a perfect stranger, but it’s someone who, you know, has our haircut, but a little shaker or, you know, a similar style to us, but more aspirational. Or, you know, their career seems to be going a little better. And I have had this experience, so many times.

Amanda Martell 00:10:23  And at first, my approach to those feelings of scarcity and competition and inferiority would be to like, doom, spiral and go down a rabbit hole of like stalking this person’s background and credentials to see how, like, I’m actually better than them. I would sort of yeah, like word vomit about them to my loved ones and inside of my own head. They would live rent free in my head. And then, you know, I started writing this chapter and learning more about cognitive biases for this book. And, you know, embarking on my own sort of psych psychology journey and journey of self-reflection. And I realized based on an Friedman’s shine theory, which suggests that if you come across a woman who’s like, smart, cool, stylish, whatever. Don’t try to beat her. Try to befriend her. And she has this great line where she’s like, If Michelle Williams knows that, she shines brighter because of her proximity to Beyonce and is not instead dimmed by her proximity to Beyonce, then there’s hope for the rest of us.

Amanda Martell 00:11:23  It’s like this analogy where, you know, if you turn on a bright lamp and a slightly dimmer lamp next to it, like the whole room gets brighter. So if you come across a woman who you know you feel intimidated by, try to combine your light with hers and then it’s a win win. which really sort of goes against our zero sum intuitions. All of these behavioral economists found that we have this, like, really deeply ingrained win win aversion. Like, for some reason, like when we engage in monetary transactions or just like, move through life, we tend not to see situations as a win win, even though buyers or like buyers, yet rarely pay more for things than they really want to. And sellers rarely sell things for more than they’re worth and, you know, whatever. So it’s it’s just this, like, weird intuition that we have, but we can move past it. And that has been really impactful for me in my life. Now, when I come across a woman who I think is doing amazing instead of shame spiraling about her, I’ll like slide into her DMs and see if she might want to collaborate or get a coffee or, you know, and it doesn’t always lead to anything, but I’ve actually made some very real friends that way, and that feels a whole lot better.

Eric Zimmer 00:12:40  Do you ever do that? And then you DM them and they never reply and you end up disliking them even more on the other side of it.

Amanda Martell 00:12:48  No, it doesn’t backfire. You would think that. But oddly, like when I DM them, there’s like an immediate release of that because I’ve, like, done something about it. I’ve, like, exerted my agency somehow, you know, I’ve like taken the situation into my own hands and then it’s like, well, if they don’t respond, you know, maybe we’re really not meant to be. It’s a led to a successful outcome. Enough times that my morale is high enough to tolerate no reply.

Eric Zimmer 00:13:14  Yeah, 100%. I just had a long conversation with Faith salie about envy and this. It kind of ties very closely to this. And she talks about something called like inert envy. This is kind of the opposite of that, right? You’re moving that envy somewhere in some way. You know, you’re doing something with it. And my experience is almost always when I take a small, positive action about whatever is spinning around in here, I immediately feel better.

Eric Zimmer 00:13:42  It doesn’t always solve the problem. It doesn’t. But but there’s some relief in doing something useful.

Amanda Martell 00:13:48  Yeah, because I think in part it’s because it makes us feel like we’re a little bit more in control of our destiny and that life isn’t just happening to us. And yeah, we’re like building. We’re building who we are. And like, I want to be a person who makes lemonade out of lemons or whatever. so even if, you know, the lemonade comes out tasting a little weird or I don’t yield like a big, delicious carafe of lemonade, then it’s still worth it. I’m still on that journey.

Eric Zimmer 00:14:19  So let’s zoom back out for the book for a second, because you talk about magical overthinking and you say, basically, we simultaneously overthink trivial matters. And I think complex ones say more about that.

Amanda Martell 00:14:32  Yeah, well, the sort of thesis of the book is predicated on this idea that our once useful cognitive biases, these deeply ingrained decision making shortcuts that developed in earlier human brains to help us understand the world enough to survive it, are now clashing with the information age and this hyper capitalist age, our consumerist age, the age of social media, when we’re forced to contend with more ideas in a day than most humans would ever encounter in a lifetime, and more human beings.

Amanda Martell 00:15:09  And it’s just a really, really psychologically overwhelming time. And we don’t even realize that these mental magic tricks, these cognitive biases that helped us for so long are at work, and we certainly don’t notice how damaging they can be. They’re helpful to, you know, moving through life with no confirmation bias or, you know, even no zero sum bias wouldn’t be realistic or good. We would, you know, agonize over every decision and probably just like, act really strangely and not very human, but I think becoming more aware of how these biases are creating conflicts in our lives where conflict need not be or are, you know, causing us to lose our critical thinking. I feel like critical thinking is such a buzzword now, but it’s been really helpful to me because it’s helped me feel less confused about my own irrational behaviors and less angry at other people’s irrational behaviors. But yeah, I think one side effect of this clash between our cognitive biases and the information age is that sometimes we overthink small matters to death, but we like blitz past complex deliberations that really deserve more care.

Eric Zimmer 00:16:41  I love what you said. You talk about some of these. Irrationality has had an evolutionary benefit at one point, maybe not so much now. And you call them a cognitive wisdom tooth, which I think is so funny because that’s exactly what it feels like. Or the other, you said, is it’s a legitimately useful trait that came along with or an inconvenient side effect. Scientists who say, call these a spandrel. I’d never heard that.

Amanda Martell 00:17:06  Yeah, I’d never heard of that either. But yeah, spandrels are just like leftover evolutionary quirks, I guess. But I think there’s a footnote that says the human chin is one example. Like when we used to have, like larger jaws that needed to be capable of like chomping on harder material. we we were, you know, our skulls were shaped differently, and there’s no longer a need for this, like, little piece of bone that makes up the human chin. But we have it anyway. And, yeah, it’s to say that like our bodies and minds and those are the same things I need to keep reminding myself.

Amanda Martell 00:17:48  yeah. They’re not perfect. You know, there are these, like, Darwinist experiments that are just kind of like, reacting to our environment. But our environment has changed technologically and psychologically so much in recent history that, we have more spandrels than we know, and sometimes they can affect us in invisibly detrimental ways.

Eric Zimmer 00:18:12  Yeah. And I’ve always thought cognitive biases are interesting to look at because once you understand them, you can see them, right. Like if you just asked me right now, like what is not correct about the perspective you’re taking, I have no idea. I don’t there’s no place to answer that question because I’m seeing through what I see through. I can’t not do it. But a cognitive bias gives me a chance to say, well, hang on, is that happening here? Is this happening here? Because obviously our brains take huge shortcuts. And what we’re perceiving is reality is not that there’s not reality out there, but we are constructing an enormous amount of it.

Amanda Martell 00:18:49  It’s true.

Eric Zimmer 00:18:49  So you always are taking some perspective.

Eric Zimmer 00:18:52  There’s no view from nowhere. But cognitive biases allow us to look at that perspective from different angles more effectively, I think, than just wondering what we might be missing.

Amanda Martell 00:19:04  Yeah. And the cool thing about learning about these cognitive biases is that it allows me to feel more curious and skeptical about the way that my mind works, as opposed to defensive and judgmental. That goes for me and other people as well. And I was humbled by the process of writing a lot of these different chapters. For example, when I wrote up my book proposal for this book, because non-fiction books are so long proposal, not fully written manuscripts. one of the chapters I thought I wanted to write was about the Dunning-Kruger effect, which is this like concept where, you know, the the people who know the least about a subject think that they know the most. It’s like this thing that pundits always like to call upon to make themselves sound smart. It’s like, oh, that that person just is falling to the Dunning-Kruger effect, that doofus.

Amanda Martell 00:19:59  But then I started looking into it, and I came across a piece of reporting in like a McGill University publication that went and revisited the original Dunning-Kruger study and found that it actually didn’t say what we thought it said because in fact, like, even smart people totally overestimate themselves. They just do it across, maybe like a slightly smaller spectrum of subjects. But people of all intelligence levels and levels of expertise are out here over crediting themselves with positive outcomes and predicting that they know more than they do. And so instead, I rejigged that topic or that chapter to be about this phenomenon of overconfidence bias. And that was really humbling, because at first I was like, oh my God, overconfidence bias. I surely that does not apply to me. I’m a normal person, I hate myself, I’m an idiot. But as it turns out, like most people exhibit some level of overconfidence, even if it’s just moral overconfidence. Or, you know, we watch reality TV characters on screen and we think like, oh my God, I would never behave that way in that environment.

Amanda Martell 00:21:10  But really, we have no idea. And, you know, there have been really fascinating studies conducted. There’s this great book called The Knowledge Illusion. And there was a fantastic study in in that book. And I also cited where study participants were asked if they knew how simple objects worked, like zippers and toilets, and they were all like, yeah, I’m not an idiot. Of course I do. And then they were asked to write these, like step by step breakdowns of how the objects actually worked, and asked to reevaluate their level of knowledge of those objects. And they realized like, oh my God, I actually don’t know how toilet works or like, I don’t know how super works. And so they were kind of like showing their own tosses. And I think that happens all the time. And that happens to me too. And it definitely happens more in the information age, because there’s just more to know and more to convince ourselves that we know. And so, yeah, it was a humbling experience writing this book.

Eric Zimmer 00:22:04  Yeah. There’s so many things in what you said there that I relate with. The last piece is I don’t know what I was reading, but it referenced an essay from the 50s called Eye Pencil, and the person in it basically said, there’s no human alive. That can tell you how. One human could tell you how to make a pencil, because there are so many different subsets of knowledge that go into all the stuff that has to come together, that no one person has it all. And that’s a pencil. I mean.

Amanda Martell 00:22:35  Totally.

Eric Zimmer 00:22:36  You know, that’s a very useful and humbling way to see the world.

Amanda Martell 00:22:40  100%. And I remember while writing that chapter, I also learned that, ironically, it’s actually other people’s expertise that makes us feel like we know more than we do, because humans are so good at learning from one another and collaborating. That’s one of the reasons why our species has, I want to say, thrived. To put it optimistically, I’ll say thrive. grow so much.

Amanda Martell 00:23:05  And yet it sort of like, blurs these cognitive boundaries where like, because, you know, I might work so harmoniously. My, my husband’s a film composer, and I have collaborated with him in the past, and our collaborations have been so close and so intimate that sometimes I think I know about film composing, because he does. And, you know, sometimes we think we know things just because we’ve googled them, but we’ve, like, forgotten everything we learned when we googled them. So it’s actually like that very thing where like, it takes, you know, a hundred different types of expertise to put a pencil together. But all of those people think they know how to put a pencil together because they helped do it.

Eric Zimmer 00:23:47  When my partner and I, when she and I listen to an audiobook, she is frequently stopping and asking questions. And it’s stuff that I’m going right by because I think I know. But when she asked the question, I’m like, well, I got you. I don’t really know how to.

Eric Zimmer 00:24:02  I’m not, I don’t know exactly like and if I’m not, I’ve shared it with her that like sometimes I get irritated by that because I think I think as a child I was praised. I think we all are to some degree by knowing, you know, the answer. You know, I was I was a smart child. I was supposed to do that. And so when I don’t know the answer, I don’t like it.

Amanda Martell 00:24:23  Right? Right. It affects our self-esteem.

Eric Zimmer 00:24:25  Yeah, exactly. And so I’ve kind of noticed this. Like, why am I getting irritated with her asking questions and I’m like, oh. And so now it’s kind of an open conversation between us. She’ll be like, am I asking too many questions? And I’m like, yeah, I’d just like to listen to the book. It opens up that idea of knowledge. And then the other thing that you were saying I was thinking about is that our brain spins up stories so fast that we’re convinced we were right. And I was able to watch this in Jenny’s mom, who had Alzheimer’s.

Eric Zimmer 00:24:52  And we took care of her for six years. And what I watched was she has no idea about a whole lot of things, but when you would ask her a question about something, she would spin up a story that had no relation to reality because you could see it. But she believed it instantly and completely, and it was just wild to watch it. Sometimes when you you see something in the extreme, you’re able to be like, oh, look at that process and know that I’m doing the same thing. My brain works a little bit better than hers, but it doesn’t work perfectly. I don’t, you know, like I’m doing that all the time, too. I just think it’s fascinating.

Amanda Martell 00:25:30  Oh, definitely. Oh my gosh. Yeah. I mean, I say in the book and this has been said so many times by so many brilliant people, but human beings are like the only species that makes up stories about the world in order to understand it. You know, like, we are narrative people.

Amanda Martell 00:25:47  We we tell ourselves stories in order to remember things, in order to make sense of things, in order to convince ourselves that we understand. Even if, you know, the nuts and bolts of those stories are like totally fictitious, like stories make us feel like we know things.

Eric Zimmer 00:26:25  Before we dive back into the conversation, let me ask you something. What’s one thing that has been holding you back lately. You know that it’s there. You’ve tried to push past it, but somehow it keeps getting in the way. You’re not alone in this. And I’ve identified six major saboteurs of self-control. Things like autopilot behavior, self-doubt, emotional escapism that quietly derail our best intentions. But here’s the good news you can outsmart them. And I’ve put together a free guide to help you spot these hidden obstacles and give you simple, actionable strategies that you can use to regain control. Download the free guide now at one eufy Dot net and take the first step towards getting back on track. So I’d like to move to a chapter called I swear I manifested this because a this sort of thinking kind of drives me a little bit crazy, but I’d love to talk about it, because the thing that you were really talking about is that even this concept of manifestation is a form of a conspiracy theory, and you describe conspiracy theories as a sense making narrative that offers satisfying explanations for confounding turn of events.

Eric Zimmer 00:27:44  Talk more, because framing it like that changes a whole lot of ways of thinking about.

Amanda Martell 00:27:48  Yeah. Well, as I was thinking about the topics that I wanted to cover in this book because I could have written, you know, 200 chapters, about 200 biases, I kept coming back to this, this story that I had done some reporting for a few years ago when I was promoting my second book, cultish, and the story was about this kind of cult followed manifestation guru, sort of new agey pseudo therapist on social media. And I was really fascinated by this, because her popularity was really on the rise during Covid and during a time when the conspiracist movement was really emerging. And that’s a portmanteau of the words spirituality and conspiracy theorist. And it describes this sort of unlikely crossover of believers who subscribe to both the idea that we’re on the brink of a paradigm shift in consciousness, which is this like new agey concept, and also the conspiratorial idea that there’s this like evil cabal of elites that is secretly controlling the sociopolitical order.

Amanda Martell 00:28:57  And so the conspiracy theorists are the sort of people who, like, I don’t know, you might see wearing boho clothing, but also like marching shoulder to shoulder with hardcore, you know, MAGA, QAnon. And again, it seems unlikely, but they like, share some ideology. And, some of those types of believers were really subscribing to this manifestation guru online. And I was so curious as to what was going on psychologically with them. And then I came across this cognitive bias called proportionality bias, which describes our tendency to think that big events, or even just big feelings, must have had a big cause. The only way for an epic tragedy to make proportional sense would be for it to have had this really, like, big on purpose, cause it’s this misattribution of cause and effect in order to make sense of the world. So, you know, it’s when conspiracy theorists say that Princess Diana’s death had to be on purpose by the British government or the royal family, it couldn’t have just been the result of this, like freak accident or, you know, Covid had to have been engineered on purpose.

Amanda Martell 00:30:13  It couldn’t have just been the result of, like, this accident or small misfortunes or whatever. It just it doesn’t feel good to imagine that the universe doesn’t operate in this proportional way. We like harmonious proportions as human beings. Again, we tell ourselves these stories. And proportionality. Bias is the bias that is most commonly used to explain traditional conspiratorial thinking. But I couldn’t help but notice that it also completely justifies ideas of manifestation or, you know, the law of attraction. This idea that, like you were once, you know, financially struggling and romantically unlucky and now you’re, you know, thriving financially and have a spouse was because you, you know, vision boarded your way to it or, you know, you, you kind of did like a reverse conspiracy theory, like you, you know, attracted this, positive outcome on purpose. and so, yeah, I kind of I made this argument in, in the book that these misattribution of cause and effect can be helpful in a way of like psychologically managing the world, but also can be taken too far and exploited by, you know, capitalistic, selfish gurus online to a cultish end.

Amanda Martell 00:31:30  And conspiracy theories aren’t always exactly the sort of like weird guy on fortune in your mom’s basement stereotype that you might think, right?

Eric Zimmer 00:31:39  I mean, I think it’s all bound up in this idea that everything must have a reason or a purpose. Yeah, and it’s deeply disconcerting to think that’s not true. Totally. I don’t know if you know Brian Klaus in his book called fluke.

Amanda Martell 00:31:56  Oh, I’ve heard of it, yes.

Eric Zimmer 00:31:57  Yeah. You you would love it. You would love it. He’s a he’s a great writer, but he starts off with the. And I’ve told this on the podcast about eight times now. He starts off by telling the story of Hiroshima and the bombing. And originally Kyoto was on the list.

Amanda Martell 00:32:12  I know the story.

Eric Zimmer 00:32:13  Yeah, you know the story. And it didn’t happen because the guy who had just been elected to be minister of the war went with his wife there like 20 years ago. That is a deeply disconcerting thing, to think that that is the reason that one group of people were bombed and another was like, I think that’s the way the world actually works.

Eric Zimmer 00:32:34  But he says that there’s a way that that offers peace. And I think in some ways it does. But I also think it’s deeply disconcerting.

Amanda Martell 00:32:40  Yeah, it feels unjust and disproportional. It’s like, how can this massive calamity have come about in this place, this very specific, important place for all the people who live there because of this sort of capricious decision that does not feel good to us. And so, so many belief systems are actually predicated on making, you know, proportionality, bias front and center, unconsciously, of course. I really wanted to share some of that reporting that I had done on that particular guru and discovering how this bias applies to not only traditional conspiracy theories, but also ideas of manifestation felt like the right way to do it.

Eric Zimmer 00:33:26  And what’s really interesting is the flip that you make is that traditional conspiracy theory points outwards. Right. If somebody else did this thing, but some of this manifestation and Law of Attraction stuff flips it inwards. Right. That’s right. You’re the cause of things.

Eric Zimmer 00:33:44  And you talk about how trauma has been one of those things. It has a useful frame, it has some value. And it’s been, you know, used kind of way out of proportion. But it’s an explanation.

Amanda Martell 00:33:58  That’s right. Yeah. Something that this figure that I was reporting on but also so many sort of like new agey pseudo therapist types online will say is that the reason why you’re suffering is because you have unresolved childhood trauma. You have not done enough to heal yourself. And it really connects to this kind of toxic, positive meritocracy myth that has existed since the dawn of this nation. You know, like these. Law of attraction. Kind of self-help ideas really resonate here in the land of the American Dream for a reason. but yeah, it it can be empowering to a point to know that, like, we we do. We do. I mean, we can have a debate about free will, but we do. We do have some control of our lives and things like mindfulness meditation and reframing and taking action.

Amanda Martell 00:34:53  Those things do work, of course. But to a point, some of these figures will exploit people’s victim blaming and will communicate things like, you know, only, only you and your internal metaphysical journey can change your circumstances. And I am the only person who can shepherd you through that journey. And that’s what I think is exploitative and problematic. And it’s, again, this clash between this once useful cognitive bias of proportionality bias, which, you know, developed for a sensible reason, like there was once a time in human history where like, yeah, big things were caused. You know, it’s like a big rock falling from a cliff was probably because there was a big storm, you know, like it was it was that simple. And things aren’t, aren’t so simple and physical anymore. So yeah.

Eric Zimmer 00:35:46  Things are are definitely not simple. Is there a bias for just wanting a simple answer? In general, across the board seems to be a default thing. Like give me the easy answer.

Amanda Martell 00:36:02  Yeah, definitely.

Amanda Martell 00:36:04  And the weird thing is, is like sometimes the easy answer is the answer. What what bias is that? I’m going to look it up right now. What cognitive bias can explain our desire for easy Yeah. I mean, it’s a combination of like availability heuristics, simplicity bias, confirmation bias. It’s very rare that any of these biases will work so low. there’s normally like a lot of them going on at once.

Eric Zimmer 00:36:37  They travel in packs.

Amanda Martell 00:36:39  They do, they do. They’re they’re pack animals, these biases. And they, there’s like a domino effect too. Or like, if you’re zero sum bias kicks in, then your confirmation bias will enter the picture. And it’s a whole big unfortunate party of irrationality.

Eric Zimmer 00:36:55  Yeah, yeah. The point you make in there that I think is a really important point, and you just set it a little bit. I’m going to read what you wrote just to really kind of drive it home, because I think it’s important. You said, you know, we were talking about these mental health influencers.

Eric Zimmer 00:37:09  Most of them mean well enough. And they’re right about a lot of things. Beliefs about yourself do influence outcomes. Spirituality is shown to increase resilience. You can alter your reactions to certain stressors. You then go on to some big pharma things. I don’t need to go, but but I really like that because yes, yes, there are definite ways that we can change and improve our mental and emotional health, and there’s a whole lot sometimes that you can’t change. There’s a whole lot that there are bigger forces happening. You talk about this a little bit too. There’s a systematic factors, right? And and this show has been guilty, I would say to a large degree of we talk about the systematic factors, but then we come back to practical things that a person can do, because I feel like there’s something you can do with that.

Amanda Martell 00:38:04  But people like actionable takeaways that they can do, like tonight.

Eric Zimmer 00:38:09  But I think what I at least hope to do is continue to stress like none of it’s easy.

Eric Zimmer 00:38:16  None of it fixes what it is to be a human. None of it solves the human condition. There’s no fix for life.

Amanda Martell 00:38:23  Exactly. And sometimes when I come across these, like, little self-help nuggets of wisdom or even share them, because I do my Magical Overthinker podcast, which is kind of like an extension or a spin off of the book at the end of every episode. I always like to provide a little, you know, piece of evidence based advice for how we over thinkers can get out of our own heads that week. And sometimes it feels a little silly to share a story about how, like, looking at trees helps, you know, like slow down your heart rate or whatever. I’m just kind of making that up. But, there are some of these out there anyways. That is not going to cure systemic issues, medical racism, like all the all these like deeply, deeply problematic things that are keeping so many people unwell and and unsafe and unhappy. And yet I would venture to say that looking at a tree never hurt.

Amanda Martell 00:39:21  And so it’s both. You know, it’s both at once.

Eric Zimmer 00:39:24  Yeah, it is both. And I feel conflicted about this sometimes because I look at, like someone like, you know, we are drawn to people like Viktor Frankl, right? Who shows that even in the worst circumstances, the way he approached the world did make a difference in his experience of it in the worst conditions. And he’s a little bit of an outlier, right?

Amanda Martell 00:39:47  Like, totally. And we love those outlier stories.

Eric Zimmer 00:39:51  Exactly.

Amanda Martell 00:39:52  Yeah. They give us hope. I mean, it’s interesting because my earlier work is about cults and identifying cultish influence in everyday life. And part of the inspiration for that was that my dad grew up in a cult, and he has this, like, totally epic, like rags to riches, oppression to enlightenment type of story that I think is fascinating to hear. And, you know, maybe inspiring to some. But his story is is not like replicable. You know what I mean? Like he he had this like totally just like amazing tale.

Amanda Martell 00:40:30  And I don’t think anybody can like, vision board their way to what my dad experienced. And yet I don’t want to not share his story just because it isn’t easy to replicate. So these things are tricky.

Eric Zimmer 00:40:45  Yeah. I mean, my own story has a little bit of this because the, the, the narrative and you know, I’ve got a book come out. So we’re talking about the narrative more is, you know, at 24 I was a homeless heroin addict. I weighed £100. And now I’m in a very, very different place. And so there’s something there. And I also know that I got offered diversion instead of prison because I was a white man. Right. What difference would that have made? When I came out of treatment, I had places to go that weren’t back to a house full of drugs. I didn’t have children and I needed child care. On and on and on and on. Right. There are reasons we know that people recover. That helps. And of course, we see people who have all those things not recover.

Eric Zimmer 00:41:32  And we see people who have none of those things recover. And so there’s an element in there of okay. Yeah. Person is doing something. It’s not like I didn’t do anything, but I also I like what you said. It’s not replicable. Exactly.

Amanda Martell 00:41:46  Yeah.

Eric Zimmer 00:41:46  Because my situation is different.

Amanda Martell 00:41:49  This is why I take such issue with some of these cult followed self-help gurus online. Because they’re selling a system or like whatever. Yeah, a bespoke manifestation practice that I mean, it’s not the answer. and when someone is feeling vulnerable and is and is hoping that there is that simple answer that, you know, magic bullet or whatever it is. Sometimes the the people who have the most knowledge and nuance their their message is not rewarded by the algorithmic overlords and whoever else. And so, yeah, we have to be kind of vigilant out there.

Eric Zimmer 00:42:34  Yeah. Well, I’m the living proof of it doesn’t work. Nuance doesn’t work. It’s not an it doesn’t work on algorithms. I’ve tried and yet got to be who you are.

Eric Zimmer 00:42:45  I’m curious. Your book cultish made me think of Alcoholics Anonymous because I got sober in in a 12 step program, and I didn’t have time to read your your whole take on it. So I did what modern people do, and I asked ChatGPT what you believe about AA? Would you like to hear?

Amanda Martell 00:43:04  Yeah. What do I believe about a yeah, let’s hear what ChatGPT thinks I believe about AI. I don’t even know how it would know, but okay.

Eric Zimmer 00:43:11  ChatGPT believes that you have had conversations with people about some of the aspects of AA. Appear a little bit cultish. There’s the jargon that is used all the time, the oversimplification, all of that, and yet that it does turn out to be a relatively useful thing for people. Certain people?

Amanda Martell 00:43:30  For some people, yeah. Oh, this is a tricky one because UN sounds like a cult. My other podcast, years ago, we did do an episode on the cult of 12 step programs, and it was really hard to find a guest because, you know, these are like anonymous programs.

Amanda Martell 00:43:46  And the podcast was like smaller than and it was just so hard to find a guest. And then we finally did find someone who was willing to come on and talk about his experience. And his personal experience was quite favorable about the particular program that he was in, which, like, is valid for him. And that’s great. But we received feedback from people who who certainly did not have that experience in AA or other 12 step programs who felt like they were sexist and like all of the I mean, there’s no like unifying organizations. So every group is going to have like a different vibe and a different hierarchy and, you know, like different unspoken rules and rituals and whatever. And so we ended up doing a part two that brought the kind of counterargument. But yeah, I think AA is cultish, for sure. and it’s, you know, soft theology and certainly in the lingo, I mean, AA lingo was like the impetus for me writing my entire book about cult language. So, you know, it causes those, like, cult spidey senses to tingle in me.

Amanda Martell 00:44:57  But I also know that it has had a wildly positive effect on people that I know in my life, and that there are others who had a totally opposite experience. Is that what was represented in that chat?

Eric Zimmer 00:45:11  Pretty much, I don’t know. Yeah, pretty. Pretty much pretty much. I talk about it a lot because I don’t go to 12 step programs anymore. But they saved my life twice and so they were very beneficial. But in my book, I even have a little bit where I’m writing about like the cliches like, oh God, having to sit through it, it just again and again the repetition and the and yet some of them turned out to actually be pretty useful, which makes the intellectual enemy hate. But the alcoholic and addict in me that needed to stay alive, they were good for. And I think that the problem with trying to say anything about something like AA is that, as you said, it’s this huge thing. Every group is autonomous, which stops it ultimately from being a true cult.

Amanda Martell 00:45:59  Yeah, yeah, every individual group is.

Eric Zimmer 00:46:02  Within a group. You can get the cult penis. But the organization.

Amanda Martell 00:46:06  I mean, a cult can just be to people. Like, from the way I see it, like, it doesn’t. it? So if there’s an AA group that, like, really goes off the rails, then then yeah, I mean, I again, I conceive of cults as like on this spectrum and like something can be cultish without being, you know, the Manson’s. And that might be a group that, you know, you don’t want to be a part of. But exactly. AA is is a wiggly concept and very sensitive. And I don’t remember the statistics that we found on like what its actual success rate is. But it is curious to me and unfortunate and I guess just reflects like the taboo that addiction still is in our society, that it’s kind of like the only mainstream option for people who want to get sober. I know myself if I were in that position, I would really struggle with AA, just like the God stuff I would.

Amanda Martell 00:46:55  But but if my life was on the line and this was my option in front of me, I guess I would just have to freaking bite the bullet.

Eric Zimmer 00:47:02  So yeah, it’s tricky. There’s a whole lot more, I think, is the way that culture as a whole has become more spiritual, not religious. I think aa the same thing has sort of started to happen, but I’m not defending AA, actually, because I do think it’s nuanced. I think part of it also is that there’s just no one thing that’s going to fix an addiction. It is a complex multivariate syndrome that’s caused by so many different factors and so many different things to think that one organization could solve.

Amanda Martell 00:47:35  It has the answer. That’s right. Yeah, that’s a really good point.

Eric Zimmer 00:47:38  And the world’s come a long way in that there are more alternatives. AA is still the one. It’s free. It’s everywhere there. Yeah. But comparative me getting sober in 1995. I mean, it’s a different world out there right now.

Amanda Martell 00:47:52  Yeah, yeah. And I hope it continues to improve. I mean, especially with the fentanyl epidemic and everything. It’s just so unfortunate. And yeah, I, Oh, I had just a thought fly out of my head. It was a good one, and I don’t remember it. I don’t recall it. Maybe it’ll come to me. Oh, I was going to say. Do you want to know a fun fact I do. It’s actually not that fun. When I wrote cultish, when I was drafting that book, which was in like 2019, 2020. It was true that traditional religion was declining in the United States, but spiritual proclivities were as high as ever. But more recent Pew Research has found that actually, there’s been this sort of chilling re embrace of traditional religion which can be chalked up to, I don’t know, any number of factors from just like the increasing rise of conservatism and like the manosphere and specifically men are more young men are more religious than young women, which is like a curveball, because historically that’s not been the case.

Amanda Martell 00:48:55  also like people who had atheist parents might be, like rebelling against their atheist parents in an ironic turn. And and then, yeah, just like the longing for community and this loneliness epidemic. It’s it’s weird. It’s weird how, like, you know, there are, like, hipster Catholics and Mormons and evangelicals and Protestants now it’s like, what’s happening.

Eric Zimmer 00:49:14  That is very interesting. There’s always been hipster evangelicals. They’ve they’ve been true. They’ve been lurking, you know, for I bump.

Amanda Martell 00:49:22  Into.

Eric Zimmer 00:49:23  Very often,

Amanda Martell 00:49:25  Don’t.

Eric Zimmer 00:49:25  I know it? But I do think it’s very interesting. Okay. Before we run out of time, though, I want to turn to a chapter called A Toxic Relationship is Just a Cult of one. Back to your point about a cult can be two people. It’s about the sunk cost fallacy, and I want to hit a particular part of this, even though I’d love to hear you. Why don’t you tell the basic story and then I’ll get my point in.

Amanda Martell 00:49:45  Sure.

Amanda Martell 00:49:46  Yeah. Well, this is probably the most sort of memoir, mystic, vulnerable chapter in the book that attempts to understand through the cognitive bias of the sunk cost fallacy, my decision to spend seven of my formative years in a romantic relationship that was quite cult like and that I knew logically was not serving me and not making me happy or fulfilled in any way whatsoever. But I kept doubling down and hoping that the the wind that I had invested in was coming in just around the corner. And I came across a philosophy paper about the sunk cost fallacy, sort of defending it by this philosopher named Ryan Doody. We won’t laugh too hard at his last name, but, you know, he was defending that. The sunk cost fallacy is actually not that fallacious. When you think about human beings as social creatures who want to create, you know, a positive impression of their decision making track record. And if you’re constantly, you know, going back on decisions that you made, it might make you seem like this erratic loose cannon.

Amanda Martell 00:50:53  And yeah, there might have been benefits to me staying in that relationship for so long and seeming really stable, even though I really wish I hadn’t. And, I, yeah, I sort of moved through the story of that relationship, referencing that study and others about related concepts like additive solution bias. And yeah, that chapter has a really helped me process my own personal experiences.

Eric Zimmer 00:51:17  Yeah, it’s beautifully written. It’s sad that you went through that. And I think you you worked your way through a lot of the pieces of it here. That idea of the sunk cost bias being it goes back to what we talked about before. We’re narrative creatures, right. And so you say we’re each tasked with a creative challenge to weave the many choices we’ve made over the years into a cohesive and flattering story about who we are. We do this almost automatically. We can’t help ourselves. Come to think of it, I do it throughout the whole book, which I love, but I never thought of the sunk cost theory in that way.

Eric Zimmer 00:51:54  And I do think there’s a social benefit, but I also think there’s an internal benefit. Like it’s very hard to live in a state, and I’ve done it where, Are. You know you’re making the wrong decision all the time.

Amanda Martell 00:52:07  Yeah.

Eric Zimmer 00:52:07  I mean, I’ve got years of this in different domains in my life of there’s a deep knowing. And yet on the surface, there’s a whole lot of scurrying to try and make the story make sense and, and why and justify it to myself.

Amanda Martell 00:52:22  And yeah, we human beings do not like to look our bad decisions in the eye and are clearly willing and eager to do a lot of psychological gymnastics to justify our choices. It was interesting writing that chapter, because most of the literature that I came across about sunk cost fallacy talked about it in sort of an economic context, but it’s so obviously explained this decision to stay in this relationship that had never made sense to me before. I was really, I would like, kick myself for staying for so long in this clearly bad thing that was like causing, actually causing other people to judge me in certain ways or be confounded by my behavior.

Amanda Martell 00:53:07  You know, that’s one of the chapters in the book that, like I felt most healed by and even in a, you know, lower stakes context, I now think about the sunk cost fallacy and additive solution by us all the time. The definition of sunk cost fallacy is the tendency to think that resources already spent on an endeavor justify spending even more. And it’s related to this additive solution concept where we as human beings naturally, but especially growing up in in consumer society, think that in the face of a problem, the solution often involves like adding stuff like a person or a gadget, or a new outfit or whatever, or when sometimes the much more efficient solution is just to take something away and, you know, like as I was going through the most painful parts of that relationship, it like literally never occurred to me to just like, take the relationship away, like it’s ended in a lower stakes context, you know, now when I’m, I don’t know, Say, like cleaning my house or like, doing a little spring cleaning or decluttering, whatever.

Amanda Martell 00:54:07  Sometimes I’ll, like, look at my junk drawer and be like, oh, I just need like, I need to go to the Container Store. I like, buy some drawer organizers.

Eric Zimmer 00:54:14  It’s like, right, right.

Amanda Martell 00:54:16  You know.

Eric Zimmer 00:54:16  You just throw some things away. Yeah, yeah, yeah.

Amanda Martell 00:54:19  And I think there’s there’s even more of an incentive to double down on our decisions in the age of social media when, like so many people are watching us make decisions online, we might feel more social pressure to stick by that story that we’re weaving with our decisions.

Eric Zimmer 00:54:37  Yeah, I spent a lot of years in a really bad marriage, and I’m not blaming anybody. It was just objectively a bad marriage. And there were a lot of complicating factors. There were children involved. There was there was all sorts of stuff. There was me back into alcoholism, a whole lot of things. But when you had this part about the sunk cost bias, I was like, that makes sense, right? Because the whole time, Again, like I said, there’s a part of me that knows this.

Eric Zimmer 00:55:03  No no no no no. And yet I’m working really hard. And there’s also this idea that this goes back to the self-help Western idea. There’s a fix for this. There’s a way to fix this. And you say in one of my favorite parts of the book, you’d say what I’d say to my teenage self though, is that no one in history ever transformed from an asshole to a dreamboat just because their girlfriend really wanted them to. And that’s the magical thinking, right? That’s the magical thing, right? Which is that, like, something is going to change.

Amanda Martell 00:55:36  Yeah. I mean, all these concepts are related. You know, the sunk cost fallacy, manifestation, zero sum bias. You know, like, oh, if there’s like a scarcity of love, you know, it’s been amazing to understand or to be on this journey of understanding how imperfect our decision making shortcuts are and how badly they sometimes mix with the the pressures of today.

Eric Zimmer 00:56:04  But on a positive note, you were recently married, right?

Amanda Martell 00:56:07  Oh yes, yes I was.

Eric Zimmer 00:56:11  Congratulations.

Amanda Martell 00:56:12  Thank you. This past summer, the sun was not a factor in this decision, despite the fact that he and I have known each other for 20 years. Wow. We met in middle school during doing community theater together, and then we had, like, a little fling in high school that was very controversial because he was my brother’s best friend and it just wasn’t meant to be. So we parted ways, but then we reconnected in an unlikely way as adults. And, life had had brought us, you know, closer. And we yeah, we got married. And, that has been a very nice thing.

Eric Zimmer 00:56:45  And had you been dating a long time again now.

Amanda Martell 00:56:49  Before we got married. Yeah, we we were together for six years, okay. Before we got married.

Eric Zimmer 00:56:55  That’s not terribly long. Meaning? Like, if you had said to me like we’d been together 20 years and we decided to get married. I’d be like, why? Like what prompted a marriage? At this juncture, my partner and I.

Eric Zimmer 00:57:06  Jenny and I are kind of at this point where, like 11 years and we can’t. Neither of us really thinks it’s something we particularly care about doing.

Amanda Martell 00:57:14  Oh my God. I mean, I have a whole I have made many podcast episodes, including a magical overthinker episode about weddings and like me, working through my thought spirals about marriage and weddings and problems, using it and then finding my way back to it, but in a bespoke way. I’ve it has been a whole it has been a process, like wrapping my head around why this needed to happen and or not needed to, why we wanted it to happen. but it ultimately the way that we did it and the way that we have done it, it has ultimately been a really good thing and has meant a lot to my partner. Specifically, I actually proposed to him and like, he was kind of like the bride, if you will. That was, like, really key in making this whole thing feel right. I’ve told the story of of this whole thing on a couple podcasts in the past.

Amanda Martell 00:58:10  So it was not a decision made on a whim. I’ll put it that way.

Eric Zimmer 00:58:13  You wouldn’t happen to be an overthinker, would you?

Amanda Martell 00:58:17  Know, I don’t know why you would ever think of that about me.

Eric Zimmer 00:58:22  Before we wrap up, I want you to think about this. Have you ever ended the day feeling like your choices didn’t quite match the person you wanted to be? Maybe it was autopilot mode or self-doubt that made it harder to stick to your goals. And that’s exactly why I created The Six Saboteurs of Self-control. It’s a free guide to help you recognize the hidden patterns that hold you back and give you simple, effective strategies to break through them. If you’re ready to take back control and start making lasting changes. Download your copy now. At once you get. Let’s make those shifts happen starting today. One Eufy. Net book. Well, thank you so much for coming on the show. I really did enjoy the book. It’s it’s beautifully written and it’s very insightful in a lot of places.

Eric Zimmer 00:59:14  We only got to touch on a very little of it. But thank you.

Amanda Martell 00:59:17  Appreciate that. Thank you so much. Thank you for having me. This has been such a great conversation, I appreciate it.

Eric Zimmer 00:59:22  Thank you so much for listening to the show. If you found this conversation helpful, inspiring, or thought provoking, I’d love for you to share it with a friend. Share it from one person to another is the lifeblood of what we do. We don’t have a big budget, and I’m certainly not a celebrity, but we have something even better. And that’s you just hit the share button on your podcast app, or send a quick text with the episode link to someone who might enjoy it. Your support means the world, and together we can spread wisdom one episode at a time. Thank you for being part of the One You Feed community.

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